
Join the Women in Seed Production Network as we continue our conversation with Helen Tupper, co-founder of Amazing If— an award-winning company on a mission to make squiggly careers better for everyone. Helen is also the co-author of three Sunday Times bestsellers: The Squiggly Career, You Coach You and Learn Like a Lobster.
In this episode, Helen unpacks her signature lobster metaphor, explaining that just as a lobster must vulnerably shed its tight shell to grow, we must step out of our comfortable "professional shells" when we are no longer learning or loving our roles.
To help listeners navigate organizational changes and careersetbacks, Helen outlines three common pessimism traps—personalizing, pervasiveness, and permanence—and shares practical mental shifts to rebuild momentum. Helen introduces the "very small successes" practice, prompting listeners to write down three tiny achievements at the end of everyday for two weeks. Helen introduces the concept of "one-meeting mentors"—simply reaching out to someone who has done what you want to do for a focused, 20-minute chat rather than asking for a daunting, long-term commitment. Helen advocates for aligning your professional development with your personal "seasons" of energy, partnering with a high-trust career peer to check in rather than check up, and setting simple boundaries. Helen leaves listeners with the ultimate advice to "run your own race" rather than draining your motivation through comparison and competition.
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