High Performance Cult - with Joseph Potak - EP 402

Candice Bar, the celebrated public relations maven, joins the 365 Driven Podcast to share her fascinating journey from the vibrant networking scenes of Beverly Hills to her impactful global PR ventures. She sheds light on how introversion in successful founders often necessitates her unique brand of networking expertise, helping them to effectively craft their personal brands. Candice and Tony explore the significance of nurturing high-energy, meaningful connections. From the exclusive realms of country clubs to the enriching opportunities in first-class travel, this conversation underscores the power of surrounding oneself with like-minded, aspirational individuals. Candice and Tony share personal stories that highlight the transformative potential of these environments, where quality conversations can propel one's personal and professional aspirations forward. They also examine the art of "pricing oneself out" of unfulfilling social circles to focus on enriching interactions. This exploration doesn't shy away from the more challenging aspects of relationships, as Tony and Candice candidly address the necessity of identifying and distancing oneself from toxic influences. The journey of personal growth often involves making tough choices about who to keep close and who to let go. They reflect on the importance of maintaining personal boundaries and safeguarding one's energy, stressing that authenticity and genuine support are paramount. As Candice and Tony dissect the nuances of networking and personal development, they champion the idea of pursuing true experiences before claiming expertise and caution against the allure of embellished narratives in the world of entrepreneurship and coaching. Key highlights: Building Brands and Networking Success Dressing for Success and Networking Etiquette Elevating Conversations and Energy Levels Identifying and Removing Toxic Relationships Recognizing Toxicity in Relationships Navigating Success and Networking Relationships Connect with Candice Bar: Instagram: @luxelife_cb Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

Unlock the keys to fearlessly navigating your personal and professional life as this episode explores the boundless potential within your internal toolbox with Lori McNeil. Lori McNeil is a 20-year International Educator & Business Coach who gets results. She helps entrepreneurs worldwide reach higher levels of success in life and in business than they ever thought possible, while building a true legacy. How can you leverage your unique skills to redefine competition and lead with integrity? Lori reveals her incredible journey from education to business coaching, underscoring how anyone can pursue leadership and legacy by focusing on personal growth and utilizing available resources. Forget about titles and positions—true leadership comes from within. As AI continues to integrate into the speaking, coaching, and authoring industries, maintaining integrity becomes a crucial conversation. Lori and Tony dive into the complexities of authenticity in a world where AI tools like ChatGPT are prevalent. Are we losing our voice amidst AI-generated content? By sharing insights and experiences, Lori and Tony highlight the importance of recognizing AI's influence and maintaining ethical standards. They also discuss how understanding business decisions and developing technical skills can be the difference between success and costly mistakes, especially for those eyeing a career transition. Fear often masquerades as a limitation, but what if it's just a lack of belief in your own capabilities? This episode tackles the impact of fear and the mindset shifts required for successful career transitions, particularly into entrepreneurship. Through personal anecdotes, Tony and Lori explore the power of discipline, realistic expectations, and mastering marketing and sales skills to build a thriving venture. Key highlights: Legacy, Leadership, and Internal Toolbox Maintaining Integrity Amid AI Integration Avoiding Mistakes in Business Development Overcoming Fear and Making Decisions Unleashing Your Unique Legacy Vision Navigating Career Transitions With Realistic Expectations Transitioning to Entrepreneurship Business Coaching and Growth Opportunities Connect with Lori McNeil: Website: lorimcneil.com Instagram: @coachlorimcneil Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

In this episode of the 365 Driven podcast, I'm interviewed as a guest on the High Performance Cult podcast, hosted by Joseph Potak; a good friend of over 20 years. Joseph was one of the original staff members of my company LS1Tech, and is a highly regarded expert in the performance automotive industry. For more information about the HP Cult podcast, visit HPCult.com

Marketing maestro Rob Ansbach joins us to share his wealth of experience and unique humoristic take on the world of marketing, drawing from his impressive portfolio of over 55 books. With a sharp wit and a penchant for sarcasm, Rob brings a fresh perspective to personal storytelling, LinkedIn etiquette, and the art of engaging audiences. Discover how Rob’s humorous book, "LinkedIn Without the Cringe," cleverly critiques the flood of pitches in our inboxes, and learn why embracing one's quirks can build a formidable legacy in both marketing and life. In a candid conversation, Rob and Tony explore the intricacies of LinkedIn, comparing it to platforms like Facebook and reflecting on the flood of pitches that populate our inboxes. Rob's unique insights into social media etiquette and the behavior of online personalities reveal how to create value while maintaining professionalism. Rob touches on the power of humor and authenticity in crafting compelling stories that resonate with audiences. Through anecdotes, Rob illustrates how embracing one's unique qualities and staying true to personal beliefs can lead to success and deeper connections in both marketing and entrepreneurship. This discussion also covers the ever-changing landscape of modern marketing, where cultural shifts and influencers play a pivotal role in shaping public opinion. Rob shares his passion for building authority and legacy, emphasizing the importance of differentiation and knowledge transfer in business. Rob and Tony talk about the potential of AI in creating comedic content and the enduring appeal of physical books. Tune in as they navigate the world of podcast entrepreneurship, marketing strategies, and the art of crafting stories that leave a lasting impact. Key highlights: The Power of Storytelling and Sarcasm Navigating Marketing Challenges in Cultural Shifts Social Media Etiquette Legacy Building and Marketing Strategies Crafting Compelling Stories for Impact Embracing Uniqueness in Marketing Podcast Entrepreneurship and Marketing Connect with Rob Anspach: Website: anspachmedia.com Instagram: @robanspach Get Rob’s books: getrobsbooks.com Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

Consistency, not motivation, is the powerful catalyst for success across all areas of life. Imagine achieving long-term success in wealth, health, mindset, and relationships by building steady habits. In this solo episode, Tony celebrates 400 episodes and reveals how small, consistent actions can trump the quest for perfection and lead to enduring results. Throughout the episode, Tony guides you on how to align your daily actions with the motivational ideals you publicly uphold. He emphasizes how accountability, through social platforms or community groups, can play a pivotal role in reinforcing your consistency journey. The power of sustainable habits and authentic engagement takes center stage. This episode stresses the importance of staying real and connected with your audience, valuing genuine interaction over superficial metrics. You are invited to embark on a 30-day challenge to solidify your consistent progress, be it through learning a new skill or enhancing your fitness journey. Tune in to explore how embracing consistency can unlock unprecedented levels of personal and professional growth. Key highlights: The Power of Consistency  Identifying Your Purpose or “Why”  Build Winning Habits  Overcoming Obstacles to Consistency Accountability & Environment  Mental Toughness & Resilience   Consistency in Key Areas of Life  Creating a Sustainable Routine  Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

What happens when the lucrative path you've chosen leaves you feeling empty and unfulfilled? For Raleigh Williams, a successful attorney in mergers and acquisitions, this realization hit hard during a panic attack that would lead him on a transformative journey from the rigid world of law to the exhilarating realm of entrepreneurship. In this episode, Raleigh opens up about the profound shifts that come with pursuing genuine enthusiasm over societal expectations. Discover how Raleigh turned an exploration of childhood dreams into a thriving escape room business, culminating in an impressive $26 million exit, while offering invaluable insights on aligning career choices with true passion. Throughout this conversation, Raleigh and Tony unravel the complex dance between societal norms and personal dreams, as Raleigh shares his quest to break free from conventional success. His story resonates with many professionals who find themselves in their 30s, financially stable yet deeply dissatisfied. Drawing from Theodore Roosevelt's "man in the arena" speech, Raleigh emphasizes the courage it takes to embrace one's imperfections and step into the unknown.  Raleigh's story doesn't stop at entrepreneurship; it extends into personal and familial challenges, including his wife's battle with cancer. This journey of resilience and reevaluation of priorities offers listeners a heartfelt reminder of the importance of following what genuinely captivates us, even amidst adversity. Raleigh's experiences in scaling a business and writing a book about his wife's journey provide a comprehensive exploration of life's unpredictable valleys and the pursuit of deeper meaning. Tune in to gain inspiration and strategies for navigating both business and personal landscapes, with an eye toward crafting a life aligned with one's truest self. Key highlights: From Attorney to Entrepreneur Finding Alignment and Escaping the Ditch Achieving Success Through Enthusiasm Diving Into Entrepreneurship and Learning Strategic Growth and Business Exit Navigating Life's Unexpected Valleys Discovering Life's True Purpose Connect with Raleigh Williams: Website: RaleighWilliams.co Get Raleigh Williams’ book: The Creator’s Call Instagram: @raleighw Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

