From Zero to Hero: UX/UI + Business Strategy

What makes a great user experience? In this episode of From Zero to Hero: A UX/UI Podcast, AI and Gustavo H break down Jakob Nielsen’s 10 Usability Heuristics—the fundamental principles behind intuitive, user-friendly design. From visibility of system status to error prevention, we explore how these heuristics shape the way we design and interact with digital products.

In this debut episode of From Zero to Hero: UX/UI and Business Strategy, Gustavo H and AI dive into Steve Krug’s iconic book, "Don't Make Me Think, Revisited." What makes a website truly intuitive? How can designers simplify user interactions? We break down the key principles of usability, intuitive navigation, and user-centered design—all in a way that’s easy to apply to your own work.