Grow a Thriving Practice

Marketing That Feels Like You What if marketing feels hard not because you're bad at it, but because you've been doing it like someone else? In this episode, I'm sharing a little of what's going on with me, including my decision to become a board-certified nurse coach, and why so many healers cringe the moment they think about marketing. I share where that icky feeling really comes from: comparing yourself to what other practitioners are doing, following formats that don't fit you, and focusing on getting the client instead of helping one person today. I talk about why connection to yourself, your work, and the people you want to serve changes everything, and why your people feel your vibe long before they read your words. I also share what happened when I asked AI for marketing ideas, and why none of them lit me up. You'll also hear why being seen starts with seeing yourself, and what it means to be a lighthouse for your people. I want you to consider where you've been marketing like someone else, what you'd share if it came from who you really are, and what might become possible if you let your people find you. Click here to join the Grow a Thriving Practice coaching membership and learn how to be fully booked, one client at a time. What You'll Learn from this Episode: Why marketing feels icky for so many healers, and why it's not your fault. The three things that make marketing feel like someone else's. Why connection to yourself, your work, and your people changes how marketing feels. How your vibe reaches your people before your words do. What I learned when I asked AI for marketing ideas, and how to use AI so it still sounds like you. Why being seen starts with seeing yourself. Three questions that bring you back to you whenever you feel stuck. Jillian Faldmo Coaching | jillianfaldmo.com | [email protected]

What if “I just can’t do it all” is just a thought, and not the truth? In this episode, I’m recording from my backyard with the dogs, after taking my own advice and clearing my afternoon to rest, and I share what happens when life piles up right as your business finally starts going well. I walk through why I see overwhelm as a capacity problem, and the simple phrase that helps me feel more capable and regulated: “I can hold this.” I also share what some powerful comments on a recent post taught me, a conversation with my husband about the belief “I’m not enough,” and why this is never about holding everything you’re expected to. It’s about the things you want to hold, and choosing them from capability instead of obligation. Grow a Thriving Practice doors are closed right now. Get on the waitlist to be the first to know when they open, and if you’re ready to work together sooner, I have limited spaces for private coaching. Click here to learn more. What You’ll Learn from this Episode: Why overwhelm is a capacity problem, and what your brain is really telling you. How saying “I can hold this” feels different in your body than “I can’t do it all.” Why “I can hold this” can sit right alongside honoring your anger. The difference between what you have to do and what you want to do, and how shifting it gives you your power back. Why capacity gives you choice, not obligation. Why pausing isn’t you failing to handle it. It’s you handling it. How rest is part of growing your capacity, not the opposite of it.

What if being visible got easier the moment you stopped thinking about the people who’ll never buy from you? In this episode, I share what happened when cold leads started signing up for my recent webinar, and my very human brain went straight to who I’m not for and what they’d think of me. I walk through a concept I’m talking about more and more: the golden rule. Whatever you want from your clients, you’ve gotta give it first. I also share why knowing your ideal client always comes before your marketing and your website, why believing you can get her results makes everything else possible, and what it looks like to focus on her fear instead of your own. Grow a Thriving Practice doors are closed right now. Get on the waitlist for the next enrollment period, and if you’re ready to work together sooner, I have limited spaces open for private coaching. Click here to learn more. What You’ll Learn from this Episode: Why your brain focuses on the people who won’t buy, and what it costs you. What the golden rule means for your practice, from engagement to investment. Why getting clear on your ideal client comes before your marketing, your pricing, and your website. How dreaming about her 2.0 version helps you show up for her. Why believing you can get your clients results makes marketing and selling so much easier. How to shift from your own fear to hers. Why your visibility is an investment in her.

