Design Mind frogcast podcast

What All Good Brands Must Have

0:00
20:10
Recuar 15 segundos
Avançar 15 segundos

We're back to talk about what makes a good brand. To do this, we're joined by Leanne Fremar, Chief Brand Officer at JPMorgan Chase. Leading such a well-known brand certainly holds a level of responsibility, but it's one Leanne is well-prepared for, influenced by a lifelong fascination with brands, a childhood shaped by retail environments and a career leading brand strategy for household names like Under Armour and Starbucks. Leanne shares how unifying around a brand's purpose and shaping creative teams to deliver at scale is essential for delivering on customer and employee experiences. Plus, find out what all good brands have in common.  

Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

Find episode transcripts and relevant info (https://fro.gd/3igNlYt)

Download the frog financial services report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transformation-needs-design)

Download the frog financial services report, 'Design for Digital Trust'  (https://info2.frogdesign.com/designing_for_digital_trust)

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

Mais episódios de "Design Mind frogcast"

  • Design Mind frogcast podcast

    The Magic of Storytelling

    22:30

    There is always a little magic behind every great design.  On this episode of the Design Mind frogcast, we’re joined by Dave Lankford, VP of Product for Global Consumer Engagement at Disney Streaming (Disney+, Hulu, ESPN+ and Star+) to talk about what it means to design products that tell stories. Designing streaming platforms for a brand with as large a footprint as Disney is no small feat, but luckily Dave and his global team are well-prepared for the task. At Disney Streaming, human empathy and machine intelligence play a critical role in the mission of storytelling. Dave discusses the importance of empowering creative, collaborative teams, how the improvisation technique “Yes, and” leads to innovative ideas, and what it takes to connect users with stories across vastly different regions, cultures and languages.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-ep-17-the-magic-of-storytelling/)Download the frog report 'Convergent Transformation' (https://www.frogdesign.com/designmind/real-transformation-and-disruption-takes-convergent-design)Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)
  • Design Mind frogcast podcast

    What All Good Brands Must Have

    20:10

    We're back to talk about what makes a good brand. To do this, we're joined by Leanne Fremar, Chief Brand Officer at JPMorgan Chase. Leading such a well-known brand certainly holds a level of responsibility, but it's one Leanne is well-prepared for, influenced by a lifelong fascination with brands, a childhood shaped by retail environments and a career leading brand strategy for household names like Under Armour and Starbucks. Leanne shares how unifying around a brand's purpose and shaping creative teams to deliver at scale is essential for delivering on customer and employee experiences. Plus, find out what all good brands have in common.  Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)Find episode transcripts and relevant info (https://fro.gd/3igNlYt)Download the frog financial services report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transformation-needs-design)Download the frog financial services report, 'Design for Digital Trust'  (https://info2.frogdesign.com/designing_for_digital_trust)Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)
  • Design Mind frogcast podcast

    Não percas um episódio de Design Mind frogcast e subscrevê-lo na aplicação GetPodcast.

    iOS buttonAndroid button
  • Design Mind frogcast podcast

    Beyond the Edits: More from Our Guests

    16:32

    On the Design Mind frogcast, we invite podcast listeners to meet the humans designing the future. From industry leaders to design and strategy professionals and creative thinkers of all kinds, our guests are passionate about making change and solving problems that matter to people, business and society. For this special episode of the podcast, we’re looking back at the guests who have joined us so far to share never before heard bonus footage. From navigating work during a pandemic to finding inspiration in unlikely places, you’ll hear insights and perspectives from people making their mark in the world of products, services, experiences and far beyond.Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-beyond-the-edits-more-from-our-guests)Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)Additional Research & Story Development: Eden Ayers
  • Design Mind frogcast podcast

    Expand Your Economic Imagination

    20:55

    How active is your economic imagination? Can you envision a world that rejects the notion of individual ownership? One that uses different currencies altogether? How about bespoke financial institutions designed to strategically support certain communities? frog Senior Strategist Megan Nesbeth stops by to talk about how expanding your economic imagination can lead to better products, stronger communities and, most importantly, a more meaningful way of thinking about what human beings are able to give to one another in the world.Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)Find episode transcripts and relevant info (https://bit.ly/3kedVDq)Download Convergent Transformation by Design Director Ian Lee (https://fro.gd/37jAr5G)Audio Production: Richard Canham (https://www.richardcanham.com/)
  • Design Mind frogcast podcast

    Increase Your Intention Span

    21:45

    When it comes to making things for real people in the real world, intentions matter. Whether it's taking the proper time to deeply understand the challenge you're trying to solve, scoping a diverse team that better reflects your customer and community, or asking the hard questions about a design's potential impact, the meaning we infuse into what we make is as important as the final product. frog Design Director Alexis Puchek joins us to explain the importance of leading with intentionality throughout the entire process—and the consequences of failing to do so.Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)Find episode transcripts and relevant info (https://bit.ly/3xcDkB2)Download the 'How to Uncover Valuable Design Insights' Toolkit (https://fro.gd/2KV9NIX)Audio Production: Richard Canham (https://www.richardcanham.com/)
  • Design Mind frogcast podcast

    Phone a frog: What’s the Point of Having a Brand?

