Dan McGaw discusses the convergence of marketing, technology and analytics. Dan has mentored over 500 startups and has been called one of the original growth hackers. He is CEO and Founder of McGaw.io, a Marketing Technology and Marketing Analytics Agency, and the CEO and founder of the National Association of Marketing Technology. Listen for three action items you can use today.
Host, Kevin Craine
Mais episódios de "Digital Transformation Podcast"
Mapping Your Process Automation Journey
21:07Olivia Bushe, Chief Executive Officer at FlowForma, discusses why organizations should go on a process automation journey and how no-code application development enables a new level of digital transformation and process improvement. FlowForma is an innovative provider of process automation and no-code solutions for organizations in all industries. Host, Kevin Craine Do you want to be a guest?
The AI-First Company
27:14Ash Fontana discusses his book "The AI-First Company," and how to compete and win with Artificial Intelligence. Ash became one of the most recognized startup investors in the world after launching online investing at AngelList. He then became a Managing Director of Zetta, the first investment fund that focused on AI. He has appeared in Fast Company, Bloomberg, Forbes, and CNBC, among others. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
Content-Centric Digital Transformation
18:43Anurag Shah, VP and Head of Products and Services at Newgen Software discusses Content-Centric digital transformation. Listen as we explore some of the key capabilities and techniques that help enable a content-centric approach and how can we use “content” as a construct to accelerate digital transformation and make a real difference in organizational performance. Host, Kevin Craine Do you want to be a guest?
Open Source Software and Digital Transformation
21:21Karim Marucchi discusses how to use open source software development as an enabling approach to digital transformation. Karim is CEO of Crowd Favorite, a firm specializing in digital strategy and open source development. He is an expert in helping organizations successfully integrate open source into more impactful digital transformation strategies. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
Extending the Value and Impact of Legacy Systems
20:49Zeev Avidan, Chief Product Officer at OpenLegacy, discusses ways to extend the value and impact of legacy systems through the use of open APIs. Many organizations continue to work with legacy systems that are years -- sometimes decades -- old. What are the implications? And how can we use APIs to speed the pace of innovation, leverage the cloud, and extend the value and impact of legacy systems? Host, Kevin Craine Do you want to be a guest?
AI-Powered Creative Analytics
24:38Anastasia Leng discusses the development of AI-powered creative analytics that provides the ability to optimize distinctive brand elements like images, logos, and content of any type using empirical data on how those element's perform. Anastasia is the founder and CEO of CreativeX, a creative analytics company working to Maximize the impact of every creative decision through AI-powered technology. Host, Kevin Craine Do you want to be guest?
Accelerating Digital Transformation with Low-Code
24:51Hemant Makhija discusses using low-code application development to leverage legacy systems and accelerate digital transformation. Hemant is the CMO of Newgen Software and an expert is agile methodology. He explores ways to view digital transformation through three important lenses: Communication, Content and Processes. Listen for three action items you can use today. Download the free eBook "The Ultimate Guide to Digital Transformation" here. Host, Kevin Craine Do you want to be a guest?
Digital Experience in Travel and Hospitality
20:42Peter Klayman, VP of Business Strategy at Bottle Rocket discusses how a superior digital experience and translate to superior customer experience in the travel and hospitality industries. Bottle Rocket is a digital experience consultancy working to create meaningful connections between consumers and many of the world’s most successful travel and hospitality companies, including Caesars Palace, Chick-fil-a, Pizza Hut and Starwood Resorts. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
Using Low-Code for Digital Transformation
24:07Mike Fitzmaurice discusses ways to use low-code application development to accelerate digital transformation. Mike is Chief Evangelist and VP at WEBCON. It is more important than ever that organizations move away from last-century ways of working and embrace digital transformation. One way to do that is by adopting a low-code approach. You can develop applications much more quickly, and with less expense, and ultimately speed the pace of innovation and process improvement. Host, Kevin Craine Do you want to be a guest?
No Code Process Automation
26:42Paul Stone discusses no-code process automation. Paul is a solution architect and product strategist at FlowForma, a team of business, process and digital transformation experts dedicated to making intuitive, affordable process automation tools that empower business users to design systems and process improvements to get work done smarter and quicker. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?