Digital Marketing Dive

Welcome to the final episode of season four of Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dive into the real power of podcasting as a marketing and branding tool. They break down why podcasting isn’t a get-rich-quick scheme, but rather a strategic way to build your reputation, share your expertise, and create lasting evergreen content that can be repurposed across social media. Whether you’re looking to boost your brand, establish thought leadership, or simply connect with others in your field, Seth and Brian share their first-hand experiences—like using podcasts for networking, generating business opportunities, and leveraging interviews with industry leaders. They also get real about the challenges of consistency, podcast production, and why authenticity beats polished perfection. Tune in for practical advice, honest insights, and a glimpse behind the scenes at how podcasting can help your business grow in ways you never expected. Let’s jump in! 00:00 "Building a Brand Through Podcasting" 04:04 "Podcasting's Long-Term Value" 06:31 "Podcasting Showcases Authority Authentically" 12:30 Podcasting's Evolution Through Time 15:02 Explicit Business Podcasts Explained 18:21 Promote Podcast with Repetition 20:27 "Consistency in Monthly Podcasts" 23:37 "Strange Times and Online Avoidance" 28:15 "Engaging Authentic Voice Matters" Find Seth Online: Links: https://social.sethgoldstein.me Coaching: https://podcastmastery.coach Community: https://www.skool.com/podcast-mastery/about LinkedIn: https://www.linkedin.com/in/sethmgoldstein/ Find Brian Online: Website: https://bstrongmarketing.com LinkedIn: https://www.linkedin.com/in/briandgriffiths/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to Digital Marketing Dive. In this episode, hosts Seth Goldstein and Brian Griffiths dive into one of today's hottest topics: social commerce and short-form video. The conversation kicks off with laughs about age, gray hair, and balding, but quickly gets into the meat of digital marketing trends for local businesses. Seth and Brian explore how platforms like TikTok, Instagram Reels, and LinkedIn's mobile video feed are changing the game for small businesses, from bakeries to B2B professionals. You'll hear real-world examples of brands making the most of vertical video to boost local engagement, why attention spans matter more than ever, and how telling genuine stories can build the all-important know-like-and-trust factor. The hosts even riff on bringing personality—like Brian's corgi—into business content, offering practical, approachable advice on overcoming fears and getting started with video. Plus, there's a candid discussion of generational differences, especially what makes Gen Z tick when it comes to online shopping and authentic engagement. Whether you're a business owner, marketer, or just curious about the latest digital trends, this episode will inspire you to embrace video, connect authentically, and keep it real in a crowded online world. Let's dive in! Links: Social.SethGoldstein.me PodcastMastery.Community BStrongMarketing.com Ed Oyama's Video School Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to another episode of Digital Marketing Dive with your hosts Seth Goldstein and Brian Griffiths! In today’s episode, Seth and Brian unpack one of the hottest—and most debated—topics shaking up the world of marketing: the impact of artificial intelligence on digital marketing and customer experience. From AI-powered chatbots and email spam filters to smart recommendation engines, Seth and Brian break down exactly what AI is (hint: it’s not sci-fi robots!) and how these tools are already reshaping the small business landscape. They share real-world examples of how tools like AI chat assistants and voice bots are transforming customer service, saving time, and even helping small businesses deliver Amazon-style personalization without Amazon-sized budgets. But it’s not all smooth sailing—our hosts tackle the challenges and ethical considerations, like the dangers of over-automation, the importance of keeping the human touch, and practical tips to avoid falling for every shiny new AI tool on the market. Whether you’re skeptical about AI or already dabbling with ChatGPT, Seth and Brian’s candid conversation will help you see how these digital tools can act as your assistant, not your replacement. Tune in to discover how to harness the power of AI for better marketing, smarter customer service, and a stronger business! Find Us Online! Seth: https://social.sethgoldstein.me https://www.linkedin.com/in/sethmgoldstein/ Brian: https://bstrongmarketing.com https://www.linkedin.com/in/briandgriffiths/ Send us a Voicemail: https://voicecast.app/dmd Please review and rate Digital Marketing the podcast directory of your choice. Every review helps others find our show! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ethical Marketing Code of Conduct Core Principles --> Respect for Human Autonomy All marketing and design decisions must respect users' ability to make informed, independent choices without manipulation or coercion. --> Transparency and Honesty All communications must be truthful, clear, and complete, with no hidden agendas or deceptive practices. --> Protection of Vulnerable Populations Special care must be taken to protect children, elderly individuals, those in crisis, and other vulnerable groups from exploitation. --> User-Centric Design Products and services should be designed to serve user needs first, not to maximize company profits at user expense. --> Informed Consent Users must be able to make decisions based on complete, accurate information presented in an accessible way. Links: https://www.deceptive.design/types Seth: https://social.sethgoldstein.me https://www.linkedin.com/in/sethmgoldstein/ Brian: https://bstrongmarketing.com https://www.linkedin.com/in/briandgriffiths/ Send us a Voicemail: https://voicecast.app/dmd Please review and rate Digital Marketing the podcast directory of your choice. Every review helps others find our show! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

1. Don’t Take It Personally (Even If It Feels Personal) Stay calm and resist the urge to get defensive. Take a moment to assess the situation before responding. 2. Respond Promptly—but Not Hastily Acknowledge the complaint publicly within 24 hours if possible. This shows others that you’re attentive and professional. Example response: "Hi [Name], we're sorry to hear this. We'd love to make it right—please message us directly so we can help resolve the issue." 3. Take It Offline When You Can Invite the person to discuss the issue in private (DM, email, phone). This avoids a public back-and-forth and gives you more control. 4. Apologize if Appropriate—But Stay Professional Even if the customer is being unreasonable, show empathy. Acknowledge their frustration without admitting fault if the complaint isn’t valid. "We understand how frustrating that must have felt. Let’s look into this and see how we can help." 5. Know When to Walk Away If someone is trolling or repeatedly acting in bad faith, it’s okay to disengage after making a good-faith effort to help. Other customers can often tell who’s being unreasonable. 6. Learn From Legitimate Feedback Even harsh feedback can reveal real issues. Look for patterns over time—product problems, miscommunication, or service gaps. 7. Follow Up Publicly If Resolved Once an issue is resolved, consider a polite follow-up comment: "Thanks for working with us to sort this out! We’re glad we could help." This shows others you take accountability seriously. 8. Encourage Positive Reviews Ask happy customers to leave reviews. A few loud complaints matter less when they’re drowned out by authentic, positive feedback. Key Moments [04:48] Handle Negative Reviews Offline [08:04] Mistaken Identity in Review [10:36] Unfair Criticism of Basic Books [14:29] "Apologize and Resolve Privately" [18:06] Prompt Apology, Follow-Up Assurance [20:39] Enhancing Business Through Feedback Find Your Hosts Online: Seth ⁠https://social.sethgoldstein.me⁠ ⁠https://goldsteinmedia.com⁠ ⁠https://podcastmastery.coach⁠ ⁠https://www.linkedin.com/in/sethmgoldstein/⁠ Brian ⁠https://bstrongmarketing.com⁠ ⁠https://www.linkedin.com/in/briandgriffiths/⁠ Leave Us A Voicemail! ⁠https://voiceline.app/dmd Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to another episode of Digital Marketing Dive! This time, hosts Seth Goldstein and Brian Griffiths are tackling one of the biggest challenges in the digital space: how to effectively stay top of mind with your audience. In this lively and insightful conversation, Seth and Brian share practical strategies—from repurposing your content and maintaining consistency across platforms, to knowing where your audience really is and the importance of personal engagement. You'll hear some fun behind-the-scenes banter, stories about real-world networking wins, and tips for keeping your messaging authentic whether you're on LinkedIn, email, or even Slack and Discord. They also dive deep into the value of segmenting your email lists, using automation without losing your personal touch, and how building community around your brand can set you apart in a crowded market. Whether you’re a B2B or B2C marketer, if you’ve ever struggled to get your content noticed—or just want to hear what really works in the day-to-day of digital marketing—this episode is packed with actionable advice, plenty of laughs, and some honest takes on what it really means to show up for your audience. So, sit back and join Seth and Brian as they unpack the secrets to staying relevant, recognizable, and genuinely connected in the world of digital marketing! Key Moments 03:55 "Unexpected Facebook Connection" 07:42 LinkedIn Success Depends on Networking 10:47 "LinkedIn: Modern Business Water Cooler" 15:27 Think Before You Act 16:58 Email vs. Social Media Marketing 19:33 "Ask for Engagement" 25:17 Branding Success Through Consistency 28:01 "Podcast Length: Audience Consideration" Find Your Hosts Online: Seth https://social.sethgoldstein.me https://goldsteinmedia.com https://podcastmastery.coach https://www.linkedin.com/in/sethmgoldstein/ Brian https://bstrongmarketing.com https://www.linkedin.com/in/briandgriffiths/ Leave Us A Voicemail! https://voiceline.app/dmd Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dig into a topic that