Analytics Friday

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. AI search is changing how shoppers find products, and many brands are still optimising for the wrong moment. Lucas, co-founder of Optiversal, joins Jorge Cunha to explain how retailers can close the gap between what consumers search for and how brands describe their products. They discuss whether brands should try to game chatbot rankings, how agentic commerce could reshape shopping, and what happens to retail media when customers buy through AI assistants. Lucas explains why helpful content, not short-term tricks, is key to lasting visibility, and how retailers can use product data and consumer search behaviour to find opportunities and build relevant landing pages at scale.In this episode, you’ll hear:Why shoppers are using longer, more specific searchesHow AI can help retailers create useful content at scaleWhere agentic commerce may help—and where people still enjoy shoppingHow retail media could adapt as consumer behaviour changesHow Optiversal identifies search gaps and helps retailers stack small winsA conversation for e-commerce leaders, retail marketers, and content teams preparing for the next shift in product discovery.You can find Lucas Tieleman, the Co-Founder of Optiversal, on LinkedIn at https://www.linkedin.com/in/lucastieleman/Important Note:The participants are responsible for the opinions they express; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. In this episode, Dmitri reveals the hidden social force driving up revenue in businesses, and most brands are completely blind to it. If you think customers act independently, this conversation may change how you see marketing, analytics, and growth. Jorge Cunha sits down with Dmitri Williams, professor at the University of Southern California and founder of Social Value Inc., to unpack a framework for measuring how people influence one another through real-world behaviour. Instead of treating customers as isolated buyers, Dmitri shows why the story often lies in the relationships between them.About our guest:Dmitri Williams is a professor at the University of Southern California and founder of Social Value Inc., where he focuses on consumer behaviour, marketing analytics, and measuring social influence.Connect with Dimitri William on LinkedIn https://www.linkedin.com/in/dmitri-williams-75b0911/Sponsored by ⁠idira®.chat:⁠ talk to your marketing data for insights.Important Note:The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. Jorge Cunha and Julien Coquet talk about the changing role of analytics in the age of AI, with a strong focus on where LLMs help, where they fail, and why domain knowledge still matters. Julien shares his perspective from 26 years in digital analytics, agencies, and technical implementation work, while Jorge explores how AI may reshape junior and senior roles in analytics teams. We discuss how AI can accelerate small tasks and surface gaps, but still struggles with context, causation, and large-scale project choreography. The conversation also touches on career longevity, curiosity, books, and why strong analytics work still depends on asking better business questions.You’ll hear Julien unpack:why AI is powerful but not intelligent in the way people assumehow LLMs break down on nuanced, company-specific, or “tribal” knowledgethe difference between using AI as a shortcut and using it as an assistantwhy senior analysts ask better questions than junior analystshow prompt convenience can make teams lazy instead of fasterwhy AI still struggles with large-scale analytics projects, dependencies, and changing requirementsJulien also shares his perspective on the future of analytics roles, the risk of losing junior pipelines, and why the best practitioners will be the ones who keep questioning outputs instead of trusting them blindly. Along the way, he recommends foundational analytics books, revisits the importance of curiosity, and explains why staying sharp is part of staying relevant.Connect to Julien Coquet on LinkedIn https://www.linkedin.com/in/juliencoquet/Sponsored by idira®.chat: talk to your marketing data for insights.Important Note:The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.Discover why human insight remains vital as AI takes over operational tasks, and how brands can leverage behavioural science principles to build deeper, long-term relationships. Si and Jorge Cunha break down concrete tactics, from reducing cognitive load with AI tools to fostering genuine loyalty in an overloaded digital landscape. They explore how strategy must guide AI deployment, ensuring technologies serve the human experience rather than replace it.You’ll hear:- The balance between AI-driven efficiency and human touch in marketing- The role of behavioural science in enhancing customer experience- How AI tools can act as "executive assistants" to reduce cognitive load for marketers- The risk of losing creativity and long-term vision by overly focusing on operational automation- The importance of strategy in deploying AI effectively at both short-term and long-term levels- Insights from Simon Elliott’s book, Customer Experience Thinking, on designing better customer interactions- Future trends in customer loyalty, operational efficiency, and personalisation through AI- The significance of long-term value and loyalty over immediate transactional gains- Ethical and human-centric considerations in an increasingly digital ecosystemConnect with SI Elliot: Follow on https://www.linkedin.com/in/si-elliott/Important Note:The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠ ⁠#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA #marketingstrategy #cx

