egta's Expert Series

Expert Series with Marion Ranchet on US vs. Europe viewing trends, YouTube & broadcasters' relations, and the future of bundles - Join us as we sit down with Marion Ranchet as she explores key shifts in media, from differences in streaming trends between Europe and the US, to broadcasters’ evolving relationship with YouTube, the strategic potential of bundling services, and what’s next for media innovation—highlighting both risks and exciting opportunities in a fast-changing landscape.

Expert series with Jack Myers on Leadership, AI, and the Future of Media - In this episode, we sit down with Jack Myers to discuss his new book, The Tao of Leadership. Blending Eastern philosophy with modern leadership strategies, Myers explores how to navigate an AI-driven world while maintaining a human touch. Our conversation focuses on how these insights apply to the advertising industry, offering practical tools for balancing technology and creativity in an evolving landscape.

Join Katty Roberfroid, Director General of egta, for an engaging conversation with Sonali Rai, Senior Manager of Media, Culture, and Immersive Tech at RNIB. They’ll explore Sonali’s work in making advertising more inclusive and accessible to all audiences, particularly those with visual impairments. The discussion will also highlight her recently published report, which provides a detailed analysis of the accessibility of the top 12 Christmas ads in the UK. Together, they’ll reflect on the progress made and the steps still needed to ensure advertising reaches and resonates with everyone.

Join us in celebrating International Podcast Day with this special edition, where our Senior Manager, Katerina Borovska, speaks with Tom Webster, Partner at Sounds Profitable, about his recent Podcast Landscape Study and the latest trends in the thriving podcast ecosystem. They discuss topics such as podcasts and video, the growth opportunities in podcasting, different age group audiences, aspects of churn and reasons listeners tune out, the potential of podcasts in advertising, value propositions, podcast discovery, and more.

In this episode Hitesh Bhatt, Senior Director, CTV/OTT (EMEA) at Pubmatic, comments on the impact of global streamers and how they affect the world of programmatic and CTV. He looks into the latest programmatic trading and buying trends in Europe and the US, navigating questions like: What role does programmatic play in Europe's media future, and how can broadcasters stay competitive? What does programmatic offer in terms of creative control or the ability to support various compliance requirements, particularly for broadcasters? How can programmatic help ad buyers make the buying process simple and more efficient?

We get to grips with the critical topic of calculating the environmental impact of advertising with Estelle Reale, CMO at DK. We investigate the development and challenges of DK's carbon calculator tool, discuss the broader implications of sustainability in the advertising industry and provide practical advice for markets at different stages of their ecological transition.

Why is sustainability crucial for a future-looking business strategy? How can we contribute to a more sustainable world here and now? What responsibilities do the advertising industry players share in sustainability? Sustainability is systemic and intergenerational, said Alexandra Pimor exploring these questions. In this Expert Series, our host Anne-Laure Dreyfus, welcomed Alexandra Pimor, Director at Nature Governance, to dive deep into different aspects of sustainability and eco-friendly decision-making.

Why should businesses put sustainability at the top of the corporate agenda? Our host, Iris Weissbuch, was delighted to welcome Wim Vermeulen, Director of Strategy and Sustainability at Bubka, to address these questions and more. Tune in to this episode to learn the key principles of sustainable communication and what makes sustainable advertising credible.

What does a strategic application of AI technology to enhance content creation and curation in broadcasting look like? What role does AI play in refining advertising strategies, targeting, and audience segmentation? How can AI accelerate the effectiveness of revenue generation and speed up the sales cycle?  During the latest episode of egta's Expert Series, we address these questions and more. Our host, Thierry Mars, was delighted to welcome Tracy Gilliam, Chief Strategy Officer at Futuri, to explore how broadcasters and sales houses can leverage AI to be more efficient and proficient in future-proofing their business and to keep up with the pace of change in technology.

Why should TV and radio sales houses target their communication to the Boards and CFOs of their clients? How can they better speak to the priorities and drivers of their clients’ decisions around their advertising spend? What kind of language and financial terms are key to persuade clients of the essential role advertising plays in growing their businesses? In the latest episode of egta's Expert Series, we dive into these topics and more. Our host, Anne-Laure Dreyfus, was delighted to welcome Ian Whittaker, Managing Director and Owner at Liberty Sky Advisors, to discuss How to speak the language of the CEO / CFO, which is increasingly important for advertisers looking to persuade their Boards to maintain or grow marketing budgets.