
0:00
NaN:NaN:NaN
Join me as I chat with Jonathan Courtney about how businesses can thrive by going against current digital trends, particularly by offering premium in-person experiences while others focus on AI and virtual offerings. He shares how his company has successfully transitioned from digital-only to in-person events, charging higher prices for physical experiences that consistently sell out. The conversation explores how physical products and experiences create perceived value, authenticity, and scarcity that digital alternatives cannot replicate.
Timestamps:
00:00 - Intro
01:33 - The Anti-Trend to AI
05:53 - Why IRL Events
09:09 - Frameworks for Creating IRL Events
17:20 - JC’s Process for throwing IRL Events
30:27 - The power of physical products vs. digital offerings
36:22 - Final Thoughts and Conclusions
Key Points:
• Jonathan Courtney explains how to profit from the "anti-trend" to AI and digital automation by focusing on in-person experiences
• In-person events are becoming increasingly valuable as people seek relief from digital overload and AI-generated content
• Physical products and in-person events create scarcity and authenticity that digital offerings cannot match
• Building small, dedicated audiences (even just "100 true fans") can be sufficient to run successful high-ticket in-person events
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit
Become a member - https://startup-ideas-pod.link/startup-empire
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
Unscheduled CEO Podcast: https://www.unscheduledceo.com
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
More episodes from "The Startup Ideas Podcast"
Don't miss an episode of “The Startup Ideas Podcast” and subscribe to it in the GetPodcast app.