Busy Blooming with Tess Barclay

There are only 8 weeks left of 2026 so it's time to CLOCK-IN!!! Today I'm unpacking two content strategies we can follow across Instagram, TikTok & YouTube - I can't WAIT!⠀🎧 LISTEN ON THE PODCAST• Listen on Apple: https://apple.co/3OsCVEK• Listen on Spotify: http://bit.ly/3CHpmPo• Listen anywhere else: https://pod.link/1565886767⠀📥 SPONSORThanks to Storyblocks for sponsoring this episode! Save on an annual plan through my link: https://www.storyblocks.com/tessbarclay⠀⸻⠀⏱️ CHAPTERS & TIME STAMPS(00:00) Intro & sponsor(02:28) Strategy #1: The 70/20/10 content strategy(04:03) Before you start: nail your foundation(04:47) 70%: Series #1 (evergreen)(06:18) 70%: Series #2 (timely & trending)(07:02) How to come up with series ideas(07:59) 20%: Shareable content(09:03) 10%: Deeper connection content(09:51) Make it something only YOU could say(10:57) Strategy #2: The weekly theme strategy(12:50) Weekly theme examples + cross-promoting(13:48) Weekly theme thought starters(14:50) Recap: which strategy should you pick?(15:07) Giving yourself breathing room at the end of the year(15:48) Housekeeping: Interviews & NYC event(17:00) Outro⠀⸻⠀🔗 LINKS• Busy Blooming HQ: https://tess.fyi/hq-yt• Descript: https://get.descript.com/tess• ClickUp: https://try.web.clickup.com/tess• Riverside: https://riverside.fm/?via=tess-barclay• Rella: https://getrella.com/?via=busyblooming• My content creator essentials: https://www.amazon.com/shop/tessbarclay• My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay⠀Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸⠀📌 FOLLOW US• Busy Blooming IG → https://instagram.com/busybloomingg• Tess IG → https://instagram.com/tessbarclay• TikTok → https://tiktok.com/@tess.barclay⠀Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

Today we're unpacking the most unfiltered mindset we all need to make millions through our businesses without needing millions of followers and we have THE Gabrielle Scout in the Busy Blooming office today (AHH!) ✨ We're talking mental health building your vision, the power of podcasting, the messy behind-the-scenes of pivoting and MORE!! 📥 SPONSORThanks to Storyblocks for sponsoring this video! Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay🔗 CONNECT WITH SCOUTInstagram: https://www.instagram.com/gabriellescoutmaioScout’s Agency: https://scoutsagency.comScout’s Agency on Instagram: https://www.instagram.com/scoutsagencyREVUE newsletter (Substack): https://revuewoman.substack.comREVUE magazine on Instagram: https://www.instagram.com/revuewomanPodcast: REVUE by SCOUT (Apple Podcasts / Spotify)⸻⏱️ CHAPTERS & TIME STAMPS00:00 Intro & Sponsor03:15 Entrepreneurship is the biggest personal development game06:05 Detaching your self-worth from views07:45 Zooming out: Stop letting a bad post ruin your week09:12 The 300-view TikTok that booked a $10,000 client10:45 When to push through vs. when to pivot your business12:15 Knowing when an era is ending (and the pain of walking away)15:05 The trap of waiting for "alignment" & doing the shit work16:48 The exact thing you’re afraid to post is your superpower18:15 The truth about pricing: "Money is not real"19:35 How to incrementally raise your rates without survival panic20:40 Why women struggle to talk about money24:00 Being an ambitious woman & an ambitious mom26:15 The viral motherhood backlash & lowering the bar28:10 The duality of motherhood and entrepreneurship31:05 Making seven figures with only 6,000 Instagram followers33:00 Why podcast guesting is the ultimate high-ROI PR strategy36:15 How to turn one podcast interview into weeks of content39:45 What makes a successful podcast heading into 202742:15 Redefining success: Would you rather have followers or revenue?44:20 Inside The Placement Studio: The new era of podcast tours47:00 Holding grief, joy, and bipolar disorder with grace48:40 The uncurated truth behind "glamorous" social media photoshoots⸻🔗 BUSY BLOOMING LINKSBusy Blooming HQ: tess.fyi/hq-ytDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclayMy ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclayBusy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.#socialmediagrowth #socialmediagrowth

Today we have Alyssa (@InspiredMediaCo.) in the Busy Blooming office! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261🎟️ BUY TICKETS TO THE NYC EVENT ON NOV 5: https://getrella.com/future-of-social⸻➡️ CONNECT WITH ALYSSAInstagram: https://www.instagram.com/inspiredmediacoTikTok: https://www.tiktok.com/inspiredmediacoJoin the Mini-Mind (use code CREATOR50 for 50% off): https://minimind.inspiredmediaco.com/home Alyssa's Podcast: https://open.spotify.com/show/5j0ZpvH5pLfzP7Ba5RrRM6?si=srACucltQrO-F1E_kQ-vUA&utm_source=copy-link⸻🎧 LISTEN ON THE BB PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767📥 TODAY'S SPONSORThe first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261⸻⏱️ CHAPTERS & TIME STAMPS00:00 Intro & sponsor03:42 - What Is YOU-CODED CONTENT® Content Strategy?05:35 - How to Find Your Niche: The "Authentic Brand" T-Chart Exercise08:28 - What Is a LIFESTYLE PILLAR®? (How to Be Memorable on Socials)12:09 - Examples of LIFESTYLE PILLAR®: Accessories, Pets & Aesthetics15:27 - UNSELFISH CONTENT® Strategy for Vlogs & Lifestyle Creators18:43 - How to Tell Engaging Stories in Vlogs: Creating Conflict & Tension22:43 - How to Create a SIGNATURE STYLE SERIES® That Converts25:59 - Trending Formats vs Original Content: The "Big Yellow Text" Epidemic27:38 - Stop Chasing Views: Growing an Account vs Growing a Brand32:31 - How to Attract High-Paying Clients Without Going Viral36:40 - The Future of the Creator Economy (Brand Equity & Digital Wealth)40:00 - Social Media Predictions: What Formats & Strategies Will Last41:30 - Are Content Coaches Scammers? Navigating Cringe & Building Trust48:14 - Creator Business Tech Stack: GoHighLevel vs Traditional Websites51:00 - Why It’s Not Too Late to Start: Finding Your Core Medium53:33 - Overcoming the Fear of Failure & Perfectionism56:30 - Where to Find Alyssa & Outro⸻🔗 LINKSBusy Blooming HQ: tess.fyi/hq-ytDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclayMy ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclaySome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclayBusy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.#socialmediatips #contentcreation

Let's talk about the behind-the-scenes of the BUSINESS of social media!! Today this episode is so out of my comfort zone and I had to ZOOMIES filming it but here we are 🤸‍♂️ We're covering how to make money on social media, how much influencers make, my brand deal income & more!!Thanks to Storyblocks for sponsoring this video! Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay⸻⏱️ CHAPTERS & TIME STAMPS00:00 – Introduction & my credentials (lol)03:37 – How much money do creators make?09:41 – How much was your biggest brands deal? 11:56 – How much should creators charge for brand deals?15:50 – How to actually get brand deals 17:20 – How much to make before quitting 9-5? 19:18 – What is the fakest part of the influencer industry?20:24 – Have you ever had unstable income?24:49 – What do you do when a brand deal flops?28:17 – Do creators ever panic about low views?29:32 – Are all influencer friendships fake?30:13 -- Are influencer events actually fun?32:45 – Who Works at Busy Blooming and what's it like working with your husband?37:35 – How much do you actually work every week?⸻🔗 LINKSBusy Blooming HQ: tess.fyi/hq-ytDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclayMy ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclaySome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸📌 FOLLOW USBusy Blooming IG → https://www.instagram.com/busybloomingg/Tess IG → https://www.instagram.com/tessbarclay/TikTok → https://www.tiktok.com/@tess.barclayBusy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.#branddeals #influencers #socialmediatips

Let's get MONETIZEDDD, MONETIZED 🎶 Today we're unpacking how to get monetized on Youtube before the requirements change in February 2027 - everything from thumbnails to titles to brand ideas - I can't wait to unpack! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay0826100:00 Intro & what I'm doing to help you get monetized 4:10 The 5 "departments" of creators on YouTube 6:44 The winning style of YouTube right now 10:53 Should you be on YouTube more than TikTok?13:22 Do you need to script videos & how? 16:52 YouTube description box template 17:39 The thumbnail & title formula for 2026 20:11 How much to post on YouTube? 21:29 Is YouTube more lucrative than other platforms? 23:18 Do you have to niche down on YouTube? 24:14 How do you build a personal brand on YouTube? 29:00 How do you post sustainably, but stay relevant? 33:06 Should you create for the algorithm or yourself? 28:16 How do you get over feeling embarrassed? 40:09 How do you build a community, not just a following? #youtubetips #youtubemonetization #youtubegrowth

Welcome to social media's office!! 💙 It's time to clock-in to your weekly social media meeting to unpack YouTube's new monetization requirements for 2027, the "influencer recession", content therapy about feeling trapped in your content, a voice-note about consistency & content ideas for Fall 2026 to end the meeting! Time stamps0:00 Intro & sponsor3:03 What's working right now: the "mini mic + big text" formula trend4:50 Carve out your own corner - small engaged audience over mass reach9:47 YouTube doubles monetization requirements 13:52 Instagram's logo redesign14:19 The "influencer recession" headline14:26 There is no influencer recession - it's a vapid content recession17:26 New segment: Content Therapy18:06 Over-engineering your goals & losing the driver's seat30:20 Voice note: Being consistent is overrated lol34:19 My experience with OCD as a content creator & consistency 40:27 Content idea of the week: Fall 2026 trend predictionsThanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

Today we have @becstewart__ in the Busy Blooming office!! We unpack her journey growing on Instagram, starting from 0 after losing her account, being an "authority" on camera and more!The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay07261➡️ FOLLOW BECInstagram: @becstewart__TikTok: @becstewart__YouTube & Podcast: @becstewart__The Habit Tracker: https://thehabittracker.com.au/collec... (Use code: BUSYBLOOMING)🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767📥 SPONSORTake MKBHD's class on Skillshare to learn how to grow on YouTube by using this link: https://skl.sh/tessbarclay07261 (The first 500 people to use this link will receive a 1-month free trial of Skillshare!)⸻⏱️ CHAPTERS & TIME STAMPS00:00 Intro & sponsor02:55 Welcome Bec to the office!03:28 Losing her Instagram account at Coachella06:39 Starting completely from scratch07:08 The walking pad video that hit 40 million views08:23 How the Future You series took her from 100K to 300K10:00 Why social media isn't actually oversaturated13:30 The biggest mistake: copying what works for other creators16:01 Letting your content evolve as you evolve19:15 Why vulnerability builds authority instead of hurting it21:16 From influencer to founder: building The Habit Tracker24:00 Turning a Pinterest template into a real business27:08 Hiring help and learning to outsource28:07 Why every piece of content needs a tangible takeaway29:31 Where to start if you want to build better habits33:57 Outro⸻🔗 LINKSBusy Blooming HQ: tess.fyi/hq-ytDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclayMy ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclaySome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸📌 FOLLOW USBusy Blooming IG → https://instagram.com/busybloominggTess IG → https://instagram.com/tessbarclayTikTok → https://tiktok/@tess.barclayBusy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.#contentcreation #socialmedia #instagram

Welcome to WORK!! Today we're reacting & unpacking the most common social media advice and why it's ✨wrong✨ - let me know your thoughts BELOW!! Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming#socialmediaadvice #contentcreation

Welcome to WORK! Today we're unpacking the future of social media & how creators using Claude to create content, although it's an amazing feature - it's changing the creator economy 👀 and of COURSE we have content ideas, headlines & more today! Clock-IN!! 00:00 Intro1:29 Ad break: My favourite tool to build your brand on YouTube 3:18 How Claude is changing Instagram & TikTok 6:20 The 3 things working to AI-proof your content in 2026 7:07 Instagram &Youtube's response to get ahead of this 11:19 The good news: Small followings & personal brands are IN 13:14 The new Instagram & TikTok strategy is starting a podcast16:46 Headline: YouTube's new AI assistant 18:45 Content idea of the week: 3 things I do after the trend ended 19:55 Voice-note: What to do when you're stuck on TikTok24:55 Weekly win: 6 month reflection for the rest of 2026 contentThanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

Welcome to WORK!! Today we're breaking down Gary Vee's "New Social Media Rules" on how to grow and build a business through social media in 2026 and we have to UNPACK as an office!! ⏱️ CHAPTERS & TIME STAMPS00:00 Intro & sponsor 2:07 Breaking down Gary Vee's new rules for social media 15:08 Platform update: YouTube has DMs 17:40 Content idea: Advice you needed at X.. 20:12 Voice-note Q&A: How to create founder content Gamma: https://gam.link/TessBarclayhttps://www.busyblooming.ca/hq