
From Sourcing Engine to Agentic Commerce with Alibaba's Accio Agent
In this episode, I speak with Ziwei Chen, product marketing lead for Accio Work at Alibaba.com, about Alibaba’s effort to turn decades of sourcing data and commerce know-how into an agentic business platform for small and medium-sized businesses. Accio began as an AI sourcing engine, but Accio Work is designed to support a broader workflow, from product strategy and supplier selection to store operations, marketing and growth.
The most interesting distinction is between AI that tells a business owner what to do and AI that actually does the work. Ziwei explains how agents can research products, compare and vet suppliers, draft inquiries, follow up on missing answers, update Shopify listings, generate structured data and coordinate campaigns across existing tools. Alibaba’s advantage is not only its supplier network, but the category knowledge, transaction context and direct communication layer built around it.
We also discuss where human judgment remains essential. Accio Work can narrow a supplier list, negotiate across variables such as MOQ, lead time and materials, and prepare an order, but the user still approves purchases and typically takes over the final supplier relationship. That balance matters because commerce is not only a workflow problem: branding, product taste, trust and long-term supplier relationships remain difficult to automate.
Finally, we explore why Alibaba built Accio as a separate, more open product; how it works with third-party platforms rather than replacing them; its subscription and usage-based model; and the future of agentic commerce across B2B and B2C. Ziwei’s non-consensus view is a useful one: not every problem needs AI, and domain expertise becomes more valuable, not less, when powerful tools are widely available.
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Chapters
00:00 Introducing Accio Work01:01 From Alibaba.com to agentic commerce05:18 What an “agentic business team” does06:27 The commerce workflow and human control11:11 “Do it for me” versus “tell me what to do”18:32 Connecting fragmented commerce tools22:36 Alibaba’s sourcing-data advantage26:03 Supplier quality, matching and verification31:58 Accio versus general-purpose AI tools33:36 How agents communicate with suppliers37:09 What Accio offers factories and suppliers39:29 Designing AI for non-technical SMEs42:42 Business model and monetization43:54 The future of agentic commerce48:57 Why not every problem needs AI
AI-generated transcript for reference only
Grace Shao (00:00)
Hi, Ziwei. Thank you so much for joining us today.
Ziwei Chen (00:02)
Hi Grace, so good to see you.
Grace Shao (00:07)
I’m excited to talk about Accio So I just came back from Hangzhou like a month ago and I met some with some of your colleagues on the ground. Was very impressed by the product and thought was just really intuitive. So let’s get started. Tell us a bit about yourself and your role at Accio and what Accio is all about.
Ziwei Chen (00:24)
Well, hi everyone. my name is Ziwei Chen. I work at Alibaba.com as the product marketing lead for Accio Work. prior to Alibaba.com, I actually spent a few years in the world of developer marketing where I was kind of driving good market plans for software tools that are meant for developers who are building AI products. So now it’s kind of completing the whole picture for me to now move on to the other side about actually growing the products. built by those developers to the end users. So that’s kind of my kind of AI journey coming from the development side now to the end user side, driving the growth for Accio Work among our small and medium-sized businesses around the world.
Grace Shao (01:01)
And tell us, what does Accio do actually? So I think a lot of people are not familiar with it and just how it fits into the whole bigger, I guess, Alibaba ecosystem as well.
Ziwei Chen (01:09)
Yes, absolutely. So maybe I’ll take a quick pause and take a step back just to talk about the overall broader picture. So Alibaba grew as a large enterprise. we were founded in 1999, and our kind of main North Star was to make make it easy to do business everywhere. So that has always been kind of our focus of focusing on B2B and focusing on small and medium-sized businesses who typically don’t have that resources that large enterprises have. So throughout the years since 1999, we have been really just focusing on what we can do, either there’s a new product. And new services to make it easier for them to start a business, to launch a business, and to grow a business, maybe something to exit a business. So along that line, Alibaba.com is kind of the bread and butter where we first started, focusing on B2B sourcing. So actually, I will kind of almost break down our development or our growth journey into three eras and then show you where Accio fit. I will call it the digitization era, the AI co-pilot era, and then the agentic team era. So the first digitization is when we are first founded with that platform of Alibaba.com where on this digital platform we are connecting the sellers or what we call the suppliers, the factories, with the buyers, our buyers, maybe sellers on the other side, into one platform. So now they’re not limited by time zone, they’re not limited by the location. And then in that process, we what we have learned over the years is that things can get overwhelming. There just so many suppliers, so many products, right? So then when all of these foundational AI capabilities came about, we were like, okay, this is the moment. This is the moment where we can introduce AI capabilities to make it easier for our buyers to find the right products and the right suppliers. So the name Accio actually comes from Latin, which means summon. So the idea is we help you summon the right products, summon the right suppliers, summon the right information. So that’s when we first launched Accio as a sourcing engine back in November of 2024. And that went really well because a lot of our users now, even without any experience in sourcing, without any experience in physical products, and find it really quickly with confidence. But then what we had learned over time is that First, sourcing is only one small part of a broader business journey, right, for a lot of our users in the US, Europe, and around the world. So now we’re thinking, okay, what else can we do to expand on that? So that led to kind of the last phase for Accio Work. So when I compare Accio Work with Accio, a few things that stood out. The first is the focus from sourcing only to sourcing plus. The other thing is about the agentic part. So earlier when I talked about the three phases of digitization as a platform, right? The website. And then the second era is called the AI co-pilot. So that means is that you are still on the driver’s seat, AI is in the passenger seat. It’s giving you advice, it’s doing some little stuff for you, but you are still making all the decisions. You’re still wearing all the hats. And that’s what Accio did back then. For example, it can find suppliers, it can recommend messages for you, but that’s kind of it. So now we’re moving into what we call the agentic team era. where actually we’re gonna get things done for you and get more types of work done for you. so that’s kind of where we are really sort of moving into this phase, where truly kind of it’s like the spirit of the agentic commerce world, where you’re not only using AI as a passenger seat, but you’re actually arranging a team of agents to get things done and maybe let the teams work among themselves, what we call A2A. So that’s kind of the overall context of where we have been starting from Alibaba.com. To Accio the sourcing engine and now to Accio Work as the Agentic business team.
Grace Shao (04:45)
That’s very comprehensive over you. I appreciate that. So just to help listeners understand, 1688 and Alibaba.com are the sourcing kind of platform within Alibaba. And then obviously everyone knows Alibaba …
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