How to Build a Sustainable Product Brand from Waste, with Ellie from Talou
Would you love to make your products more sustainable, but have no idea where to start? Or perhaps you’ve assumed that building a circular business is something only big brands with big budgets can do?In this episode, I’m joined by Ellie, founder of Talou, a knitwear brand making beautifully designed knitwear for families, with an emphasis on circularity. Ellie’s background is in fashion retail and buying, and she shares how she’s used that experience to create heirloom pieces made entirely from waste, from limited edition dead stock yarns to her first closed loop collection, created in collaboration with Mary’s Living and Giving for Save the Children.One of the things I found particularly interesting about this conversation is that Ellie didn’t start with a product idea at all. She started by thinking about what would happen to her products at the end of their life, and worked backwards from there. That’s how she landed on wool; it’s biodegradable, it’s recyclable, and it lends itself naturally to a circular supply chain.If you’ve been wondering how to build a sustainable product brand, but feel overwhelmed by the idea of doing everything at once, I think you’ll find this conversation really encouraging. Ellie’s advice is to pick one thing, do it really well, and build from there.Whether you’re still forming your product idea or you’ve been selling for a while and want to make your business more sustainable over time, this episode is a great place to start.Find Ellie and Talou:Website: www.wearetalou.comInstagram: @wearetalou (do take a look at the footage from the recycling mill; it’s fascinating)Wholesale on Faire: faire.com/direct/talouWant some support with Amazon?Join me for Amazon Seller Support & Connect, my free monthly online session held during the first week of every month. Bring your Amazon questions, get practical advice and connect with other product-based business owners.Find out more and book your place on the next call here: https://calendly.com/vickiweinberg/new-meetingFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Want some free Amazon support?Join me for Amazon Seller Support & Connect, my free monthly online session held during the first week of every month. Bring your Amazon questions, get practical advice and connect with other product-based business owners.
Find out more and book your place on the next call here: https://calendly.com/vickiweinberg/new-meeting
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