The Business of WIIM

Today we’re speaking with Laura Godoy of U.S. Bank. Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics. 00:00 Introduction and Importance of Teamwork 00:17 Welcome to the Wim Podcast 00:45 Interview with Laura Godoy 01:57 Upcoming Events and Announcements 07:06 Deep Dive into Social Media Strategy 33:51 Balancing Work and Mental Health 38:03 Conclusion and Contact Information Connect with Laura: LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/ Instagram: https://www.instagram.com/laurapgodoyf/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry. 00:00 Introduction and Personal Struggles 00:27 Welcome to the Podcast 01:26 Sponsorship and Community 02:24 Planning the Baby Shower 04:40 Social Media and Real-Life Connections 09:17 AI-Powered Contracting with Caveat 10:46 Challenges of Making Friends in Your 30s 12:33 Reflections on Personal and Professional Relationships 18:14 Concluding Thoughts and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this episode, we delve into the complexities and nuances of pitching talent in the creator economy. We discuss ethical considerations when representing talent, even if not exclusively under your management, and emphasize the importance of transparency and honesty in these dealings. We explore the delicate balance between ethical practices and innovative business strategies, including alternative commission structures and the role of brokers in the industry. The episode encourages thinking outside the box while maintaining integrity and openness in all professional interactions. 00:00 Introduction to a Hot Topic 00:23 The Issue of Pitching Non-Exclusive Talent 01:59 The Right and Wrong Way to Pitch Talent 04:07 Transparency and Its Importance 08:27 The Role of Brokers in the Creator Economy 10:15 Innovative Commission Structures 11:43 Encouragement to Think Outside the Box 13:03 Final Thoughts and Takeaways Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this special episode of the WIIM Podcast, host Jessy Grossman shares an exclusive behind-the-scenes look into the operations and business strategies behind Women in Influencer Marketing (WIIM). Jessy discusses the joys and challenges of running her own business, from launching a community network to managing a web platform and embracing evolving business models. She also shares insights on delegating tasks, the importance of recurring revenue, and preparing her team for her maternity leave. With heartfelt transparency, Jessy opens up about her consultancy, Tribe Monday, and how it complements her work with WIIM. Tune in to learn invaluable lessons on passion projects, scaling a business, and finding balance while working for yourself. 00:00 Introduction and Personal Philosophy 00:27 Welcome to the WIIM Podcast 00:40 Today's Unique Episode 01:14 Behind the Scenes of WIIM 03:35 WIM's Evolution and Challenges 05:24 Technical Aspects of WIIM's Website 07:35 Team and Operations 09:45 Sponsorship and Revenue Streams 19:14 Consultancy and Additional Ventures 24:25 Final Thoughts and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

In this solo episode, the host returns after a brief hiatus to discuss the intricacies of small business growth and scaling in the creator economy. Drawing from personal experiences, the host emphasizes the importance of cherishing achievements and the potential higher earning capacity of entrepreneurship compared to traditional jobs. The episode offers practical advice for aspiring freelancers, consultants, and small business owners on building and maintaining their businesses. The host also touches on the challenges of service-based businesses, the significance of planning for long-term goals, and the necessity of celebrating milestones to avoid the relentless chase for success. The episode is sponsored by Women in Influencer Marketing and Caveat, an AI-powered contracting platform. 00:00 Introduction and Welcome Back 00:50 Diving into Small Business Growth 01:53 Sponsorship and Community Building 02:52 Personal Insights on Business Growth 09:19 Challenges and Realities of Service-Based Businesses 14:47 The Importance of Long-Term Planning 17:37 Human Elements and Overcoming Stagnation 20:52 Final Thoughts and Encouragement 24:12 Closing Remarks and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Ronni Martin and Georgina Whalen of Cookit Media and APR Consulting. In this episode, the host returns after a three-week hiatus with personal news about her pregnancy and the challenges that came with it. The discussion shifts to the intricacies of influencer marketing, featuring a conversation with guests Georgina Whalen and Ronnie Martin, Atlanta ambassadors for Women in Influencer Marketing (WIM). They explore topics such as the importance of authentic content, pet peeves with brand collaborations, and the underestimated influencer market in Atlanta. The episode also highlights an upcoming WIM event in Atlanta and provides practical advice for both brands and influencers to improve their strategies. Timestamps: 00:00 Introduction and Personal Journey 00:28 Podcast Break and Personal News 04:04 Introducing Special Guests 07:27 Guest Backgrounds and Influencer Marketing 18:15 Pet Peeves in Influencer Marketing 30:34 Identifying Industry Gaps and Missed Opportunities 31:18 Challenges in the Current Job Market 31:48 Marketing Strategies and Consumer Behavior 42:35 The Importance of Diversifying Content 44:33 Creators' Fears and Algorithm Myths 50:51 Building Owned Channels and Communities 52:42 Upcoming Networking Event in Atlanta 56:02 The Vibrant Influencer Scene in Atlanta 01:00:39 Connecting with the Guests 01:02:08 Conclusion and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Sourma Khoury, Influencer Marketing Consultant. With over 8 years in the influencer and creator economy, Sourma has collaborated with Fortune 500 brands across gaming, tech, and beauty, including Meta, Epic Games, and L'Oréal. She has also worked with prominent creators like Kirsty Sarah and Alicia McCarvell. Driven by a passion for transformative creator potential, Sourma excels in crafting compelling narratives that foster brand