Candid Conversations by Catersource & The Special Event

Build a Rockstar Sales & Marketing Plan with Carley Gauthier and Barbara Bouman, LiveNation.com. Barbara and Carley talk about creating a "smarketing" plan that aligns your sales and marketing initiatives throughout your target customer journey. Successfully align your sales and marketing team planning.  Explore the customer journey and touchpoints for an innovative "smarketing" plan. Creative ideas to drive awareness, lead generation, and boost acquisitions.

Change The Way You Think of ROI with Yinka Freeman. TriplePocketEvents.com. Return on Intention. The best way to discover intention is by listening, asking a lot of questions, and engaging the 5 senses. After finding the intention, you then can reverse engineer any event to create a curated experience for each attendee.

How to Influence, Engage & Lead With Emotional Intelligence in the Modern World with Pawntra Shadab,eliteproductionsintl.com and Shannon Jones, destinationsouth.com. Emotional Intelligence is something that is often talked about, but how much do we pay attention to the impact our emotions have on others? How can you use brain-based strategies to manage emotions and leverage your relationships with stakeholders, vendors, suppliers, and staff? Pawntra and Shannon will share real-life examples of how managing your emotional intelligence can have both positive and negative effects on those around you.

Memorable Experiences Through Re-Imagined Catering with Stella Rankin. PinchFoodDesign.com. Learn how to expand the way you think about food presentation and sustainability, and take home some ideas that will surprise and delight your clients!

Honest Mistakes in Business with Nora Sheils. RockPaperCoin.com. To err is human — mistakes happen. For many entrepreneurs, the smallest slip-up can feel like a colossal failure. Yet, the reality is that everybody learns hard lessons from time to time — even those that seemingly have it all together. Nora shares her own business mistakes, how she learned from them, and why she believes failure isn't a bad thing.

How to Master Online Writing & Get More Sales with Liese Gardner. LieseGardner.com. First impressions today are created online -- in our social media, emails, websites and pitches. If you aren't paying attention to your words, you may not be connecting to your ideal clients. Learn how to wield the power of the pen to get the results you want in business.

So You Want to Write a Book with Pauline Parry. GoodGraciousEvents.com. Pauline shares how she wrote two books. How each book is its own journey. What she included in each book. And, she explains her writing and publishing process.

The Benefits of Being Number Two with Christina Matteucci. DavidBeahm.com. Christina shares how she became the Executive Director for David Beahm Design. How she learned to improve communication within the company and how they have survived and grown through the ups and downs of a successful event company.

So, You Want To Write A Book? with Jennie Cook. JennieCooks.com. Books are a natural segue for caterers who are already used to having to write out menus and proposal. How to structure the book around a theme, type of cooking style, a time in your career or place. How long does the process take? And of course, how to market the book once it's printed.

The Legalities of Feeding Everyone with Tracy Stuckrath. ThriveMeetings.com. Every good catering professional knows to plan around food allergies and other dietary restrictions. It's good business, but it is also the law. To whom do I owe a legal duty of care? Am I meeting it? What is the risk of failing to do so? Tracy talks about the benefits and opportunities that come with not only following the law but knowing how to feed guests with food allergies and other dietary needs.