How Do Influencers Make Money?

Ever cringe when a brand hops on a trend that's so last month? We’re calling it out and explaining how a late jump can weaken your strategy. We’ll also spill the tea on why solely promoting your products isn’t a strategy - it’s just talking about yourself. And let’s not forget about Instagram stories: they’re the unsung heroes of engagement and impressions, and we’re here to tell you why they matter more than those feed posts. Plus, we’ll bust the myth that you need to be on every social platform and help you focus on where you truly shine. On a personal front, we’re sharing our sassiest takes on the everyday annoyances of social media. Concert and fireworks posts? We’ve had enough! TikTok’s elusive 'Part 2' videos? Girl, bye! We’ll also gush about how the Instagram explore page is way more exciting than your regular feed (no offense, friends!). And can we talk about how peaceful Pinterest is? It's a drama-free zone where we can actually learn something new. Join us for a fun-filled chat that’s as insightful as it is entertaining, perfect for anyone looking to level up their social media game!

In this episode, we’re gearing up our corporate girlies with the ultimate pep talk before their big interviews! Whether you're stepping into a boardroom or hopping on a Zoom call, we've got the motivation you need to shine. Remember, you are powerful, capable, and deserving of every opportunity. You’ve put in the work, honed your skills, and now it’s your time to impress. Walk in with confidence, own your achievements, and let your passion speak volumes. Tune in for an empowering boost and expert tips to help you ace that interview and land your dream role!

This week on the Workin' on the Weekends podcast, we decided to take a trend that's going around social media about "lies people tell about liking XYZ" and add a corporate spin to it. So we present: lies we tell about loving corporate life! Head to our Instagram account: @wotwpod to let us know if you agree with our takes!

Welcome to our 50th episode of the Workin' on the Weekends Podcast! We are low key so proud of ourselves. In this episode we reflect on how far we've come in the last two years, dish about our favorite and least favorite things about podcasting, and of course go into our segments. Want more? Catch up on these relevant episodes: ☀️ Enjoy Your Summer With These Work-Life Balance Tips Essential Resources for Freelancers and Social Media Marketers

This has been a long awaited discussion! Your host Eileen went the traditional route of getting a marketing degree at four year university, and host Peyton decided to skip college and start gaining real world experience. Eileen and Peyton have both had thriving marketing careers, so which path has the upper hand? Do you really need a degree to succeed in marketing? Listen to this episode as they share their personal experiences and the benefits of going to college or not. Once they wrap up college chat, Peyton and Eileen have some fun with the episode segments. You'll hear their latest corporate jargon pet peeve, get some social media updates, and hear their current favorite internet trends.

Join your favorite hosts, Peyton and Eileen, as we reminisce about the charm and authenticity of the past of social media! We discuss how these beloved aspects have evolved or disappeared in today's landscape. Tune in for a trip down memory lane and look at what made social media unique from our eyes!

In this episode, we delve into the art of finding harmony in a flexible career as a freelancer. We share our best tips and strategies to help you strike a balance between work and life, manage your time effectively, and maintain your well-being while navigating the ups and downs of freelancing. Whether you're new to freelancing or a seasoned pro, tune in to discover actionable insights to help you thrive in your flexible career. We wrap the episode with our latest corporate jargon pet peeve, talk about what's happening on social this week, and our favorite current trends!

Welcome to the latest episode of Workin' on the Weekends podcast! Today we're talking about the fascinating world of influencer marketing 🤑 From sponsored content and affiliate marketing to brand partnerships and product collaborations, Peyton and Eileen break down the diverse revenue streams that influencers leverage to turn their passion into profit.

In this episode of the Workin' on the Weekends Podcast, your favorite freelance friends go all in on alliterations and talk about 3 C's that are important in the freelance world, and the corporate world in general! Those are: communication, collaboration, and client management. Peyton and Eileen talk about why communication is important (duh...we already knew that, but this convo will be a little different than you think), how to collaborate with different personality types, and how to combine those two together to have optimal client management. We also have some segments in store for you, with corporate jargon pet peeve, this week in social and current trends we're loving or hating. Want more? Here's some previous episodes with similar content: Turn Your Frustration into Collaboration! How to Deal with Difficult People at Work Communication: The Good, Bad & Ugly

There is A LOT going on in the social world right now, including the infamous Tarte Cosmetics influencer brand trip in Bora Bora, Reesa Teesa and her VIRAL relationship saga, and AI being used with bad intentions at a Willy Wonka exhibit in Scotland. Peyton & Eileen recap these noteworthy topics and you know their banter is hilarious per usual!