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.In this episode of Podcast Analytics Friday, Jorge Cunha speaks with Jeff Sauer, co-founder and CEO of Measure U, about how AI is changing measurement, analytics, and marketing. Jeff argues that AI can make experienced professionals more efficient, but it also amplifies bad data and weak strategy if used without context and domain knowledge. The conversation explores the tension between generalists and specialists, the future of open-source versus closed AI models, and how model choice should match the task and budget rather than always defaulting to the newest option. Jeff also shares how he uses MCP servers, APIs, and multiple AI models to build faster marketing workflows while maintaining checks and balances. The episode closes with Jeff’s recommendation of The Martian, which he connects to the resilience needed to navigate both business and the AI era.Topic breakdown:-Deep domain expertise remains a cornerstone in an AI-driven world-AI amplifies the importance of data quality over complexity-The rise of generalists empowered by AI shifts the competitive landscape-The value of specialised expertise remains essential but at a different price point-Open source AI models may dominate due to flexibility and sovereignty concerns-The economics of AI usage mirror the shift from hardware costs to energy and compute footprint-AI-driven process automation democratises small business innovationConnect with Jeff Sauer: Follow on https://www.linkedin.com/in/jeffsauer/Important Note:The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.This episode explores why human-centred innovation is essential amid the rush to adopt AI, showing how businesses can leverage technology without sacrificing authenticity, trust, or long-term growth. Piper Martz shares practical insights on building smarter AI systems, avoiding common implementation mistakes, and retraining teams to turn cost-cutting into strategic advantage, with examples that make the balance between automation and human connection feel both urgent and achievable.Topic breakdown:- Human-first marketing vs. customer-first marketing- AI adoption challenges inside organisations- Why most chatbots and AI systems still fall short- The importance of human-in-the-loop customer service- Using AI to create more personalised experiences- Setting higher standards for AI quality- Why short-term automation can hurt long-term brand value- Ethical considerations in AI implementation- Retraining and reskilling employees affected by AIIKEA as an example of turning layoffs into opportunityBuilding a future-proof, human-centred AI strategyBook recommendation: The Art of Gathering by Priya ParkerConnect with Piper Martz: Follow on https://www.linkedin.com/in/pipermartz/Important Note:The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.In this episode, Corey explains how marketers can measure brand creativity and link it directly to financial results.For marketers, proving the value of a creative campaign can be difficult. This episode offers a clear guide on how to move away from basic metrics (like brand recall) and start using numbers that show true business growth.Key Takeaways:The Shift in the Industry: Major events like Cannes Lions are changing. The focus is no longer just on celebrating creativity; it is now about how creativity drives business relevance and revenue.The Problem with Old Metrics: Traditional metrics, such as asking whether someone remembers a brand, are no longer enough. Marketers need to "financialise" their outcomes, meaning they must connect creative work directly to sales or financial growth.Creative Multipliers: Corey introduces new frameworks for measuring the additional financial value that good creativity brings to a business.The Power of AI: Artificial Intelligence is changing how we create content, measure its success, and price communication outcomes.Advice for Small Brands: You do not need a massive budget to do this. Small brands can still use outcome-based measurement by focusing on clear, actionable data and rewarding creative teams based on actual return on investment (ROI). Resources & LinksCorey’s Methodology: https://www.creativecpm.com/ Learn more about measuring brand creativity and financial outcomes.Connect with Corey: Follow his insights on https://www.linkedin.com/in/corey-mitchell-a654223/Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.Turn AI into a strategic partner, not a costly experiment.In this episode of Analytics Friday, we sit down with Marco Giordano, a data expert who blends traditional web analytics with cutting-edge language models. Marco explains why so many companies overspend on AI without seeing clear ROI, and shows a smarter, more strategic way to use it.AI can do more than automate tasks. Used well, it improves decision-making and helps you build authority in your niche. Marco explains why content still matters most, especially in B2B, and how language models can speed up research, generate fresh angles, and build trust with your audience.We cover the essentials:The foundations of strong analytics in an AI-driven world: focus on quality, not on chasing every new toolHow to use LLMs for content creation, research, and strategic thinking, without falling for overhyped promisesWhy combining rule-based logic with AI gives you efficient, cost-effective automationWhy data quality, integrity, and ethics matter more as data sovereignty becomes a priorityHow roles in web analytics are changing, with more focus on specialisation, engineering skills, and strategic decisionsMarco's expertise in SEO, BigQuery, and AI innovation offers a rare, practical view on staying competitive and ethical in a fast-changing digital world.This episode is for CEOs, CMOs, and marketing leaders who want to use AI wisely: save money, build trust, and get real results.If you want AI to be a strategic partner, not just an expense, this is your episode. Learn how to ask the right questions, challenge conventional thinking, and position yourself as an authority in your space.Insightful, practical, and forward-thinking. Press play and start transforming how you use data and AI.You can connect with Marco Giordano on LinkedIn ⁠⁠⁠https://www.linkedin.com/in/marco-giordano96/⁠⁠ Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠⁠ #analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

In this episode, Jorge Cunha hosts Steen Rasmussen, a renowned analytics leader. They discuss the evolving landscape of analytics, emphasising the importance of aligning data with business objectives rather than focusing solely on technical metrics such as click-through rates. Steen highlights the challenges organisations face with data quality and the need for a cultural shift to integrate analytics into decision-making processes better. They explore the impact of tools like Google Analytics 4 and the significance of real-time intent signals in shaping business strategies. The conversation underscores the necessity for proactive data-driven business development and the role of analytics in understanding market dynamics. Steen also shares insights on the future of analytics, including the need to track non-human agents and the importance of data governance.💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.You can connect with Steen Rasmussen on LinkedIn https://www.linkedin.com/in/steenrasmussen/Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jorgecunha⁠⁠⁠⁠⁠#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA

In this episode, Lena, a seasoned data analytics expert, discusses the transformative impact of AI on analytics, emphasising the need for human judgment to interpret insights and make strategic decisions. While AI democratizes data analysis, it cannot replace the expertise and context that humans provide. The conversation highlights the importance of balancing automation with human input to avoid blind spots and ensure ethical AI deployment, ultimately stressing that human intuition remains crucial in navigating the complexities of modern business.You can connect with Lena Redko on LinkedIn at https://www.linkedin.com/in/lena-redko-a054151/💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode.Important Note: The opinions expressed by the participants are their own responsibility; each participant speaks on their own behalf. The founder of the Analytics Friday Podcast is Jorge Cunha; you can get in touch via LinkedIn at: ⁠⁠⁠⁠https://linkedin.com/in/jorgecunha⁠⁠⁠⁠#analyticsfriday⁠ ⁠#management⁠ ⁠#marketingdigital⁠ ⁠#marketingb2b⁠ ⁠#marketingonline⁠ ⁠#crm⁠ ⁠#online⁠ ⁠#podcast⁠ ⁠#ecommerce⁠ ⁠#digitaltransformation⁠ ⁠#influencermarketing⁠ #web3 #VR #IA