The Science Behind Why Quitting Alcohol Is So Hard: University of Cambridge’s Prof. David Belin (Part I)

In this episode, host Terry Patterson explores why quitting alcohol can feel so challenging, diving into the neuroscience of “negativity bias.” This built-in tendency to focus on the negative, Terry explains, was once key to human survival but now often hinders efforts to change drinking habits. She discusses how our brains amplify fears around social rejection and self-doubt, making it seem difficult or even threatening to choose an alcohol-free lifestyle. Terry shares practical, science-backed techniques to counter this negativity bias, helping listeners reframe their thoughts and build confidence. From gratitude practices to visualization exercises, she outlines steps to shift focus from fears of missing out to the benefits of an Alcohol Free Lifestyle. This episode provides a roadmap for anyone looking to reclaim their mindset, strengthen resilience, and make lasting change.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

High-achievers don't wait until January to take action; why should you? Join us as we dive into the viral and healthy TikTok trend, popularized by Chloe Van Berkel, that’s redefining self-care, The Winter Arc. In this episode, we explore why October is the perfect time to hit reset, stop drinking, and revitalize your life. Learn how taking a break from alcohol for just 3 months can transform your life before the countdown to 2025 even begins.    Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule  

Victoria English explores the emotional conflict many face during the holidays as alcohol ads create unrealistic expectations of joy. She shares insights on overcoming cognitive dissonance, embracing self-awareness, and redefining holiday traditions to align with personal values. Whether you’re considering a more mindful or alcohol-free holiday, this episode offers practical advice and encourages listeners to reclaim the season authentically.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

In this episode, Victoria English speaks with her own breast cancer surgeon, Dr. Stephanie Miller, about the link between alcohol and breast cancer. Together, they explore how lifestyle choices impact health, emphasizing the importance of screening, self-advocacy, and understanding modifiable risks. Dr. Miller shares insights on alcohol’s role in cancer risk, the benefits of non-alcoholic alternatives, and the empowerment that comes from making informed, compassionate choices.  Tune in for an inspiring conversation that encourages taking charge of your health.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule  

In this episode, Victoria English dives deep into the transformative power of mindset in overcoming alcohol dependency. She reveals how the biggest obstacle on the journey to sobriety is often ourselves, and shares practical mindset shifts that can help break free from the grip of alcohol. Drawing on her own experiences and insights from Project 90, Victoria offers a fresh perspective on the mental barriers that keep us stuck and how to challenge long-held beliefs.    Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule  

In this conversation, Victoria English delves into the pervasive influence of alcohol advertising during the holiday season. She discusses how the alcohol industry strategically markets its products to create associations between alcohol and holiday cheer, leading to cognitive dissonance for individuals who struggle with their drinking habits. The conversation highlights the emotional toll of alcohol consumption during the holidays, the societal pressures to conform, and the importance of self-awareness in combating these influences. Victoria invites listeners to engage in an exercise to identify misleading marketing messages and encourages them to take proactive steps towards an alcohol-free lifestyle.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule  

Coach Victoria English shares her personal journey with alcohol obsession, detailing the psychological and physical impacts of alcohol on her life. She discusses the science behind addiction, the changes in brain chemistry, and the importance of self-compassion in recovery. If you believe that you will never truly be free from the influence of alcohol, this episode will inspire hope.    Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule  

There's more to that glass of wine or beer than meets the eye. In this episode, we unveil the dark side of drinking that often goes unnoticed. Learn about the hidden consequences that could be impacting your health, relationships, and happiness.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

In this episode, John O’Connor delves into how executive coaching empowers leaders to shift from internal conflict to clarity. Discover the mindset changes that enable executives to break through mental barriers, resolve inner tension, and lead with purpose. Learn how transformational coaching creates sustainable growth by aligning personal values with professional goals. Whether you're navigating self-doubt, burnout, or decision-making challenges, this conversation offers actionable insights to help you unlock your full leadership potential. Tune in to explore real-world strategies for shifting your inner dialogue and fostering a high-performance mindset.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

Meet Ray Kinjo, the 42-year-old financial planner in Orange County, CA, who faced down tongue cancer and emerged victorious - not just over the disease, but over alcohol too. Diagnosed in 2021, Ray took the fight to cancer with the same determination that kept him sober for nearly two years. Fresh off a 2023 surgery and now cancer-free in 2024, Ray’s story is one of grit, resilience, and transformation. Tune in to hear how ditching alcohol sparked his journey to soaring new heights—literally—by getting his pilot’s license and writing his first book. This is a tale of survival, strength, and unshakeable spirit you won’t want to miss.   Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast ★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90 ★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule