Business of Craft Business Development 101

Today we're diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships. For this season, we're excerpting chapters from our book Marketing Magic for Savvy Craft Businesses that you can purchase on our website stitchcraftmarketing.com. This is chapter 14 We call this chapter "Alchemical Alliances," because when you find the right content creator or influencer, it truly feels like magic. Let's break down what you need to know to create those powerful partnerships that can elevate your brand.

Today we're exploring how to scale your brand using digital advertising—yes, the kind that doesn't have to feel like throwing spaghetti at the wall. So whether you're boosting posts or venturing into more advanced ad strategies like programmatic or geofencing, this episode is your incantation for attracting, converting, and scaling. This season we're pulling from our book, Marketing Magic for Savvy Craft Businesses, that we released in May of 2025. You can buy a copy from us directly by going to our website stitchcraftmarketing.com/magic where you can get it as hardcopy or on kindle edition.

Today we're jumping into the topic of utilizing social media to build your community. Today's content is a snippet from our book Marketing magic for savvy craft businesses that we released in May of 2025. You can buy a copy from us directly by going to our website stitchcraftmarketing.com/magic where you can get it as hardcopy or on kindle edition.

Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful.  This is our 8th season of BOC and today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses. I'm super proud of this book which my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website or Amazon. Today we're talking about the topic in chapter 11 of our book, Marketing Magic for Savvy Craft Businesses: Mastering Email Newsletters for Deeper Engagement.

Welcome to Season 8, Episode 9 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com. Today we're talking about a tool that's been around since the '90s but still packs a major punch when it comes to marketing your brand: blogging.

Welcome to Season 8, Episode 7 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com . Hey there, crafty entrepreneurs — it's Leanne Pressly with Stitchcraft Marketing again. If you've ever caught yourself saying, "SEO? I think I set that up years ago," or "I'm not even sure what an algorithm is," then this episode is your cue to step up your digital game. Because today, we're discussing both topics. Now, don't worry — you don't need to be a wizard of code. But you do need to understand how search engines and algorithms work for your business — or else they might be working against it.

Welcome to another episode of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version on our website, Stitchcraft Marketing - Specialists in social media help for craft businesses - Home or Amazon.com. Today I'm diving into one of my favorite topics from the book: Generosity Marketing. We call this chapter "The Generosity Charm" because, truly, this is where the magic starts

Welcome to Season 8, Episode 6 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, http://StitchcraftMarketing.com or http://Amazon.com . What are you working toward in your business right now? Not just surviving or winging it. I mean real, tangible, measurable goals. That's what today's episode is about. 

Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version on our website, http://StitchcraftMarketing.com or http://Amazon.com. "Storytelling" gets thrown around a lot these days. But while that's important--- really important- branding is more than an engaging paragraph on your About page or slapping a fun tagline on your packaging.

Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version (and soon to be audio) on our website, Stitchcraft Marketing - Specialists in social media help for craft businesses - Home or Amazon.com.  I'm your host, Leanne Pressly- I'm the founder and CEO of Stitchcraft Marketing and we talk about all things craft marketing here on the show. Today we're asking a really fundamental question. Who is your customer, really? If you're tempted to answer with, "Oh, anyone who likes to knit," or "People who buy fabric," then stick around — because this episode is definitely for you.