'Everything Is Marketing' What You Need To Know Before Adding To Cart

Decode fashion brand marketing tactics with You Beauty co-host and former Showpo content expert Kelly McCarren as she pulls back the curtain on how online brands entice you to 'add to cart'. If you’ve ever fallen in love with a brand's aesthetic only to regret buying the actual garment, this episode is your ultimate guide to cutting through the noise and making smarter choices at checkout. Leigh sits down with Kelly to unpack personal style confidence, outfit planning tips for colourful style chameleons, and the major social media marketing red flags to watch out for before tapping your card. Plus, the duo dive into everyone's favourite segment, Boujie to Budget, where Leigh shares three chic pairs of Bermuda shorts under $100 and Kelly brings her dream yellow maxi dresses across every price point. BOUJIE TO BUDGET: Leigh's Item: Bermuda Shorts Budget: Target European Linen Bermuda Shorts, $40. Mid-Range: Glassons Tailored Bermuda Shorts, $49.99. Boujie: Atmos&Here Nina Tailored Bermuda Shorts, $69.99. Kelly's Item: Yellow Maxi Dress Budget: H&M Chiffon Strappy Dress, $109. Mid-Range: VRG GRL Alora Sheer Maxi Dress Anais, $219. Boujie: Retrofete Winona Crochet Dress, $917. HELPFUL LINKS:  Become a Mamamia subscriber and get an all-access pass to everything we make, including exclusive podcasts and early listening, subscriber-only articles, monthly giveaways, discounts and our home workout app, MOVE. Subscribe here. Get access to Very Peri, Mamamia's exclusive perimenopause series, for just $59. 25 world-leading experts, over 20 on-demand sessions, available now. We’ve sorted through the noise so you don't have to. Go to veryperi.com.au today. You hot? Same. GET YOUR FASHION FIX: Watch us on YouTube here. Follow us on Instagram & TikTok: @nothingtowearpod Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We're listening! Email us at [email protected] CREDITS: Host: Tamara Holland  Guest co-host: Liv James Producers: Talissa Bazaz, Ella Maitland & Zara Sengstock Audio Producer: Scott Stronach Video Producer: Artemi Kokkaris Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

It's time for a wild dive into the latest internet lore and high-fashion drama, because this week Tamara Holland is joined by the super stylish host of In the Comments, Liv James. From the shocking news that the 2027 John Galliano Met Gala has officially been pulled to the ultimate breakdown of Claudia Sulewski’s four-look Oscar de la Renta wedding extravaganza, no fashion stone is left unturned. Plus, the hosts unpack the revival of 90s "whimsy goth" with the return of Practical Magic 2, Nicole Kidman's jaw-dropping archival-inspired red carpet looks, as well as Law Roach’s chaotic, fabulous YouTube channel. To wrap it all up, they serve up the best vintage activewear finds and stunning bezel-cut diamond jewellery for every budget. BOUJIE TO BUDGET: Tamara's Picks: Gold Jewellery Bougie: Goldie Paris Ilana Bezel-Set Stackable Diamond Band, $1,195Mid-range: The Clement Earrings, $97Budget: YCL Emerald Bezel Stud Earring, $82 Liv's Picks: Vintage active wear Bougie: Mode Mischief Field Pants,$159. & Track Bomber Jacket, $219Mid-range: MOD. VintageBudget: Sleeveless Rib Tank, $8 HELPFUL LINKS:  Want to hear more of Liv James? Check out In The Comments   Become a Mamamia subscriber and get an all-access pass to everything we make, including exclusive podcasts and early listening, subscriber-only articles, monthly giveaways, discounts and our home workout app, MOVE. Subscribe here. Get access to Very Peri, Mamamia's exclusive perimenopause series, for just $59. 25 world-leading experts, over 20 on-demand sessions, available now. We’ve sorted through the noise so you don't have to. Go to veryperi.com.au today. You hot? Same. GET YOUR FASHION FIX: Watch us on YouTube here. Follow us on Instagram & TikTok: @nothingtowearpod Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We're listening! Email us at [email protected] CREDITS: Host: Tamara Holland  Guest co-host: Liv James Producers: Talissa Bazaz, Ella Maitland & Zara Sengstock Audio Producer: Scott Stronach Video Producer: Artemi Kokkaris Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.  Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

If you’ve been trapped in an endless loop of black, beige, and safe corporate neutrals, this episode is your ultimate permission slip to start having fun with your clothes again - Melbourne stylist Mattie Gouman is here to help us take on that bold, bright Scandi energy. Leigh sits down with Mattie to break down everything she spotted on the ground at Copenhagen Fashion Week, from maximalist accessories and print-clashing to the vibrant colours popping off overseas right now (think chartreuse, cobalt blue, and fire-engine red). They chat about how to embrace a "more is more" mindset with pieces you already own, the best Australian hidden-gem brands for playful dressing, and why you don't need a designer budget to stand out. Plus, Mattie shares a surprisingly simple, game-changing t-shirt styling trick that completely blew Leigh’s mind. And stick around for Bougie to Budget, where Mattie breaks down the ultimate oversized denim jackets for every price point, and Leigh brings three effortless maxi skirts to kickstart your spring wardrobe refresh. BOUJIE TO BUDGET: Mattie's Pick: Oversized Denim Jackets Budget: Uniqlo Denim Trucker Jacket, $99.90. Mid-Range: Anine Bing Rory Jacket, $579. Boujie: Celine Trucker Jacket in Cotton Denim, $3,300. Leigh's Pick: Maxi Skirts Budget: Zara ZW Collection Check Midi Skirt, $79.95. Mid-Range: H&M Scarf Detail Skirt, $99.99. Boujie: Heaven Australia Lotus Gia Maxi Skirt, $169.99. Read Mattie's article 'I just got back from Copenhagen. Cool women were wearing these 5 things'. HELPFUL LINKS:  Become a Mamamia subscriber and get an all-access pass to everything we make, including exclusive podcasts and early listening, subscriber-only articles, monthly giveaways, discounts and our home workout app, MOVE. Subscribe here. Get access to Very Peri, Mamamia's exclusive perimenopause series, for just $59. 25 world-leading experts, over 20 on-demand sessions, available now. We’ve sorted through the noise so you don't have to. Go to veryperi.com.au today. You hot? Same. GET YOUR FASHION FIX: Watch us on YouTube here. Follow us on Instagram & TikTok: @nothingtowearpod Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We're listening! Email us at [email protected] CREDITS: Host: Leigh Campbell Guest: Mattie Gouman Producers: Talissa Bazaz, Ella Maitland & Zara Sengstock Audio Producer: Scott Stronach Video Producer: Artemi Kokkaris Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Ever wondered why a specific shade of blue or a weird shoe suddenly takes over your social feed? Welcome to the ultimate Spring 2026 fashion cheat sheet. This week on Nothing To Wear, Tamara Holland (Mamamia’s Fashion Editor) and Lucinda Pickett (Trend Forecaster) break down everything you’ll actually be seeing in stores this season and more importantly, what’s worth spending your hard-earned cash on during a cost-of-living crisis. From Margaret Qualley’s headline-diverting Chanel "circumcised shoe" on the red carpet to the return of '90s zigzag headbands, board shorts (yes, really!), and the rise of "Meadow-core," the girls leave no trend unturned. Plus, Lucinda breaks down the exact science behind how colors like Transformative Teal and Lemon Sorbet are predicted, Tamara gives her hot take on why she's breaking up with skirts, and the duo reveals the major style staples that are officially out for spring. BOUJIE TO BUDGET: Tamara's items: Bougie: Wish Re-Nylon Drawstring Clutch Bag Prada, $1192Mid-range: Thea Leather-Trimmed Nylon Tote Bag Valesque, $330Budget: Drawstring Bag Baguu, $80 Lucinda's items: Bougie: Peony Memoir Gardenia Dress,  $380Mid-range: Millie Dress Sabo Skirt, $138Budget: Poplin Babydoll Dress Glassons, $49.99 HELPFUL LINKS: Right now, every Mamamia subscriber is automatically entered to win a $5,000 Dreamworld holiday for four; flights, accommodation, express passes and more included. Subscribe here to enter. T&Cs apply. Become a Mamamia subscriber and get an all-access pass to everything we make, including exclusive podcasts and early listening, subscriber-only articles, monthly giveaways, discounts and our home workout app, MOVE. Subscribe here. Get access to Very Peri, Mamamia's exclusive perimenopause series, for just $59. 25 world-leading experts, over 20 on-demand sessions, available now. We’ve sorted through the noise so you don't have to. Go to veryperi.com.au today. You hot? Same. GET YOUR FASHION FIX: Watch us on YouTube here. Follow us on Instagram & TikTok: @nothingtowearpod Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We're listening! Email us at [email protected] CREDITS: Co-Hosts: Tamara Holland & Lucinda Pikkat  Producers: Talissa Bazaz, Ella Maitland & Zara Sengstock Audio Producer: Scott Stronach Video Producer: Artemi Kokkaris Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Copenhagen Fashion Week street style, Hilary Duff’s Y2K revival, and TikTok's viral "outfit villain theory" are having a serious moment. Tam and Chelsea Hui are breaking down all the biggest fashion headlines, from extreme maximalist layering on the Danish runways to the thin line between authentic personal style and cool-girl trend fatigue. Plus, the fashion world is in overdrive after the Met Gala announced its controversial John Galliano exhibition, raising the ultimate question of whether we can ever truly separate the art from the artist. And Hilary Duff is single-handedly resurrecting the iconic "jeans and a nice top" uniform on tour, complete with nostalgic vintage tees and glow-in-the-dark stars. BOUJIE TO BUDGET: Chelsea's Item:  Budget: Dissh Fiora Black Cupro Fringe Top $149.99 Mid-Range: Maison Essentiele Lace Longline Cami $325 Boujie: Rag &Bone Billie Sequined Tassel Top $749 Tamara's Item:  Budget: Feather & Noise Lola Cropped Jean in Black Spot, $89.95 Mid-Range: Sheike Amara Denim Barrel Jean, $150 Boujie: Alemais Boa Mid Rise Jean, $390 HELPFUL LINKS: Right now, every Mamamia subscriber is automatically entered to win a $5,000 Dreamworld holiday for four; flights, accommodation, express passes and more included. Subscribe here to enter. T&Cs apply. Become a Mamamia subscriber and get an all-access pass to everything we make, including exclusive podcasts and early listening, subscriber-only articles, monthly giveaways, discounts and our home workout app, MOVE. Subscribe here. Get access to Very Peri, Mamamia's exclusive perimenopause series, for just $59. 25 world-leading experts, over 20 on-demand sessions, available now. We’ve sorted through the noise so you don't have to. Go to veryperi.com.au today. You hot? Same. GET YOUR FASHION FIX: Watch us on YouTube here. Follow us on Instagram & TikTok: @nothingtowearpod Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We're listening! Email us at [email protected] CREDITS: Co-Hosts: Tamara Holland & Chelsea Hui Producers: Talissa Bazaz, Ella Maitland & Zara Sengstock Audio Producer: Scott Stronach Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

If you’ve ever found yourself stuck in an endless activewear rut, intimidated by internet size guides, or wondering where to shop in mid-life without feeling like a fashion victim, this is your ultimate guide. This week, Leigh is joined by Fashion Editor and digital style pro Marisa Remond bringing her best mid-range, mid-life, mid-priced fashion and online shopping advice. Leigh sits down with Marisa to unpack the best hidden-gem international brands available in Australia, how to search by fabric composition to filter out cheap polyester, and the low-risk sizing trick that will completely change how you order online. Plus, they discuss how to build chic, practical wardrobe foundations and how to touch on current trends without overspending. Then, Boujie to Budget, where Marisa has brought game-changing elevated elastic-waist pants that will replace your daily leggings, and Leigh brings three bright pops of cobalt blue to elevate your outerwear collection. BOUJIE TO BUDGET: Marissa's Item: Elastic Waist Pants Budget: Cotton On Jackson Utility Pants, $49.99. Mid-Range: Dissh Scout White Cotton Barrel Leg Pant, $129.99. Boujie: Leset Kyoto Carpenter Pants, $475. Leigh's Item: Cobalt Blue Sport-Luxe Jackets Budget: ASOS Design Oversized Bubble Hem Track Jacket in Cobalt, $95. Mid-Range: M.N.G High Collar Jacket, $159.95. Boujie: Zara ZW Collection Bomber Jacket, $185. GET YOUR FASHION FIX: Become a Mamamia subscriber and get an all-access pass to everything we make, including exclusive podcasts and early listening, subscriber-only articles, monthly giveaways, discounts and our home workout app, MOVE. Subscribe here. Watch us on YouTube here. Follow us on Instagram & TikTok: @nothingtowearpod Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We're listening! Email us at [email protected] CREDITS: Hosts: Leigh Campbell Guest: Marisa Remond Producers: Talissa Bazaz, Ella Maitland & Zara Sengstock Audio Producer: Scott Stronach Video Producer: Michael Kean Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

This week, Kathryn Eisman joins Leigh Campbell to decode what your wardrobe secretly reveals about you, and how a single accessory can completely transform an outfit. Having built an impressive career in the fashion journalism space, Kathryn knows a thing or two about style. But she also has a talent for being able to learn so much about you from just your outfit. She's lifting the curtain on how she reads the subtle "micro-data points" in everyday outfits, her holy-grail advice for putting together an outfit and the most sentimental item she has in her own wardrobe. Plus, Kathryn opens up about founding her cult-favourite fashion movement brand, High Heel Jungle, and what it really feels like to see megastars like Sabrina Carpenter, The Kardahsians and Chappell Roan stepping out in her iconic pieces! BOUJIE & BUDGET: Leigh's Item:  Budget: H&M Heart Chain Necklace, $34.99. Midrange: Los Cabos Zayne Mules, $79.95. Boujie: Mason De Sabre The Soft Trio Bag, $559. Kathryn's Item:  Budget: Meshki Paige Faux Leather Cropped Jacket in Cherry Brown, $239. Midrange: High Heel Jungle Margot Textured Nappa Leather Jacket in Espresso, $2200. Boujie: Saint Laurent Oversized Textured-Leather Jacket, $10945. GET YOUR FASHION FIX: Watch us on YouTube here. Follow us on Instagram & TikTok: @nothingtowearpod Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We're listening! Email us at [email protected] CREDITS: Hosts: Leigh Campbell Guest: Kathryn Eisman Producer: Talissa Bazaz, Ella Maitland & Zara Sengstock Audio Producer: Scott Stronach Video Producer: Artemi Kokkaris Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Gabriette and Matty Healy's wedding has officially set the tone for bridal fashion, and Tam and Lucinda are unpacking every single detail. From Gabriette's subversive Matières Fécales couture gowns to Mel C's secret Australian wedding in borrowed Victoria Beckham, the girls break down all the celebrity bridal news, plus the key 2026 wedding trends you’re about to see everywhere. Then, they'er unpacking what even is "Millennial Ache" and why is Gen Z suddenly obsessed with the early 2000s, offline era? They unpack Hailey Bieber’s sold-out Gap denim collab, Elle Ferguson’s collection, and why the ultimate millennial sneaker, the humble white plimsoll is making a massive comeback. Plus, Jonathan Saunders takes the helm at Kate Spade for a major brand revival. And stick around for Bougie to Budget, where Tam brings the cool utility cargo pants to replace your worn-out jeans, and Lucinda shares the sleek derby shoes you'll be wearing straight into spring. BOUJIE TO BUDGET: Tam's Pick: Cargo