Cybersecurity Unplugged podcast

Cybersecurity Unplugged

CyberTheory

As breaches abound and cybercriminals up the ante, it's more critical than ever that you stay plugged in to how the threat landscape is evolving. At Cybersecurity Unplugged we dive deep into the issues that matter. Guided by CyberTheory's director, Steve King, we have candid conversations with experts on the frontlines of the cyber battlefield.

104 Episódios

The Art of Trade Show Excellence: Planning, Presence, and Follow-Up
07/05/2024
29:58
Featuring Jennifer Baker-Johnson, Director of Commercial Marketing - Network & Cybersecurity Services at Rockwell Automation.
Survey Says! Utilizing Survey Data to Support Cybersecurity Marketing Programs
03/04/2024
25:01
Kristine DePippo, Head of B2B Product Marketing: Security, Verizon, is at the helm of orchestrating Verizon Security's B2B strategy and pioneering its data report advancements.
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Generative AI's Role in Cybersecurity Data Analysis
22/02/2024
29:38
To help us unpack it all we've invited Wade Baker, Co-Founder of Cyentia Institute – a leading firm focused on cybersecurity data-driven research.
Lost in the Inbox: The Cybersecurity PR Epidemic Part 2
12/12/2023
24:43
This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox
Lost in the Inbox: The Cybersecurity PR Epidemic Part 1
05/12/2023
25:52
This two-part series dives into the issue within cybersecurity PR and Communications, focusing on the widespread use of ineffective mass email strategies by PR professionals. Featuring special guest Kevin Kosh, Senior Director of Communications at Bishop Fox.
Generative AI's Impact on Cybersecurity Marketers
03/10/2023
43:28
Dan Verton currently serves as the Director of Content Marketing at Uptycs, taking us through a deep dive into generative AI's role in reshaping cybersecurity marketing.
B2B Cybersecurity Leads: What's the Best Method for Acquisition?
19/09/2023
36:56
Shaina Lanchin Zarrin is the Head of the Digital Department at the pioneering B2B marketing powerhouse - Xtra-mile, an Israeli-based marketing agency that specializes in lead generation for B2B technology and cybersecurity vendors.
Content Syndication as a Foundational Element of Lead Generation
22/08/2023
27:25
Freya Ward, Global Sales Director for Headley Media, joins us for a deep dive into content syndication as a foundational element of lead generation.
CISO Community Management From the Vendor Perspective
05/07/2023
24:11
This episode of Cybersecurity (Marketing) Unplugged features Dan DeSantis, Director or CISO Advisory in Cisco's Security Organization.
Israeli Cybersecurity Investing...Or Should We Call It Company Building?
25/04/2023
19:00
Bobi Gilburd is the Chief Innovation Officer at Team8. Having served in the IDF's elite unit 8200 as a colonel for over 26 years, Bobi brings extensive cybersecurity knowledge and strategic acumen to his role at Team8. Leading the unit's research and cloud divisions, Bobi developed an innate understanding to the myriad of attack vectors across the global cyber landscape.

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