every business and marketer needs to hear: why posting on social media is just the first step—and why real impact comes from genuine engagement with your audience. Seth and Brian start with the basics, explaining why maintaining an active social profile is critical for building trust and credibility—no one wants to do business with a company that looks like it’s closed shop! But they don’t stop there. The conversation dives deeper, exploring how consistent posting and authentic engagement can turn casual followers into loyal customers and transform your brand into a top-of-mind choice in your community. You’ll hear practical advice on establishing a rhythm for your posts, building rapport through thoughtful interactions, and leveraging audience insights from platforms like LinkedIn and Alignable. Plus, the duo shares personal stories (including what happened when Brian posted a thoughtful comment and landed a new client) and touch on some surprising ways a dash of personality—even sharing a photo with your dog—can make your brand more relatable and engaging. Whether you’re a digital marketer, small business owner, or just getting started with your online presence, this episode is packed with actionable tips and the reminder that consistency, authenticity, and engagement are your strongest allies in the social media landscape. Let’s dive in! Time Stamps [05:23] Visibility Through Community Engagement [09:21] "Sustainable Growth Feedback Strategy" [13:11] "Building Social Media Traction" [15:36] "Social Media Insights: Alignable vs. LinkedIn" [18:05] Don't Use LinkedIn Contacts for Marketing [22:48] Art Gallery T-Shirts Connection [25:27] "Introvert's Reluctant Social Media Moment" [28:41] CEO Reacts to Social Media Post [30:31] Target Platforms Strategically Find Seth & Brian Online Seth: https://social.sethgoldstein.me https://goldsteinmedia.com https://podcastmastery.coach Brian: https://bstrongmarketing.com https://www.linkedin.com/in/briandgriffiths/ If you're enjoying the show, please consider writing us a review in Apple Podcasts or wherever you rate your shows. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to another episode of Digital Marketing Dive with your hosts, Seth Goldstein from Goldstein Media and Brian Griffiths from BSTRONG Marketing. In today's episode, titled "How To Build Your Brand Up From Zero," Seth and Brian delve into the essentials of establishing a brand from scratch, offering valuable insights for those new to the digital world.They explore the significance of having a brand, differentiating it from mere reputation. The hosts discuss the critical steps of identifying your target audience and developing an ideal customer profile. They remind listeners of the importance of having a memorable and pronounceable business name and creating a consistent visual identity. They'll also touch on the crucial aspect of maintaining consistency across online platforms, ensuring your messaging resonates throughout.Join Seth and Brian as they share their experiences and expert advice, making branding approachable for even the most novice marketers. Whether you're starting a new venture or looking to refine your existing brand, this episode is packed with actionable insights to help you stand out in a crowded digital landscape. Tune in to learn how to make your brand not just visible, but impactful!Key Moments[03:29] Choosing WordPress Over Wix[07:01] "Elevator Pitch: Brand Building Essentials"[12:15] Creative Name Evolution[15:22] "Effective Branding Strategy Tips"[17:57] Ensure Consistent Online Profiles[21:45] Essential Branding Considerations[22:41] Align Messaging Across PlatformsFind The Hosts:Seth: https://social.sethgoldstein.meBrian: http://bstrongmaketing.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to season four of the Digital Marketing Dive podcast! In this exciting new season, your hosts Seth Goldstein and new co-host Brian Griffiths dive into the world of digital marketing with fresh perspectives and engaging discussions. From the challenges faced in the current economic climate to the intricacies of scheduling posts on social media, Seth and Brian cover it all with humor and insight. Tune in as they explore the nuances of digital marketing strategies, the importance of real-time engagement over "posting and ghosting", and the delicate balance of automation. Plus, they tackle the controversial topic of text message marketing and its effectiveness in today's digital landscape. Join Seth and Brian for an informative and entertaining conversation that promises to enhance your understanding of the ever-evolving world of digital marketing. Don't miss it!Key Moments03:57 "2025's Chaotic Start"09:40 Navigating Social Media Missteps13:17 "Text Messages Demand Immediate Attention"15:02 Phone Number Registration Required17:58 False Dichotomy: Email vs. Social MediaWhere To Find The HostsFind Seth At:GoldsteinMedia.comSocial.SethGoldstein.meFind Brian At:BStrongMarketing.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Just a quick hello to say we're back after a 2 year hiatus! Stay tuned for season for coming to your ears in February/March! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.