Insurance for the New Possible

Insurance for the New Possible was joined by Nigel Fellowes-Freeman, CEO of Kanopi, and Richard Bracken, Head of Consumer Partnerships for APAC at Chubb.Some of the topics they covered in detail included:Embedded insurance is a response to a surging protection gap. Bringing cover to people where they already are (their everyday apps) is one of the fastest ways to shrink that gap. • APAC’s large gaps are partly a legacy of face-to-face distribution that focuses on larger tickets and affluent segments. • Early embedded insurance was making it situational and relevant. Now it is granular, data-driven and personalized. • Consumer expectations have been reset by digital commerce and invisible payments. They want low-touch, simplified experiences, particularly when the offer is relevant to the task they are already doing. • Consumers will share data when the value exchange is clear and fair. Be explicit about use; trust will follow.

Insurance for the New Possible was joined by Ivan Kusuma, Head of Investment and Insurance at DANA ID, and JP Ellis, Strategy and Digital Transformation leader at Chubb.Some of the insights they shared included:- Indonesians are used to buying in small units. For financial services, bite-sized insurance and investments reduce friction and perceived risk.- Indonesia’s financial inclusion outpaces its financial literacy, but not by much. The existing gap mandates experience-led education.- DANA created trust by solving basic, money-related issues like digital top-ups, easy money transfers particularly in places that traditional banks do not reach.- While headline insurance growth looks modest at a macro level measured by premium value, but policy sales are seeing explosive growth.- The future of insurance sales in Indonesia is inside digital ecosystems. Acquisition costs are near-zero incrementally and targeting is can be very precise.

Insurance for the New Possible was joined by Marcio von Muhlen, General Manager of Insurance at Nubank, and Ignacio Sagués, Head of Digital for Chubb LATAM.Some of the insights they shared included:- In emerging and middle-income segments, product complexity acts like a toll booth: it filters out exactly the people who need protection the most.- Until now, many Brazilian consumers have seen insurance as expensive or opaque. But Nubank is now bringing quality products, no surprises, and delight across every touchpoint.- Real trust is built during the claims process. If the customer experiences speed, clarity, and fairness, the product becomes real and trustworthy.- Contextual products plus embedded placement reframes coverage from an upsell to just-in-time assistance. Relevance rises, friction falls, and pricing can be right-sized to the moment.- Having fundamental ‘north stars’ matter. Making claims feel magical and as automatic as possible is among one of the most important ambitions of Chubb and Nubank.

Insurance for the New Possible was joined by Ron Tam, Co-Chief Financial Officer and Head of International at Huize and Shruti Sharma, Global Partnerships Manager, Chubb.Some of the insights they shared included:- Technology cycles may be accelerating, but the bedrock of insurance still rests on trust.- Modern insurance distribution wins by helping both sides meet in the middle, with content, data, and journeys that reduce friction and improve buying decisions.- Huize’s 2018 breakthrough in was building a KOL-led distribution model with a twist. The most effective “creators” aren’t performers; they’re credible domain experts.- Products should be treated like software. Iterate, version, and personalize.- Insurance literacy is not credible if it’s one-sided. It works when insurers, distributors, regulators, and KOLs teach together.

Insurance for the New Possible was joined by Stefan Möller, CEO and Founder of Klar, and Alejandra Magaña, Director of Revenue Growth, Digital Transformation and Distribution Channels at Chubb.Some of the insights they shared included:- With six banks dominating the Mexican market, there is little competitive pressure for incumbents to offer attractive products to underserved populations. Without new entrants driven by different incentives, financial exclusion persists.- Even among the banked, many Mexicans are unaware of what returns they could earn on deposits. For Klar, improving literacy is not just a service; it is core to the mission of getting people into the formal financial system with clear, tangible benefits.- Financial inclusion without insurance leaves people vulnerable to unexpected life events—job loss, illness, or death. Lack of protection exacerbates economic instability, especially for underserved families.- Deep local roots in Mexico enable better technology development and more efficient decision making. This benefits Mexicans in a way that strictly foreign players eneritng the Mexican market cannot accomplish.- Innovation isn’t just about technology—it’s about improving customer experience, building trust, and delivering clarity. Whether it’s simplifying policy language to be understood in 60 seconds or developing AI-powered financial guidance, the goal is to be present, fast, and relevant in customers’ lives.

Insurance for the New Possible was joined by Adrian Davis, Commercial Leader: Financial Services, Insurance and Enterprise Financial Products at Adyen, and Sebastian de Zulueta, Head of Digital Business, EMEA at Chubb.Some of the insights they shared included:- Payments are the gateway to capital movement through an insurer and play a pivotal role in customer acquisition. Payments aren’t just operational—they are strategic levers for growth and retention.- Digital-native consumers don’t benchmark insurers against one another—they compare them to platforms like Amazon or Netflix. The expectation is instant, seamless, and intuitive service.- Optimized and innovative payment functionality can help fight fraud and reduce costs.- While many envision AI personalizing consumer-facing insurance experiences, Adrian noted the most immediate impact today is behind the scenes: claims assessment, fraud detection, and process automation.- The conversation highlighted the insurance gap among SMBs and digital-first entrepreneurs, from Shopify sellers to independent online creators. Platforms that already serve SMBs could become powerful distribution channels for embedded insurance.

Insurance for the New Possible was joined by Garrett Olson, Head of Insurance and ERM at Wolt, and Sebastian de Zulueta, Head of Digital Business, EMEA at Chubb.Some of the insights they shared included:- Online malls are the new civic space—and they require digital integrity. These platforms, intermediated by code, must establish rules, norms, and enforcement mechanisms just like physical spaces.- Trust online should mirror real-world signals—but at a technological level. In a physical mall, people intuitively scan others, read social cues, and rely on physical presence for trust. Online, this becomes a technological challenge. Platforms must recreate this trust using data signals.- Insurance needs to be where people work, live, and play. By embedding protection into these everyday categories, users don’t have to seek coverage—they just receive it as part of the value they’re already creating on the platform.- Gig workers currently operate with massive risk—and little protection. From couriers to freelancers, platform workers face daily operational, personal, and reputational risks and W0lt and Chubb are working hard to fix this.- To make insurance invisible and automatic, platforms need precise data triggers—moments when insurance should start or pay out. This includes real-time events like delivery delays, missed gigs, or customer disputes.

Insurance for the New Possible was joined by Ser Yang, Insurance Solution Lead at ByteDance, and Michael McLeod, Senior Manager, Consumer Partnerships, Asia Pacific at Chubb.Some of the insights they shared included:- Insurance can’t rely on claims alone to demonstrate value. The industry needs to make the value of insurance more visible throughout the customer lifecycle. - Embedded insurance works best when it doesn’t look like insurance. The sweet spot lies in designing synergistic insurance experiences that blend into a partner’s ecosystem. Think less about selling insurance directly, and more about solving contextual problems.- Micro-engagements create macro-trust. The real opportunity is in riding the existing engagement rails of digital platforms — from shopping to content to financial planning tools.- Digital platforms offer rich, intent-driven signals for insurance. Intent is the new targeting and digital platforms create powerful conversion funnels.- Livestreaming could be the new digital salesforce. Live commerce is already massive in Asia, and it’s merging entertainment and transactions in real time. This model works because of engagement, two-way interaction, and urgency.- “Do Right by the Customer” is the guiding principle. In a world of personalization, embedded experiences, and digital trust, the brands that win will be those who prioritize customer value.

Join us to discuss how data, empathy, and collaboration are reshaping financial ecosystems in Asia, with Trina Yeung, Chief Financial Officer at Atome Financial.This special episode was recorded during the Money20/20 Asia in Bangkok 2025.Learn more: https://insuranceforthenewpossible.com

Join us to discuss why some PropTech models fail, how AI boosts operational efficiency, and where insurance fits into million-dollar property decisions, with Costa Savva, Co-Founding Partner at Lazudi.This special episode was recorded during the Money20/20 Asia in Bangkok 2025.Learn more: https://insuranceforthenewpossible.com