    25:49

    Businesses tend to talk a lot about their brands. But why? What’s the point of having a brand at all? For the launch of our new ‘Phone a frog’ segment, we thought who better to talk to about what makes a brand valuable than two frogs who think an awful lot about this matter: Andreas Markdalen, frog’s new Global Chief Creative Officer and Todd Taylor, Marketing Director. Listen in to hear about the changing mandate of the marketing function, the relationship between brand and experience, and why designers and marketers need to work well together.Brought to you by frog, a global design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-ep-13-phone-a-frog-whats-the-point-of-having-a-brand)Audio Production: Richard Canham (https://www.richardcanham.com/)
  • Design Mind frogcast podcast

    Innovation Work Takes Courage

    25:24

    Designing healthcare products and services is not for the faint of heart. Innovating here means going up against long R&D timelines inside a complex, interconnected system where the stakes are often extremely high. Thomas Sutton, Chief Design Officer at frog, is leaving the pond after 16 years. But before he takes on a new role leading Design for Digital Health R&D at AstraZeneca, he offers his insight into designing healthcare products and services around the patients and providers who will encounter them. Find out why changing the healthcare system to improve health outcomes for all requires patience, passion and lots of courage.Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-ep-12-innovation-work-takes-courage/)Download the frog financial services report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transformation-needs-design)Download the frog financial services report, 'Design for Digital Trust' (https://info2.frogdesign.com/designing_for_digital_trust)Audio Production: Richard Canham (https://www.richardcanham.com/)
  • Design Mind frogcast podcast

    Introducing 'Future Sight' by Capgemini Invent

    56:24

    Today, we’re featuring an episode of Future Sight, a podcast from our colleagues at Capgemini Invent. Future Sight is a show that brings industry-leading experts together to unpack a new way of thinking around the challenges we’re facing today that will affect tomorrow. Every two weeks, they dig into issues affecting business and technology, exploring strategies and insights to help you get the future you want. On this episode, Future Sight explores 'The Pandemic Effect'. Industry experts (including frog leaders Timothy Morey and Jona Moore) chart the different stages of the pandemic from confusion to realization, the journey to recovery and what it all means going forward.If you enjoy, find Future Sight on Apple Podcasts, Spotify and wherever else you listen to podcasts. (https://www.capgemini.com/gb-en/podcasts/future-sight-podcast/)We’ll be back next time with a new episode of the Design Mind frogcast.Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)
  • Design Mind frogcast podcast

    Building Trust into Digital Futures

    24:28

    The financial services landscape is constantly changing. From cryptocurrencies to digital payments to disruptive new investment and insurance paradigms, design has a critical role to play in ensuring the financial sector drives innovation in a way that's as good for people as it is for business. On this episode, we're joined by Toshi Mogi, AVP of Strategy, Financial Services, based in frog New York. He's here to talk financial inclusion, 'Futurecasting', a frog method of imagining and planning for possible futures, and why you should keep trust at the center of all financial innovation.Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)Find episode transcripts (https://www.frogdesign.com/designmind/design-mind-frogcast-ep-11-building-trust-into-digital-futures)Download frog's 'Rebuilding Retail in a Post-Covid World' report by Tim Morey (https://bit.ly/3sIcMVL)Download Toshi Mogi's latest report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transformation-needs-design)Download Toshi's frog report, 'Design for Digital Trust'  (https://info2.frogdesign.com/designing_for_digital_trust)Audio Production: Richard Canham (https://www.richardcanham.com/)
  • Design Mind frogcast podcast

    Sustainability X Ventures: Your Questions Answered

    37:56

    A focus on sustainability is becoming mission-critical for ventures of all kinds. Recently, we put out a call on social media to listeners and friends worldwide asking for your questions on all things at the intersection of sustainability and ventures. On this episode, Ethan Imboden, frog VP, Global Head of Ventures and executive sponsor of frog's sustainability practice will answer your questions and share frog's approach to launching ventures that make an impact.Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)Find episode transcripts (https://bit.ly/3e4JI4R)Learn more about Riding the Data Privacy Wave with GDPR by Karolina Kohler (https://fro.gd/3loNc42)Audio Production: Richard Canham (https://www.richardcanham.com/)

Descobre o mundo dos podcasts com a app gratuita GetPodcast.

Subscreve os teus podcasts preferidos, ouve episódios offline e obtém recomendações fantásticas.

iOS buttonAndroid button