How She Went Global

With 35% of U.S. small businesses saying they're understaffed, Kate Yurincich, U.S. Head of Business Development for Large & Middle Market and Small Business Sales at VISA, discusses how small businesses can compete for talent beyond salary, hire intentionally as they grow, and use technology and digital payments to help small teams operate with greater scale and efficiency. She also shares why building strong fraud protections and a thoughtful talent strategy early can better position businesses for sustainable growth.

Beth Benike, President and Founder of Busy Baby LLC, discusses the inspiration behind Busy Baby, the products she offers, her Shark Tank experience, tariff challenges, how she worked through a mental health crisis, and the importance of winning the Good Housekeeping Parenting Award.

Pamela Stafford, President, CEO and Co-Founder of Hestan Culinary, discusses what drew her to Hestan, where the name comes from, what Hestan offers, which industries Hestan serves, where its products are made, how many countries it sells to, how many global patents it holds (the number is staggering), and how to sum Hestan up in one sentence.

Magen Buterbaugh, President and Chief Executive Officer of Greene Tweed, discusses how she became appointed to the position, what the more than 160-year-old company does, what industries the company serves and where it sells to, where Greene Tweed products are made (including in the USA), what "When It Can't Fail" means, and her professional and personal BHAGs (big hairy audacious goals) for the year.

BE Alink, inventor and founder of The Alinker, discusses why she invented the remarkable walking bike, where it's made, where it's sold, what it means to be a Certified B Corporation, and how The Alinker is life-changing for its customers in more ways than she could have ever imagined.

Cze-Chao (Sue) Tam, CEO of TRINITY International Industries, discusses how she started the company, what products she sells, where the products are made, and what makes them distinctive. She reveals her latest initiative, RENEW by TRINITY, which transforms a throwaway item into something beautiful and useful (you'll never guess what that throwaway item is!).

Kate Yurincich, Senior Director, Small Business, VISA, and Kelly Busick, Vice President, Oscarware, Inc., discuss the importance of National Small Business Week, the most realistic opportunities to use AI in business over the next 3–5 years, successful transition plans, hurdles for young women taking over family firms and what support or policies actually make a difference, and advice for next-generation women considering whether or not to return to the family business.

Linda Peddle, president and owner of RPS Engineering, discusses her journey to becoming the owner of a manufacturing concern, what is distinctive about her product line, and how global thinking and action can be leveraged to expand US sales.

Kate Assaraf, founder of DIP, shares how she started DIP, to what countries she sells and how, insights on using AI, and her biggest challenge in selling products overseas.

Janet Ryan, founder of SpectraSpray Global, discusses what her product does, how she started her company, which countries she sells to, the difference between FDA and GMP approval, and offers sage advice to women entrepreneurs.