What if the thing standing between you and your big goal isn’t more effort, but feeling enough right now? In this episode, I share what happened when I set a $20k revenue goal for 30 days, something I’d never done before, and found myself exhausted, telling myself I was behind. I walk through why I’m talking openly about money on this podcast, how I find the purpose in a big goal, and the moment I realized that every time I thought “I’m behind,” I was leaving myself behind. I also share what shifted when I started practicing sufficiency, how it showed up when I said yes to a big presentation with four days’ notice, and where my revenue landed when I stopped pushing and started trusting myself. Grow a Thriving Practice doors are closed right now, and the wins inside are rolling in. Get on the waitlist for the next enrollment period and join the movement of thriving healer entrepreneurs. Click here to join the waitlist. What You’ll Learn from this Episode: Why talking about money matters if you want to grow a thriving practice. How to find purpose in a big goal by looking at its impact on the people around you. Why you have to love and accept who you are now before chasing a big goal. How the thought “I’m behind” can drain your energy, even when nothing else has changed. What sufficiency is, and why it’s what actually gets you to your goal. How sufficiency changes the way you show up on consults and say yes to opportunities. Why you expand from enough, and reach more people just by being you.

What if the discomfort you're feeling while growing your practice isn't a sign that something's gone wrong, but a sign that you're growing? In this Evergreen episode, I share why discomfort is the currency of your dreams, and why fear, self doubt, and rejection are part of the price of building something of your own. I walk through why your brain is wired to avoid uncomfortable emotions, and how deciding ahead of time what you'll do when they show up changes everything. I also share a recent shame spiral of my own, why other people's opinions of you have nothing to do with you, and what I call the river of misery: that unsettling space between letting go of an old belief and fully believing a new one. Grow a Thriving Practice doors are closed until 2027, but you can be the first to know when they open. Click here to join the waitlist. What You'll Learn from this Episode: Why growth requires emotional capacity, and why more growth means more emotional risk. How your brain tries to protect you from discomfort, and how to anticipate it instead. Why it's okay to pause and not take action when your nervous system is activated. What I did when I found myself in a shame spiral, and what I didn't do. Why other people's judgments and perceptions of you have nothing to do with you, especially if you're a people pleaser. The idea that life is 50/50, and how it helps you stop chasing happiness. What the river of misery is, and how to move through it with self compassion and support.

What if your clients aren't waiting for a better offer, but for someone to lead? In this episode, I share three moments from the last two days where practitioners figured out why their clients weren't buying, and every time, the answer had nothing to do with their clients. I walk through what happened when a member realized her people were stuck in indecision because she was, when a massage therapist heard herself say her clients won't invest time in themselves, and when a webinar participant saw that the worthiness work was hers first. I also share the scary thing I'm doing right now, letting go of Biofield Tuning as a standalone service, and the funny moment a friend pointed out that I wasn't clear on where I'm going, right as I was writing this episode. Doors to Grow a Thriving Practice close Saturday, October 3rd at 12pm Pacific and won't open again until 2027. Join us now for just $147/month, or save two months with the annual option at $1,470/year. Our Impact series starts Tuesday at 10am Pacific with client creation. Click here to join. What You'll Learn from this Episode: Why "my clients are indecisive" is often pointing back at you, and why that's good news. How your own confusion, doubt, or pricing fears show up in your clients. Why going first, before it feels safe, is what builds real faith in your clients. The difference between doing your own work to get a client and doing it to be ready for one. How to hold space for someone's worthiness until she can hold it herself. What you gain from investing in yourself, even when you don't get the result you wanted. Why your clients can only go as far as you're willing to go first.

What if you don't need more clients to start having the impact you got into this work to have? In this episode, I share why so many practitioners are doing all the things and still nobody's booking, and why it has less to do with how much you're putting out there and more to do with what you're doing it for. I walk through what it means to put impact first, and why the people who join my program so often tell me they've been following me for years, listening to the podcast, or reading an email that spoke to them. I also share why you don't need a big audience, a polished feed, or to be everywhere at once to have your right person find herself in your words and reach out already decided. Join me live for my free workshop, How to Make an Impact and Attract Clients Without Chasing Them, on Wednesday, September 30th at 9am Pacific. Click here to save your spot. What You'll Learn from this Episode: Why "I'm doing all the things and nobody's booking" is such a common place to get stuck, and what's really underneath it. Why waiting for clients before you have an impact keeps the whole thing backwards. The difference between putting a lot out there and actually having an impact on someone. Why giving real value before anyone pays you is what helps them decide. How clarity and specificity help the right person find herself in your message. Why quality over quantity and unpolished over perfect work better than you think. Who you become when you stop chasing and start talking to her.

