Build Your Thing – The Podcast For Content Creators

How To Find $1M Ideas With Billion-Dollar Copywriter David Deutsch AI can write faster than you. It can mimic your voice. It can spit out 100 headlines before you've finished your coffee. But there's one problem: AI is an averaging machine. And when everyone has access to the same machine, good writing becomes cheap. Good ideas become insanely valuable. That's what I wanted to unpack with legendary copywriter David Deutsch. David believes ideas are becoming the real currency of the AI age. The words themselves matter less when anyone can generate them in seconds. What separates great content, products, advertisements, and promotions is the idea underneath them. So I asked him the million-dollar question: How do you consistently come up with ideas that make people stop, pay attention, and eventually BUY? And David didn't give me the usual "be creative" garbage. He broke down how professional idea people actually think. Inside this conversation, you'll discover: Why your first idea is usually the one you should throw away The "100 ideas" approach David uses to dig past the obvious A simple question that can instantly produce more unusual ideas: "What would the opposite look like?" Why research often produces better ideas than brainstorming How legendary copywriters found their biggest advertising concepts Why AI usually produces average ideas... and how David still uses it The difference between letting AI think for you and using it as a thinking partner How David uses AI as a devil's advocate before publishing something The "premortem" technique for figuring out why an idea might fail BEFORE you launch it Why struggling with a problem yourself can make you dramatically better at solving it How to train your brain to start spotting content ideas everywhere David's unusual way of using AI-generated ideas that are completely wrong... but still incredibly useful One of my favorite ideas from the conversation: Don't ask AI to do the thinking you're uniquely qualified to do. Let it handle the parts where your judgment doesn't add much value. Then bring your brain back in where taste, experience, curiosity, and discernment actually matter. Because the future probably doesn't belong to whoever can generate the most content. It belongs to the people who can generate ideas worth amplifying. If you create content, write emails, sell digital products, or make a living from your expertise, this episode will change the way you think about ideas. Listen to the full conversation with David Deutsch. David's work and free resources: speakingofwriting.com.

My guest today is Chris Stanley. Chris is a mini book coach, 26x author, and 16x Amazon best-seller. He Runs a $800k a year simple online business from his sailboat or skoolie bus full time with his wife and 3 kids ✍️ SHOWNOTES: Chris Stanley's website: http://www.minibookpublishing.com/ Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2024-10-27 🤩 ENJOYED THIS EPISODE? ⚡ Leave a 5-star review here: https://mattgiaro.com/itunes ⚡ SUBSCRIBE so that you don't miss the next one! Thank You!

This is an interview with Derek Hughes who started writing online part-time and is making $2,500 a month. ✍️ SHOWNOTES: Derek's free 5-day email course: https://www.derekhughes.biz Derek's Substack: https://derekhughes.substack.com Derek's templates & writing tools: https://derekhughes.thrivecart.com/resourcebank/ Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2024-10-09 🤩 DID YOU ENJOY THIS EPISODE? ⚡ Leave a 5-star review here: https://mattgiaro.com/itunes ⚡ SUBSCRIBE so that you don't miss the next one! Thank You!

This is an interview with viral Medium writer Scott Stockdale. ✍️ SHOWNOTES: Guest’s Website: https://www.scottstockdale.co.uk/ Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2024-09-08 Links mentioned: https://medium.com/hello-love/i-met-a-medium-writer-after-11-months-of-dating-her-b9a4dd4c9ed2 https://www.scottstockdale.co.uk/blog/you-likely-have-1000-on-your-google-drive-if-not-more https://medium.com/swlh/youre-wasting-your-time-trying-to-build-an-audience-a5efe17ddd5c https://medium.com/swlh/reddits-had-a-facelift-and-its-now-a-goldmine-for-writers-48af037c9bc9 https://medium.com/swlh/how-pieter-levels-makes-at-least-210k-a-month-from-his-laptop-with-zero-employees-47d8046f43cd 🤩 ENJOYED THIS EPISODE? ⚡ Leave a 5-star review here: https://mattgiaro.com/itunes ⚡ SUBSCRIBE so that you don't miss the next one! Thank You!

✍️ SHOWNOTES: Andrew Gould on X: https://x.com/AndrewWriteCopy Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2024-07-27 🤩 ENJOYED THIS EPISODE? ⚡ Leave a 5-star review here: https://mattgiaro.com/itunes ⚡ SUBSCRIBE so that you don't miss the next one! Thank You!

This is an interview with John Bejakovic. John writes a daily email newsletter about influence, persuasion, and marketing that's read by a lot of big-name business owners and marketers. He's also the author of the book 10 Commandments of A-List Copywriters. You've probably already heard that the more emails you send… the more money you’ll make. But here’s the question: How do you write daily emails that make money… without annoying your audience and sounding like a used car salesman? This is where John comes into play... ✍️ SHOWNOTES: John's newsletter & website: https://bejakovic.com John's book: https://www.amazon.com/dp/B08JZGM43S Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2024-07-20 🤩 ENJOY THIS EPISODE? ⚡ Leave a 5-star review here: https://mattgiaro.com/itunes ⚡ SUBSCRIBE so that you don't miss the next one! Thank You!

This is an interview with Parker Worth about how to use storytelling to create content. Parker went from getting arrested 3 times before 18 to building a wildly successful online business using the power of stories and social media.   ✍️ SHOWNOTES: - Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2024-03-24 - Parker on X (Twitter): https://twitter.com/worth_parker - Parker on LinkedIn: https://www.linkedin.com/in/parker-worth-120380270/ - Parker's email list (get a free course): https://parkerworth.com?ref=mattgiaro    🤩 ENJOYED THIS EPISODE?   ⚡ Leave a 5-star review here: https://mattgiaro.com/itunes ⚡ SUBSCRIBE so that you don't miss the next one!   Thank You!

What is Web3, and why should creators care about it? This is exactly what I'll be discussing in this episode with Allen Taylor. ✍️ SHOWNOTES: Allen's book: https://www.amazon.com/Web3-Social-Creators-Changing-World/dp/B0BW3BJYRQ Allen on Paragraph: https://paragraph.xyz/@tayloredcontent Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2023-11-07 🤩 ENJOYED THIS EPISODE? ⚡ Leave a 5-star review here: https://mattgiaro.com/itunes ⚡ SUBSCRIBE so that you don't miss the next one! Thank You!

Monetizing your expertise online comes down to a simple few elements. One of them is building an audience. Because nobody can buy from you if they don't know you exist. Audience building is one of the most fundamental skills you could develop that will serve you for a lifetime. And in this episode, we're pulling back the curtain on how to actually achieve that. My guest today is Mike Dillard. Mike is one of the most respected online marketers and has built several multimillion-dollar audiences over the past 15 years by using a simple yet effective strategy. Let's get started. ✍️ SHOWNOTES: Mike's Website: https://mikedillard.com Mike Dillard's To Victory Group: https://www.tovictory.com/ Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2023-10-31 🤩 ENJOYED THIS EPISODE? ⚡ Leave a 5-star review here: https://mattgiaro.com/itunes ⚡ SUBSCRIBE so that you don't miss the next one! Thank You!

Would you like to know what it takes to become a well-respected thought leader in your industry? If the answer is yes, then you'll love today's episode. My guest today is Jim Rickards. Jim is a lawyer and investment banker turned economist, thought leader, and author. He has over 35 years of experience working in capital markets on Wall Street and was a former advisor to the Pentagon, the CIA, and the White House. Jim has written 7 books, and each one of them topped the New York Time Bestseller list. In this episode, you'll discover: - Jim's secrets for being so prolific - How Jim sparks fresh ideas and new insights - How the global supply chain will affect the digital economy - Jim's horrific take on ChatGPT (and Artificial Intelligence in general) ✍️ SHOWNOTES: Jim's Book 'Sold Out': https://www.amazon.com/dp/B0B2BGXP8V/ Matt Giaro's daily emails: https://mattgiaro.com/private-emails?source=podcast-2023-04-11 🤩 ENJOYED THIS EPISODE? ⚡ Leave a 5-star review here: https://mattgiaro.com/itunes ⚡ SUBSCRIBE so that you don't miss the next one! Thank You!