From window tinting enthusiast to successful business owner, David Chukhman shares his inspiring journey in the high-end automotive industry with us. David's story is one of passion, persistence, and an unwavering commitment to skill development. In this episode, David and Tony unpack the critical aspects of knowing when and how to scale a business effectively, focusing on the importance of timing, readiness, and maximizing current potential before venturing into expansion. The episode also provides a fresh perspective on organic growth, emphasizing customer loyalty over the impulsive quest for expansion. With insights drawn from managing a team of nearly 20 employees, David highlights the gradual, considered approach to scaling, where patience truly becomes a virtue. In a twist that blends business acumen with car culture, David and Tony explore the world of true car enthusiasts versus those merely seeking validation. Additionally, they discuss video content creation as a transformative business strategy, where persistence and consistency become the cornerstones of success. Connect with David Chukhman: Website: tritektinting.com Instagram: @david_chukhman YouTube: @tritekwindowtinting Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

Unlock the secrets to genuine success and steer clear of the "GooRoo" trap by mastering authenticity and focus. In this solo episode, Tony equips you with strategies to maintain a consistent business direction and build an authoritative presence in your niche. Discover how to avoid the credibility pitfalls of flip-flopping between ventures, ensuring that your reputation and trust aren't compromised by frequent pivots. Tony navigates the treacherous waters of self-proclaimed experts with no real experience, emphasizing the importance of genuine expertise over shiny marketing tactics. This episode also explores the value of real skill-building and the dangers of following opportunists who merely ride the latest trends. Learn to distinguish between hype and substance, ensuring that the guidance you receive comes from those truly embodying the skills they teach. Finally, embrace a long-term commitment to your business endeavors and align your personal brand with integrity and perseverance. Tony shares insights from over two decades of experience, challenging you to prioritize patience and consistent effort. Find inspiration in stories of overcoming challenges and achieving excellence, and leave equipped with actionable advice for creating a meaningful legacy and pursuing your dreams with determination. Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

Ever wonder how to transform your business into a powerhouse of recurring revenue? Stu McLaren shares his fascinating journey from the constraints of traditional one-on-one consulting to the expansive possibilities of membership models. Inspired by a mentor's advice to pursue a work-life balance, Stu embraced a model that allowed him to teach and impact on a larger scale, aligning his business acumen with personal fulfillment. This episode unravels how these membership strategies not only offer financial stability but also cater to the evolving needs of entrepreneurs looking to escape the limitations of conventional business paradigms. Stu takes us behind the scenes of creating Wishlist Member, a top-tier WordPress membership platform, and recounts the trials and triumphs of navigating technical challenges. From overcoming WordPress complexities to the importance of retaining key talent, Stu's stories offer invaluable lessons for entrepreneurs facing similar hurdles. Learn how safeguarding your business against vulnerabilities and valuing indispensable team members can fortify your path to success. This episode also explores the psychology behind memberships and how providing focused content rather than overwhelming amounts can increase retention and member satisfaction. Tune in as Stu illuminates the path to creating successful membership businesses. Key highlights: Building Successful Membership Business Models Overcoming Technical Challenges in WordPress Navigating Business Vulnerabilities and Growth Scaling Business Through Membership Models Connect with Stu McLaren: Website: stu.me Instagram: @stumclaren Get Stu’s NEW book “Predictable Profits: Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions” Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

Bill Blankschaen, the mastermind behind Story Builders, joins Tony to unravel the art of storytelling and ghostwriting. From his beginnings in education to becoming a guide for influencers and entrepreneurs, Bill reveals how he transforms ideas into bestselling books. This conversation touches on the necessity of clear messaging and strategic planning, and how being a published author can skyrocket your credibility and open new doors for opportunities. Navigating the world of book marketing, Bill debunks the myth that publishers do all the heavy lifting. Bill highlights the critical role authors play in promoting their work, sharing insider strategies like pre-marketing, harnessing the power of a launch team, and audience building via email lists. By owning the process and engaging with readers, authors can ensure their book's success. Bill also delves into the collaborative process that elevates the creation of a book from good to great, highlighting the benefits of high-touch relationships and comprehensive research. Look to the future with insights on AI's role in publishing, the significance of audiobooks, and the power of storytelling in scaling entrepreneurial ventures. Bill shares his passion for using narrative to empower business leaders, emphasizing originality and quality in content creation. This is your guide to navigating the evolving landscape of book writing and publishing, filled with inspiration and practical advice for authors and entrepreneurs aiming to make a lasting impact. Connect with Bill Blankschaen: Website: mystorybuilders.com Book a fee call: mystorybuilders.com/story Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven