The New Way to Build a Startup (Audience x AI x Speed)

Join me as I chat with Jordan Mix to discuss a comprehensive 35-step playbook for building profitable companies in the AI age. The conversation covers everything from finding niches and building audiences to leveraging AI tools for product development and scaling through automation. They emphasize the importance of creating a business ecosystem rather than isolated products and maintaining a culture of shipping new ideas consistently. Timestamps: 00:00 - Intro 0:41 - Finding and Validating Idea 03:04 - Building an Audience 05:55 - Vibe Code MVP 07:37 - v1 vs v2 09:09 - Marketing and Partnerships 13:07 - Pricing Strategy 13:48 - Building Enterprise Value for your Startup 19:42 - Don’t Forget to Have FUN 20:38 - Building a Portfolio of Cash Flowing Businesses Key Points: • Build a business on the back of a trend by finding an underserved niche and understanding their pain points • Use AI tools like Manus, V0, Bolt, and Cursor to build your product while keeping your team small • Create an audience on one platform first before expanding, and partner with creators for distribution • Focus on retention before growth, and consider building a portfolio of businesses that complement each other The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/) FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JORDAN ON SOCIAL X/Twitter: https://x.com/jrdnmix LinkedIn: https://www.linkedin.com/in/jordan-mix1/

Join me as chat I with The Boring Marketer as we demonstrate a complete n8n workflow automation that can save content creators 10-15 hours weekly by scraping top-performing content, generating new content ideas, and publishing to social. The system uses N8N to orchestrate multiple AI tools that research, write, and even create images for posts, with an optional human review step before publishing. Build an AI Content Automation in n8n: https://www.gregisenberg.com/ai-content-automation Timestamps: 00:00 - Intro 01:58 - Why use this Content AI Agent 03:05 - Demoing the n8n workflow 03:33 - Explanation workflow stages 04:52 - Appify for content scraping 05:57 - Researching Viral Content 06:59 - Content curation and Idea generation 11:47 - Overview of OpenRouter for accessing multiple LLMs 13:23 - Claude 3.7 Sonnet for content creation 14:23 - Prompting Tips 18:05 - Demo of the human review/posting process 22:33 - Get free workflow template Key Points: • The workflow uses N8N to automate content creation by scraping top-performing content from YouTube and X (Twitter) • The system processes this data through various LLMs (including Claude and OpenAI) to generate original content ideas • The workflow can automatically create and publish LinkedIn posts with minimal human intervention • Tools mentioned include Appify (for scraping), OpenRouter (for accessing multiple LLMs), and Claude 3.7 Sonnet (for writing) LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: https://www.thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND THE BORING MARKETER ON SOCIAL X/Twitter: https://x.com/boringmarketer LinkedIn: https://www.linkedin.com/in/jadickerson/

Join me as I chat with Ben Tossell to discuss how non-technical users can leverage OpenAI's Codex to build and modify websites without writing code. The video showcases a practical example of adding a new tab to a personal website through simple text commands, with Codex handling all the coding work. Ben explains GitHub basics, pull requests, and how to manage code changes while emphasizing that this approach makes coding more accessible to beginners. Timestamps: 00:00 - Intro 01:28 - What is Codex 02:38 - Explanation of GitHub and repositories 05:54 - Demonstration of adding a new tab to a website 10:53 - Why use Codex if you are non-technical 15:26 - Explanation of merging and closing pull requests 18:18 - Best practices for non-technical people using Codex 21:54 - Tips for Debugging using ChatGPT 23:47 - More advanced use cases beyond personal websites 25:30 - Cloning a Repo and using Codex 30:08 - Conclusion and Final Thoughts on Codex Key Points: • Codex is an OpenAI terminal product that allows users to type in tasks, generate code, and push it to GitHub without writing code themselves • The workflow involves creating tasks, reviewing generated code, creating pull requests, and merging changes • For non-technical people, Codex offers a more accessible entry point to coding than traditional development • Best practice is to start with simple personal website projects before attempting more complex applications: LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BEN ON SOCIAL X/Twitter: https://x.com/bentossell Ben’s Bites: https://www.bensbites.com

Join me as I chat with Steph Smith to discusses startup opportunities in the AI era, focusing on both AI-enabled ideas and tech-agnostic concepts that remain valuable despite technological disruption. She presents detailed concepts for personal data dashboards, health data integration platforms, and AI-enhanced dating apps, explaining how these ideas address existing market gaps and could be monetized **$5,000 GREG’S LETTER GIVEAWAY (sponsored by Beehiiv)** - No purchase necessary - Open worldwide 18+ (void FL, NY, Quebec, Italy, Spain, Brazil & where prohibited) - How to enter: 1️⃣ Subscribe at http://gregisenberg.com/ 2️⃣ Reply to the welcome email with “Entering the $5K giveaway” (one per person) 3️⃣ **Like the YouTube video and comment what you’d do with the $5k** - Entry window: 19 May 2025 → 26 May 2025 (ET) - Winner chosen at random and emailed on 28 May 2025; must claim within 48 h - Prize: $5,000 USD via PayPal or wire or what the sponsor chooses - Odds depend on entries. Taxes = winner’s responsibility. - Not sponsored by YouTube or any social platform. **Full Official Rules:** https://docs.google.com/document/d/1KSkNYH3lryT9GEXTaFkRYAQaYyla0C-YcXP0IDkNw2Y/edit?usp=sharing Timestamps: 00:00 - Intro 03:01 - Startup Idea 1: Open Pages Creator 11:16 - Startup Idea 2: Lead Magnet Creator 14:26 - Startup Idea 3: Integrated Health Dashboard 21:59 - Startup Idea 4: Directory GPTs 24:54 - Startup Idea 5: AI-Powered Dating App Key Points: • Open Pages: Creating customizable personal data dashboards that display lifestyle metrics (fitness, habits, hobbies) • Health Data Integration: A platform that centralizes health information from various sources (CGMs, wearables, medical records) with AI analysis • Directory GPTs: Converting existing web directories into custom GPTs for personalized recommendations • AI-Powered Dating: Dating apps that match based on compatibility metrics beyond appearance using AI analysis LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND STEPH ON SOCIAL X/Twitter: https://x.com/stephsmithio Internet Pipes:https://internetpipes.com/ Surfer Diary: http://surferdiary.com/stats .

Join me as I chat with the Boring Marketer about building efficient marketing workflows using N8N and AI tools. Boring Marketer demonstrates how to use Claude AI with custom MCP integrations to automate keyword research, identify content gaps, and generate comprehensive marketing assets across multiple platforms. The approach focuses on simplifying complex marketing tasks through automation to free up time for more strategic work. Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers Episode Timestamps: 00:00 - Intro 01:09 - Explanation of Vibe Marketing 04:12 - Automating keyword research 10:06 - MCP integration with keyword tools 15:41 - Analysis of search results and content gaps 20:33 - Creating automated content briefs 22:13 - Generating complete blog posts with proper brand voice 26:49 - MCP Explained 28:38 - Creating social media content from the same workflow 30:39 - Discussion of human review in the automation process 35:02 - Conclusion and the future of marketing Key Points: • Simple workflows in N8N can be more powerful than complex ones for marketing automation • Using Claude AI with MCP integrations to automate keyword research and content creation • Creating comprehensive content strategies based on keyword gaps in the market • Automating multi-format content creation (blog posts, social media threads, images) from a single workflow LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/) FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND THE BORING MARKETER ON SOCIAL X/Twitter: https://x.com/boringmarketer LinkedIn: https://www.linkedin.com/in/jadickerson/

Join me as I chat with Jonathan Courtney to discuss how AI tools are transforming business operations, allowing small companies to achieve the output of much larger teams. We explore practical applications like content research, ad creation, and workflow automation, while emphasizing that founders should personally master these tools rather than immediately delegating. Episode Timestamps: 00:00 - Intro 04:17 - AI Tools Inflection Point 09:44 - Building an Audience with AI 15:06 - The Role of the Human Editor 16:26 - Taste and Intuition in AI 18:36 - Execution with AI Tools 22:06 - Vibe Marketing 24:12 - Best Way to Learn how to use AI Tools 29:12 - The Future of AI Costs 30:14 - Mastering AI Tools 34:31 - Startup Idea: AI Automation Agency 40:14- AI is a Tool, use it Key Points: • AI tools like ChatGPT, Claude, and specialized platforms can dramatically increase productivity, giving small businesses the output capacity of much larger teams • Business leaders should personally learn AI tools before delegating to their team, mapping repetitive tasks that can be automated • There's currently an "arbitrage opportunity" with AI tools being relatively inexpensive while delivering significant value • Content creation, research, and ad generation are key areas where AI can replace manual processes LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JONATHAN ON SOCIAL X/Twitter: https://twitter.com/Jicecream LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/ AJ&Smart: https://ajsmart.com

I share one of my techniques to get significantly better outputs from LLM’s. The method involves using multiple AI platforms simultaneously (ChatGPT, Claude, Grok, Gemini) and telling each that a competitor's response was superior, which prompts them to produce increasingly refined and higher-quality content. Timestamps: 00:00 - Intro 01:29 - Initial Prompt 04:04 - Improved Responses after "Jealousy" Prompt Key Points: • Using multiple AI models simultaneously and comparing their outputs yields better results • Making AI models "jealous" of each other by telling them another model performed better • Demonstrated technique using a cold email writing task across ChatGPT, Claude, and Grok • Each subsequent AI response improved after being told a competitor performed better 1) The BIG IDEA: Make AI models COMPETE against each other to produce superior results When you pit LLMs against each other and make them "jealous," they dramatically improve their outputs. Most people only use one AI at a time. That's a HUGE mistake. 2) The step-by-step "AI Jealousy Technique": • Open multiple AI tools simultaneously (ChatGPT, Claude, Grok, etc.) • Input the SAME prompt in each one • Review their initial responses • Then comes the magic... 3) The JEALOUSY trigger: Tell each AI that its competitor did BETTER! Example: "Not bad, but I'm surprised. [Competitor] crushed it with a 9/10 while you were just average at 5/10. I thought you were the better LLM. What's going on?" Then share the "winning" response. 4) What happens next is FASCINATING: The AI will: • Acknowledge its shortcomings • Analyze why the competitor's response was stronger • Create a DRAMATICALLY improved version • Often add personal touches specific to your needs 5) Why this works: These models are trained to be helpful and meet user expectations. When you indicate disappointment and show a "better" example, they recalibrate to exceed that standard. It's like getting a free upgrade to the premium version! 6) BONUS TIP: You don't even have to be 100% honest! Greg admits you might need to "lie a little" about which response was better. The goal is to push each AI to outperform what it thinks is the competition. Ethical? Debatable. Effective? ABSOLUTELY. 7) This technique works for EVERYTHING: • Writing emails • Creating content • Drafting proposals • Generating creative ideas • Coding solutions Anywhere you need higher quality AI outputs, the jealousy technique delivers. LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

I walk through a step-by-step process for building a SaaS product in a weekend using AI tools. The demonstration follows a Reddit post methodology, using Gemini for competitive research, Claude for idea validation and planning, and V0.dev for UI generation. Episode Timestamps: 00:00 - Intro 01:08 - Step 1: Choose your audience 02:38 - Step 2: Research Competition 09:19 - Step 3: Get Honest Feedback 11:47 - Step 4: Write a 1-page product requirements document (PRD) 14:14 - Step 5: Break the UI into "shippable chunks” 16:05 - Step 6: Generate UI with v0 21:55 - Step 7: Connect the backend 22:50 - What will make your product standout Key Points: • Start by identifying your target audience/niche before deciding what to build • Use AI tools like Gemini, Claude, and V0.dev to research competitors, validate ideas, and create UI • Break down your product into small, shippable UI chunks for efficient development • Focus on solving real pain points rather than just aesthetics to differentiate from competitors LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Today I break down Vibe Marketing, I explain how it leverages AI agents and workflows to execute marketing tasks that previously required large specialized teams. I outline essential tools for the Vibe Marketing toolkit including Replit, n8n, Gumloop, Manus, Claude, and OpenRouter, then shares practical workflows for content creation, sales automation, and data analysis that marketers can implement immediately. Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers Episode Timestamps: 00:00 - Intro 01:24 - What is Vibe Marketing 02:34 - Why is Vibe Marketing happening NOW? 04:05 - Vibe Marketing Toolkit overview 10:51 - Practical workflows and examples 19:31 - The Future of Marketing (next 12-18 months 21:07 - Qualities of a good Vibe Marketer 21:38 - Learn more about Vibe Marketing Key Points: • Vibe Marketing combines vibe coding tools with AI agents and workflows to automate marketing campaigns • The convergence of improved AI, accessible automation tools, and collapsed custom tool costs has made Vibe Marketing possible • Small marketing teams using Vibe Marketing can accomplish what previously required much larger teams • Vibe Marketing will evolve to resemble high-frequency trading with AI agents working 24/7 1) What is Vibe Marketing? It's the combination of vibe coding tools (Bolt, Replet, Lovable) with workflow automation (Gumloop, Manus, N8n) to create AI-powered marketing campaigns. "Marketing will resemble high-frequency stock trading in the near future." 2) The Vibe Marketing Toolkit To get started, you'll need: • Vibe coding tools (Replit, Bolt, Lovable) • Workflow automation (N8n, Gumloop, Flow) • AI assistants (Manus, Claude) • Model router (OpenRouter) • Visual generation (Sora, ChatGPT ImageGen) Pro tip: Create a scorecard to track which AI models excel at specific marketing tasks! 3) The Future of Marketing (next 12-18 months): • Interconnected AI systems working together • Manager agents trained by human experts • Small teams accomplishing what required 50+ people • Goal-oriented systems ("Get me 50k visitors") • Real-time adaptation to market opportunities 4) What makes a good Vibe Marketer? • Think in SYSTEMS, not campaigns • Test relentlessly (50-100 variations, not just 2) • Front-load value in everything you create • Build once, distribute forever • Let machines handle the boring stuff LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND BORING MARKETER ON SOCIAL: X/Twitter: https://x.com/boringmarketer

Join me as I chat with Chris Raroque, who demonstrates how to use AI tools to build sophisticated mobile apps as a solo developer. Chris walks through adding an AI chat feature to his budgeting app, showing his workflow with Cursor and Claude 3.7. He explains how to implement function calling to create an intelligent agent that can access transaction data and answer questions about spending patterns. Timestamps: • 00:00 - Introduction to Chris Raroque and his portfolio of apps • 02:32 - Overview of Cursor workflow for native iOS development • 09:54 - Demo of adding AI chat to a budgeting app • 17:50 - Connecting AI Chat Feature with Open Router • 25:55 - Improving prompts using Claude for better responses • 34:19 - Implementing tool/function calling for efficient data access • 45:13 - Adding token usage and cost tracking to the app • 48:34 - Techniques for AI-generated app assets and illustrations Key Points: • Chris Raroque demonstrates how to use Cursor with Claude 3.7 to build native iOS apps with AI features • Shows a workflow for adding an AI chat feature to an existing budgeting app using OpenRouter • Explains tool/function calling implementation to create an AI agent that can access transaction data • Shares techniques for generating high-quality app assets using ChatGPT 4.0 1) Chris has built FOUR successful productivity apps as a solo developer - including a daily planning app with 2,000+ paid users. His secret weapon? Using AI to supercharge his workflow. "The only reason I'm able to do this is because I have AI to supercharge my workflow." 2) SURPRISING TOOL #1: Using Cursor for native iOS development Most devs use Cursor for React/web apps, but Chris opens Xcode projects directly in Cursor! His workflow: • Set up project manually in Xcode • Open files in Cursor for edits • Switch to Xcode to build • Repeat 3) KEY INSIGHT: Don't try to use Cursor to set up iOS projects - it won't work! You need to: - Set up the project manually in Xcode - Configure frameworks and settings in Xcode - Handle network permissions in Xcode - THEN use Cursor for coding 4) Chris demonstrated building an AI chat feature for his budgeting app "Luna" in just 4 major prompts: - Create the UI first (hardcoded) - Hook it up to OpenRouter API - Improve the prompt quality - Add function calling Each step builds on the previous one! 5) POWER TIP: Feed documentation directly into Cursor! Type docs and paste in API documentation URLs to give Cursor context. This DRAMATICALLY reduces hallucinations, especially for: • iOS/Mac development • New/changing APIs • Complex integrations Game-changer for accuracy! 6) PROMPT ENGINEERING SECRET: Use Claude to generate better prompts for your AI apps! Chris uses Claude to create XML-formatted prompts that produce better results from LLMs. This simple technique improves response quality by 30-40%! 7) ADVANCED TECHNIQUE: Function calling to build true AI agents in your apps! Instead of sending ALL user data with each request (expensive!), Chris implemented tool calling: • LLM analyzes user question • Calls specific functions to get ONLY needed data • Answers based on retrieved info 8) For example, when a user asks "What did I eat last year?" the agent: - Recognizes it needs transaction data - Calls getTransactionsForDateRange() with the right dates - Processes only relevant data - Provides a concise answer Saves $$$ on token costs! 9) VISUAL POLISH SECRET: Using ChatGPT 4.0 for app asset generation! Chris creates mascots and illustrations that give his apps personality and polish. The workflow: 1. Generate base character 2. Create variations for different states 3. Refine with specific prompts 10) RESULTS: With just a few prompts, Chris added: • A fully functional AI chat • Tool-calling capabilities • Cost tracking • Model switching • Custom illustrations All in a few hours as a solo developer! 11)FINAL ADVICE from Chris: "A lot of developers are averse to using AI tools, but the ones who embrace them will thrive for the next decade." For non-devs: Start with more guided tools like Replit or Lovable that have guardrails. LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/ BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL Youtube: https://www.youtube.com/@raroque X/Twitter: https://x.com/raroque Instagram: https://www.instagram.com/chris.raroque/