What if treating your practice like a business isn't something you wait to do until you feel ready? In this episode, I share why so many wellness and energy practitioners lead with the safer identity — nurse, healer, practitioner — and why the moment you decide your practice is "just a little thing you do," you start treating it that way. I walk through the hidden cost of what I'm calling humility, the belief that keeping your work small and personal is somehow more honoring of it. I also share why de-personalizing your business is actually the thing that frees you — to charge what you're worth, to market without apology, and to show up as the leader your clients need. Join us now in Grow a Thriving Practice for just $147/month, or save two months with the annual option at $1,470/year. Click here to join. What You'll Learn from this Episode: Why we lead with the safer identity when we're in transition and what it costs us What happens to your practice the moment you decide it's "just a little thing you do" Why calling it a business can feel like dishonoring work that's deeply personal to you The difference between your value as a human and the value of what you offer and why fusing those two makes charging almost impossible What marketing and selling actually mean for practitioners, minus the charge those words carry Why I think the belief that success equals greed is completely backwards Three things to practice this week

Being good with time is who you are, not what you do. In this episode Jillian shares the thought her coach offered her earlier this year that she's been growing into ever since: I am the asset. The first time she heard it, her old programming kicked in and it felt selfish. If you've ever struggled to put yourself first in your own business, this one is for you. She also talks about why "I'm just lazy" and "I'm not good at time management" are never the real story, what's actually happening in your brain when you avoid the thing on your list, and how she finally sat down with her financials after putting them off for weeks. In this episode: Why so many of us, especially women, were never taught that we matter What actually changes in your business when you believe you're the asset Why your brain resists effort and why that's not a character flaw The short-term discomfort of doing the thing vs. the long-term drain of avoiding it How to notice resistance and create desire with your own mind Why being good with time is an identity, not a skill How to celebrate what you learned, whether or not you hit the goal Doors to Grow a Thriving Practice are open through September. This month Jillian is teaching Time Creation: how to create more time with your mind, the Intentional Planning process, time deconstruction, and time as currency. Come in now and get the replays to catch up, then join live. The sooner the better. 👉 jillianfaldmo.com/products/grow-a-thriving-practice Connect with Jillian: 📸 Instagram: instagram.com/jillianfaldmo.coaching — @jillianfaldmo.coaching 📘 Facebook: facebook.com/jillianfaldmo — Jillian Faldmo, RN, Business & Life Coach Enjoying the podcast? ⭐ Leave a rating or review on Spotify or Apple Podcasts 📲 Share this episode with a practitioner who needs to hear it You are always the reason your business works. Not the strategy. Not the launch. Not the algorithm. You.

When you're in the middle of confusion, overwhelm, or self-doubt, the answers can feel completely out of reach. But what if the person who already has the answers is closer than you think? In this episode Jillian shares one of the most timeless tools she uses in her own life and with her clients — a simple but powerful mindset practice that helps you move through the moments when you feel stuck, lost, or unsure of your next step. This is an Evergreen episode, originally recorded in February 2025 and brought back because this tool never gets old. In this episode: Why confusion, overwhelm, and self-doubt are so common for practitioners and what they actually mean The mindset hack Jillian has used in her own life and coached hundreds of practitioners through How to access the wisdom of your future self — the version of you who has already figured this out Why this tool works even when you have no idea what the answer is yet How to use this practice in real time when you're in the thick of a hard moment Why your future self is one of the most powerful coaches you'll ever have access to The core idea: Your future self already has the answer. She's already on the other side of the confusion, the doubt, the overwhelm. She's already done the thing you're afraid you can't do. And she's available to you right now — if you're willing to get quiet enough to ask. Free resource: Download the Top 5 Essentials to Expanding Your Wellness Practice episode guide at jillianfaldmo.com/top5essentials — it will help you gain clarity, take action, and grow your practice with more confidence and ease. Ready to do this work with support? 👉 jillianfaldmo.com/workwithme Connect with Jillian: 📸 Instagram: instagram.com/jillianfaldmo.coaching — @jillianfaldmo.coaching 📘 Facebook: facebook.com/jillianfaldmo — Jillian Faldmo, RN, Business & Life Coach Enjoying the podcast? ⭐ Leave a rating or review on Spotify or Apple Podcasts 📲 Share this episode with a practitioner who needs a little guidance right now Your future self already has the answer. She's waiting for you to ask.