Pants Budget: Next Khaki Green Barrel Leg Cargo Trousers, $65. Midrange: BY DYLN Ella Pant in Hemp, $149. Boujie: Camila Coelho Gigi Pant in Olive Green, $378.59. Lucinda's Pick: Derby Shoes Budget: Zara Leather Derby Shoes in Brown, $105. Midrange: Charles & Keith Pippa Leather Derby Flats in Chalk, $149. Boujie: W Concept Heenn Folded Dirby Shoes In White, $250. GET YOUR FASHION FIX: Watch us on YouTube here. Follow us on Instagram & TikTok: @nothingtowearpod Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We're listening! Email us at [email protected] CREDITS: Hosts: Lucinda Pikkat & Tamara Holland Producer: Talissa Bazaz, Ella Maitland & Zara Sengstock Audio Producer: Scott Stronach Video Producer: Michael Kean Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Solving your biggest fashion problems, stylist Donny Galella joins Leigh to tackle thousands of your frantic wardrobe SOS DMs. From the viral "Zara death pants" taking over social media to rapid-fire games of Bin, Borrow, Buy, no style dilemma is left unanswered! They're breaking down how to elevate a basic T-shirt and jeans using a genius shoulder pad trick, how to style perimenopause bloat with confidence, and the four shoe styles that actually go with every pair of pants you own. Plus, Donny reveals his secret colour-combining weapon and how to save your winter wardrobe from mould heartbreak. BOUJIE & BUDGET: Leigh's Item:  Budget: Target Harper Barrel Leg Jeans, $50. Midrange: Levi's Ribcage Full Length Jeans, $159.95. Boujie: FWRD SLVRLAKE London Straigh Leg, $403. Donny's Item:  Budget: Best & Less Hooded Windbreaker Jacket, $45. Midrange: AERE Ines Funnel Neck Bomber, $160. Boujie: Shona Joy Ernest Funnel Neck Faux Suede Bomber Jacket, $360. GET YOUR FASHION FIX: Watch us on YouTube here. Follow us on Instagram & TikTok: @nothingtowearpod Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We're listening! Email us at [email protected] CREDITS: Hosts: Leigh Campbell Guest: Donny Galella Producer: Talissa Bazaz, Ella Maitland & Zara Sengstock Audio Producer: Scott Stronach Video Producer: Artemi Kokkaris Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

Tam and Lucinda recap Couture Fashion Week and how Zendaya managed to wear the Schiaparelli closing look to The Odyssey premiere just hours after its runway debut. Then, we're take a trip down memory lane to unpack their respective 18-year careers across fashion journalism and trend forecasting. They open up their own wardrobes to share the deeply sentimental pieces that have shaped their personal style DNA, including vintage YSL bags, the ultimate postpartum knit pants, and a pair of iconic 80s Calvin Kleins. Finally, they share their biggest style lessons on achieving true style clarity, and why you need to stop falling into the trap of buying the "consolation prize" when shopping. BOUJIE TO BUDGET: Tam's Pick: Big Round Sunnies! Budget: Cotton On Serena Oversized Curved Square Sunglasses, $19.99. Midrange: Reality Eyewear Luxe Second To Midnight in Onyx, $95. Boujie: Prada Round Juniper Tortoise Light Brown Gradient Bordeaux, $693. Lucinda's Pick: Collarless V Neck Cream Blazers Budget: Pretty Little Things Cream Cocoon Cinched Waist Trim Detail Blazer Co-ord, $150. Midrange: Zara ZW Collection Long Collarless Blazer, $299. Boujie: Toteme Woven Blazer, $1750. The Out Loud hosts have handpicked their all-time favourite reads and one subscriber is winning the entire 12-book stack. Subscribe to Mamamia to be automatically entered to win. Current subscriber? You're already in the draw. T&Cs apply. GET YOUR FASHION FIX: Watch us on YouTube here. Follow us on Instagram & TikTok: @nothingtowearpod Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! Email us at [email protected] CREDITS: Hosts: Lucinda Pikkat & Tamara Holland Producer: Talissa Bazaz, Ella Maitland & Zara Sengstock Audio Producer: Scott Stronach Video Producer: Artemi Kokkaris Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.