success and vibrant communities. Timestamps: 00:00 Embracing Individuality and Mental Health Awareness 00:35 Welcome to the Wynn Podcast: A Special Episode on Mental Health 01:17 Announcing the Best in Influencer Tech Event 03:32 Diving Deep into Mental Health with Suarma Kauri 07:31 The Journey Through Hormone Imbalance and Therapy 19:11 The Power of Meditation and Taking Charge of Your Health 25:54 Unlocking Focus: The Power of Sound 26:25 Navigating the Digital Age: Social Media and Attention 27:52 Personal Strategies for Stress Relief and Focus 28:58 Introducing Caveat: The AI-Powered Contracting Platform 30:34 Coping Mechanisms and Emotional Regulation 33:46 Navigating Relationships and Mental Health 41:24 Self-Care and Mental Health Strategies 44:19 The Impact of COVID-19 on Mental Health and Social Behavior 51:34 Closing Thoughts on Mental Health Conversations Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Julianne Skrivan of Her Campus Media. This episode of the WIIM podcast focuses on the impact and importance of community within the content creation industry, highlighting the opportunities for networking and skill-building among new and established influencers. It introduces Her Campus Media's role in supporting college-aged and recently graduated individuals through its online communities and the Certified Influence program, aimed at providing education and credentials to influencers. The discussion covers the dynamics between brands and creators, the challenges they face, and how education and a sense of community can empower creators to professionalize their passion. The episode emphasizes the need for inclusivity in content creation and the importance of continuous learning and adaptation in an ever-evolving digital landscape. Connect with her: @julianneskrivan (IG) @hercampusmedia (IG) @hercampus (IG + TikTok) @influencehercollective (IG + TikTok) @campustrendsetters (IG + TikTok) @cfashionista (IG + TikTok) Timestamps: 00:00 Welcome to the WIM Podcast: Community and Connection 00:41 Exciting Updates from WIM: Events and Membership Perks 02:25 Diving Deep into Gen Z: Influencers and Education 03:28 Spotlight on Julianne Scriven and Her Campus Media 16:31 Exploring the Certified Influence Program 21:07 The Power of Community in Influencer Marketing 24:23 Exploring the Future of Content Creation and Certification 24:59 The Impact of Certified Content Creator Programs 25:51 Adapting to the Ever-Changing Influencer Space 26:37 Celebrating Achievements: Diplomas and LinkedIn Badges 27:10 Introducing Caveat: The AI-Powered Contracting Platform 29:41 The Role of Certified Influencers in Brand Partnerships 31:13 Understanding the Needs and Aspirations of Content Creators 33:32 Addressing Predatory Practices in the Creator Economy 35:43 Empowering Creators with Education and Confidence 41:06 Envisioning an Inclusive Future for Influencer Marketing 44:18 Connecting with the Community and Further Resources Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Dawn Andrews of Free Range Thinking. We spoke about using AI to take the stress out of scaling your business. How AI can help bring out the best in your people and put the right people in the right seats as you grow. How AI can be your personal business therapist, making decision-making less guessing and more guided journey and How AI can help you get out of your corporate role faster and into your own company Timestamps: 00:00 Navigating Layoffs and Career Transitions 00:34 Welcome to the Women Influencer Marketing Podcast 01:11 Exploring AI in Business and Personal Growth 03:05 Introducing Dawn Andrews: A Trailblazer in Business Strategy 03:53 Deep Dive into AI: Transforming Business and Personal Efficiency 04:50 Upcoming Events and Community Engagements 09:49 Dawn Andrews on Entrepreneurship and AI Integration 14:39 AI as a Game Changer in Business Operations 20:57 Personalizing AI for Business Growth 23:49 AI's Role in Enhancing Team Productivity 25:06 Harnessing AI for Content Creation and Improvement 26:22 Navigating the Nuances of Tone with AI 28:27 Introducing Kavya: A Game-Changer for Contract Review 30:02 Exploring the Wide World of AI Tools for Business 32:25 Making AI Work for You: Practical Business Applications 36:40 AI in Decision Making: Guidance vs. Autonomy 38:23 Demystifying AI: Addressing Common Concerns and Future Prospects 45:10 Personalizing AI: From Business Strategy to Home Organization 48:08 Connecting and Learning More About AI Applications WIIM Presents Best in Influencer Tech: https://iamwiim.com/tech/ Tools mentioned in this episode: https://chatgpt.com/ https://openart.ai/ https://claude.ai/ https://manychat.com/ https://zapier.com/ Dawn Andrews Free Resource: https://dawnandrews.com/aistrategyframework Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Today we’re speaking with Shaine Griffin of SAG-AFTRA. Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs. Connect with her: [email protected] [email protected] Timestamps: 00:00 Navigating Work Opportunities and Flexibility 00:36 Welcome Back to the Pod: Addressing Industry Challenges 02:13 Advocacy and Support for the Influencer Community 04:15 Exploring the Influencer Agreement with SAG-AFTRA 14:44 The Benefits of Joining SAG-AFTRA for Creators 21:04 Understanding Union Contracts and Creator Rights 26:00 Empowering Creators: The Influencer Agreement Explained 31:22 Building a Sustainable Future for Creators 33:42 Navigating Influencer Agreements and Community Feedback 34:05 Challenges and Solutions in Influencer Collaborations 35:57 Educational Initiatives for Creators and Influencers 37:26 Introducing Caveat: An AI-Powered Contracting Platform 38:56 The Predatory Nature of the Entertainment Industry 40:23 Empowering Creators Through Education and Union Membership 40:44 Understanding SAG-AFTRA's Role and Benefits for Creators 43:01 Navigating Union Membership and Talent Management 49:27 Demystifying the Transition to Union Membership for Creators 56:25 Resources and Support for Navigating the Creator Economy 01:01:07 Closing Thoughts and Encouragement for Engagement Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support