Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional.
Highlights:
"The people are not stupid long term, we're all a little stupid short term from time to time."
"It's a game of replacement, not enhancement."
"The better you are at marketing, the better your product better be.”
Timestamps:
00:54 - Introduction
02:36 - Memorial Day
05:26 - AI Devices and Hype
07:17 - The Future of AI Gadgets
12:24 - Apple Vision Goggles
14:21 - Lessons Learned
16:30 - Nobody Wants More Stuff
17:32 - Rabbit Using Chat GPT
23:10 - Marketing Lessons (and Mistakes)
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: / rolandfrasier
📸 Instagram: / rolandfrasier
📱 Facebook: / rolandfrasierpage
💼 LinkedIn: / rolandfrasier
Subscribe to Roland Frasier 👉 / @rolandfrasierepic
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!
Mais episódios de "Business Lunch"
Não percas um episódio de “Business Lunch” e subscrevê-lo na aplicação GetPodcast.