465. Monetize Your Content with Bjork Ostrom

While digital strategies often steal the spotlight, the enduring power of offline word-of-mouth marketing shouldn't be underestimated. In this episode of the Marketing Speak podcast, marketing strategist and storyteller Clay Hebert dives into the art of crafting "portable stories" that spark conversations and drive brand awareness. Recognized by Entrepreneur Magazine as one of the "50 Most Daring Entrepreneurs," Clay brings a wealth of expertise to the discussion. He shares his innovative "verb your noun" framework for creating impactful taglines and value propositions, along with insights into how AI tools are reshaping the landscape of copywriting. This episode explores a wide array of marketing and branding topics, including the strategic importance of selecting your audience, the power of clear and polarizing messaging, and effective domain and branding strategies. Clay also provides actionable advice for authors and content creators looking to amplify their ideas. Packed with practical tips and thought-provoking insights, this episode is a must-listen for anyone eager to elevate their marketing approach. Tune in to learn how to blend creativity and strategy to leave a lasting impression!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/480.

In this Marketing Speak podcast episode, we have a remarkable guest, Cameron Herold. Cameron is the visionary force behind the COO Alliance, a mastermind community that empowers Second-in-Command from 17 countries and is focused on skill development and company growth.  Known for his work in scaling 1-800-GOT-JUNK and his global speaking engagements, Cameron shares insights on marketing, leadership, and the transformative power of vivid vision documents. In this episode, we delve into Cameron's experiences as a digital nomad, traveling to 54 countries and finding lessons in presence and intentionality. We also explore the flywheel concept for business success, creating a desirable company culture, and leveraging AI for competitive advantage. Cameron discusses his personal journey, focusing on building meaningful connections and enriching his relationship with his wife. Plus, get a sneak peek into Cameron's recommendations for ongoing learning and personal development. Don't miss this captivating conversation as we uncover the strategies and philosophies that have propelled Cameron Herold to success! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/479.

YouTube isn't just a platform but a dynamic marketing tool for Eddie Pinero, our latest guest in this Marketing Speak episode. Eddie is the founder of Your World Within, an international speaker and content creator whose work has garnered over 250 million views. In this episode, Eddie shares his journey from a corporate career to becoming a beacon of inspiration through YouTube and other platforms. We'll explore his strategies for creating engaging content, including the importance of long-form content, effective YouTube optimization techniques, and the balance between authenticity and growth. Eddie also opens up about the lessons learned from high-production projects versus simplicity in storytelling and how he uses various tools and AI for content creation, thumbnails, and more. Get ready to learn about the nuances of YouTube algorithms, the art of compelling storytelling, and the essence of building a community focused on personal development. Plus, discover how Eddie promotes his brand and services without compromising the viewer's experience, and gain insights into his creative process and evolving business approach. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/478.

Life’s trials can lead to extraordinary transformations. In this Marketing Speak episode, we deep dive into entrepreneurship, personal growth, and the importance of taking full responsibility for one's life with Ryan Crownholm, a successful entrepreneur, mentor, and advocate for personal growth and reintegration. In this episode, we also delve into Ryan's unique parenting philosophy, discussing rites of passage and the challenges of traditional education. Ryan shares his transformative experiences, including his innovative approach to fitness and the profound impacts of daily habits on physical and mental well-being. We'll explore his intriguing insights on radical accountability, purposeful living, and his commitment to creating a balanced life grounded in family values. Tune in to hear invaluable wisdom on resilience, entrepreneurship, and the power of incremental changes from a man who has dedicated his life to helping others find their purpose. Get ready for an episode filled with inspiration, practical advice, and heartfelt stories! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/477.

From medicine to technology, our world is run by science. In this episode of the Marketing Speak podcast, join our dive into technology and its impact as we sit down with Brad Templeton to unravel the intricacies of our tech-driven world. Brad is the founding faculty for Computing & Networks at Singularity University and is Chairman Emeritus of the Electronic Frontier Foundation (EFF), a leading cyberspace civil rights foundation.  Brad has used his extensive background in futurism to advise Google's self-driving car team and to share his insights on robocars at robocars.com and Forbes.com. He's also a guiding force in developing delivery robots and LIDAR technology and is a pioneer in micro-mobility and e-VTOL (flying car) solutions. Brad also founded ClariNet Communications Corp, the world's first dot-com company, and even holds the distinction of creating the legendary rec.humor.funny and www.netfunny.com. Don't miss out on this incredible discussion on the challenges and promises of technology, the delicate balance between convenience and privacy, and the future that awaits us in this rapidly evolving digital age. Whether you're a tech enthusiast or simply curious about the forces shaping our world, this episode is an absolute must-listen. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/476.

