Better Done Than Perfect podcast

Better Done Than Perfect

Userlist

Join us to hear real-life stories from fellow SaaS founders and product people. In the first season we talk about user onboarding: the challenges, the successes, and the ultimate advice.

28 Episódios

  • Better Done Than Perfect podcast

    Business Automation with Jimmy Rose

    36:43

    What tasks are worth automating in our businesses? What tools shall we use? In this episode, we talk to Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more.Visit our website for the detailed episode recap with key learnings.Content Snare — Jimmy’s SaaS productZapier, Integromat, IFTTT — popular automation toolsCalendly, SavvyCal — scheduling toolsSuperhuman — a Gmail clientFront, Intercom — shared inbox toolsElgato Stream Deck — a tool for streamingTouch Portal — the Android app for controlsZapier Lead Score — an integration for scoring leadsZapier Email Parser — a built-in email parserZapier vs. Integromat YouTube videoTypeform — a popular form builderDropbox, Google Drive — popular cloud storage optionsClickUp, Monday.com — project management systemsNotion, Dropbox Paper — other collaboration toolsjimmyrose.me — Jimmy’s website on automationFollow Jimmy on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
  • Better Done Than Perfect podcast

    Email Automation & Customer Experience with Jordan Skole

    42:00

    How can we approach customer experience holistically to enable effective email marketing? In this episode, we talk to Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more.Visit our website for the detailed episode recap with key learnings.Autobooks — Jordan’s current place of workMastering Email Software with Brennan DunnUI Breakfast Podcast. Episode 105: Website Personalization with Brennan DunnCI/CD — continuous integration and continuous deliveryCustomer ExperienceVal Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooksJoanna Wiebe — founder of CopyhackersJTBD FrameworkMiro, Mural — popular visualization toolsBob Moesta — an authority in the field of JTBDDemand-Side Sales — a book by Bob MoestaHero’s Journey MonomythThe Hero’s Journey — a book by Joseph CampbellFollow Jordan on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
  • Better Done Than Perfect podcast

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  • Better Done Than Perfect podcast

    Email Automation Data & Integrations with Colin Nederkoorn

    37:45

    How can we make the integration process smooth for different email automation platforms? In this episode, we talk to Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.Visit our website for the detailed episode recap with key learnings.Customer.io — Colin’s company, a customer engagement platformMixpanel, Kissmetrics — popular product analytics toolsKlaviyo — an email automation platform for ShopifySegment — a customer data platformRudderStack — a data integration tool competing with SegmentSegment’s Data Collection Best Practices — a resource for developing your data tracking planFollow Colin on TwitterColin’s personal websiteThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
  • Better Done Than Perfect podcast

    Segments & Lead Scoring with Jason Resnick

    37:11

    What are the best ways to segment our marketing lists and nurture subscribers  toward conversion? In this episode, we talk to Jason Resnick, email automation and marketing consultant. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.Visit our website for the detailed episode recap with key learnings.NurtureKit — Jason’s consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar softwareFollow Jason on TwitterSubscribe to Jason’s NurtureKit channel on YouTubeThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
  • Better Done Than Perfect podcast

    Email Automation for Membership-Focused Companies with Blair Wadman

    40:33

    How should membership-focused companies think about marketing automation? In this episode, we talk to Blair Wadman, an email automation consultant specializing in membership-focused companies. You'll learn about the similarities and differences of these companies compared to the traditional SaaS model, the tools used to run these businesses, tips for email marketing, and more.Visit our website for the detailed episode recap with key learnings.Blair’s consulting websiteBrennan Dunn — founder of Double Your Freelancing, co-founder of RightMessageZapier — an integration platformMemberstack, MemberVault — popular membership systemsCircle, Tribe — popular community platformsMemberWise — an online community resourceUserlist — an email automation tool for SaaSPardot — a high-end email automation toolFizzle — a popular content siteMastering Email Software with Brennan DunnFollow Blair on TwitterAutomate Your Membership — Blair’s special newsletterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
  • Better Done Than Perfect podcast

    Cold Outreach Essentials with Andy Cabasso

    39:42

    What pitfalls should we avoid in cold email outreach? In this episode, we talk to Andy Cabasso, co-founder of Postaga. You'll learn technical setup tips, ways to stand out, the best practices for follow-up sequences, and more.Visit our website for the detailed episode recap with key learnings.Postaga — Andy's automated email outreach productProduct Hunt — a discovery site for new tech productsJohn Buchan's "Charm Offensive" — a cold email outreach approachEpisode 507 | Making Cold Email Work in B2B SaaSFollow Andy on Twitter, Facebook, and LinkedInUse promocode BDTP50  to get 50% off the first 3 months of PostagaThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
  • Better Done Than Perfect podcast

    Mastering Email Software with Brennan Dunn

    51:32

    What should we think about when selecting an email automation platform? In this episode, we speak with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. You'll learn the advantages of using custom fields over tags for segmentation, methods for email personalization, tips for providing value to subscribers, and more.Visit our website for the detailed episode recap with key learnings.RightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan's previous solo ventureDrip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providersLiquid — a templating language built by ShopifyBidsketch, SignWell (formerly Docsketch) — products by Ruben GamezHelp Scout, HubSpot, RightMessage — companies that do good email marketingFollow Brennan on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
  • Better Done Than Perfect podcast

    Marketing Experiments with Martin “Gonto” Gontovnikas

    38:11

    How can we use data and experimentation to improve marketing for our SaaS? In this episode, we speak with Martin "Gonto" Gontovnikas, co-founder and growth advisor at Hypergrowth Partners. We discuss how to run marketing experiments, learn faster and unlock growth growth. You'll hear practical tips such as figuring out what to test, at what cadence, and much more.Visit our website for the detailed episode recap with key learnings.Hypergrowth Partners — a “sweat equity advisor” co-founded by GontoAuth0 — Gonto’s previous place of work, acquired by OktaGong, Chorus — call recording softwareFollow Gonto on TwitterGonto’s blogFollow Hypergrowth Partners on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.
  • Better Done Than Perfect podcast

    Cancellation Experiences with Baird Hall

    27:53

    How do we lower churn? In this episode, we talk to Baird Hall, co-founder of Churnkey. We discuss the experiences that led Baird and his co-founders to start Churnkey and how to best think about churn in your business. You'll learn how to collect feedback from customers as they churn, the options you have to minimize  your churn rate, the mistakes that Baird sees others making, and more.Visit our website for the detailed episode recap with key learnings.Churnkey — Baird's productWavve, Zubtitle — Baird's previous productsNetflix, Disney — B2B companies that are great at preventing churnGrowth Ceiling — how much your SaaS business can grow given the current customer dynamicsFollow Baird on TwitterUse promocode BDTPKEY to get your first 30 days free at ChurnkeyThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.
  • Better Done Than Perfect podcast

    27 Years of Product with Scott Tyburski

    31:26

    How does a product stand the test of time? In this episode, we speak with Scott Tyburski, co-founder of MenuPro and iMenuPro. We discuss the product transition of desktop-based MenuPro to the SaaS, web-based iMenuPro. You'll learn how Scott positions their product differently than competitors, how he approaches customer support, the lessons learned from nearly 30 years in the business, and more.Visit our website for the detailed episode recap with key learnings.iMenuPro — Scott's web-based productCanva — a popular design toolArt of the Menu — a popular collection of menu designsDoes Advertising Actually Work? — an episode of FreakonomicsThe Start-Up of You — Reid Hoffman's book where he covers the idea of "permanent beta"Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

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