The Rules That Have Guided India’s Artists for Thousands of Years, Also Guide This Startup’s Growth

It began with a table that Zwende co-founder Innu Nevatia couldn’t find. She had this image of the perfect piece of furniture, but it didn’t exist anywhere outside of her head. No one was making quite what she wanted. In the process of scouring the flea markets and pop-up design shows in and around her home base in Bengaluru, India the idea for her startup was born. “I was meeting all these incredible artists in this quest to find someone to make me a table,” Nevatia says. “And I began to realize there was an opportunity to match the craft of what these artists do with the more modern tastes of today.” So, with her husband, Sujay Suresh, Zwende was launched.