From $40M Success to FTC Investigation - A Story of Resilience. In this Marketing Speak episode, Anik Singal openly shares his journey through an 18-month FTC investigation that changed everything. Learn how this experience transformed him from a successful digital marketer into a passionate advocate for compliant marketing. Key takeaways: The real impact of FTC investigations  How to protect your business The importance of compliant marketing Turning challenges into opportunities Listen now to this powerful episode and discover why compliance isn't just about rules—it's about building a sustainable business.   The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/475.

Throughout my journey, I've always found inspiration in those who dare to think differently and break the mold. During my recent conversation with Tom Shipley in the Marketing Speak podcast, I encountered a treasure trove of insights into leveraging creativity and audacity in business. Tom Shipley, a serial entrepreneur who has driven over $2 billion in sales, shared some game-changing strategies that can transform how we approach business challenges and growth opportunities.  From overcoming a potential $600,000 company loss to creating a market-leading women's hair regrowth brand, Tom's journey illustrates the importance of resilience and iteration. His experience in the military taught him the value of grit, discipline, and surrounding oneself with people who share similar values and integrity. In business, as in life, it's crucial to push boundaries and challenge assumptions. Tom's insights are a testament to the power of audacity and strategic thinking. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/474.

AI in content creation is a game-changer! In another episode of Marketing Speak, we dive deep into the intersection of SEO, AI, and content creation with none other than Bruce Clay.  Bruce Clay is a pioneering figure in the SEO industry, renowned for his innovative approaches and comprehensive expertise. As the founder of Bruce Clay Inc., he has dedicated his career to enhancing the symbiotic relationship between content and search engine optimization, emphasizing the growing importance of usability, authority, and trust in Google's ranking algorithms. His strategic use of FAQs on web pages has proven to significantly boost search rankings by establishing sites as subject matter experts. Bruce shares valuable insights on tools like PreWriter.ai and discusses the nuances of AI-human collaboration, AI detection, and the ever-evolving SEO landscape.  Whether you're an SEO veteran or a curious beginner, this episode is packed with actionable insights to enhance your digital marketing strategy. Tune in and learn how to harness AI's power without sacrificing creativity or authenticity!   The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/473.

Aligning your strategy, offer, audience, and energy is crucial. In this episode of Marketing Speak, we feature expert copywriter Danielle Weil to delve into the magic of "divinely orchestrated meetings" and how they shape meaningful personal and business relationships. Danielle shares insightful stories and valuable lessons from her journey, highlighting her unique approach to copywriting and the "laptop lifestyle." They explore the importance of understanding audience beliefs for successful product launches and discuss the power of shifting these beliefs to align with product offerings. Danielle reveals her strategies behind generating over $170 million in sales through sustainable and authentic marketing campaigns. We also discuss powerful principles drawn from influential books, such as Carol Dweck's Mindset and Robert Cialdini's Influence, and how a growth mindset can transform your approach to business and personal challenges. Plus, get a peek into Danielle’s work-life balance, her social media strategies, and her program, LaunchFlow.  Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your launch strategies. Tune in and get ready to be inspired! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/472.

This week on the Marketing Speak podcast episode, we’re thrilled to dive into the world of incentive-based marketing with none other than John Dwyer, a visionary entrepreneur and mastermind behind some of the most innovative marketing campaigns. John illustrates a unique campaign that shows how understanding and capitalizing on customers' desires can lead to new business opportunities. He also emphasizes the importance of tailoring rewards to align with your target audience.  For those managing smaller ventures, John offers 'done-for-you' promotions, including vacation programs and fuel discounts. His experience working with both large corporates and SMEs has honed his ability to design scalable, high-impact marketing campaigns suitable for all business sizes. Catch up now and discover strategies that can transform your marketing approach! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/471.