How to Turn a Moment into a Post Seen Around the World (Down Goes Shaq!) | Aaron Eisman - Author, 'The Evolution of Sports Social Media'

Shahbaz Khan, Head of Social Strategy and Emerging Platforms with the National Football League, talks about his journey from the Sacramento Kings to the Minnesota Timberwolves, UNINTERRUPTED, Nike and finally to the NFL, using each opportunity to your advantage, not being afraid to shoot your shot and so much more. Connect with Shahbaz! ➡️ https://www.linkedin.com/in/shahbazkhanmn Connect with Zach! ➡️ https://linkedin.com/in/zacharygalia Catch new episodes of a Very Good Social Media Podcast every Monday at 12 PM EST everywhere you watch or listen to podcasts.

Mekale Jackson, Sr. Director of Global Social Media Strategy with Under Armour, talks about his journey from St. John's University to Major League Soccer, Roc Nation, the NBA and finally to Under Armor, as well as using your competitive nature to your advantage, not overthinking great content and more. Connect with Mekale! ➡️ https://www.linkedin.com/in/mekale Connect with Zach! ➡️ https://linkedin.com/in/zacharygalia Catch new episodes of a Very Good Social Media Podcast every Monday at 12 PM EST everywhere you watch or listen to podcasts.

Garrett Downing, Director of Social Media & Digital Host with the Baltimore Ravens, talks about his journey, the everchanging demands and responsibilities of being behind the strategy and in front of the camera, constantly pushing the limits of creativity and so much more. Connect with Garrett! ➡️ https://www.linkedin.com/in/garrett-downing-675b0319 Connect with Zach! ➡️ https://linkedin.com/in/zacharygalia Catch new episodes of a Very Good Social Media Podcast every Monday at 12 PM EST everywhere you watch or listen to podcasts.

Kelvin Beachum, NFL Offensive Lineman for the Arizona Cardinals, talks about the importance of building relationships, using your platform for good, how to identify and focus on what is important when building your personal brand, and so much more. Connect with Kelvin! ➡️ https://www.linkedin.com/in/kb2smu Connect with Zach! ➡️ https://linkedin.com/in/zacharygalia Catch new episodes of a Very Good Social Media Podcast every Monday at 12 PM EST everywhere you watch or listen to podcasts.

Jacob Shipley, Head of Social Media for Benzinga, talks about his journey through multiple industries, the importance of understanding your audience, the power of listening, and so much more. Connect with Jacob! ➡️ https://www.linkedin.com/in/jacobshipley Connect with Zach! ➡️ https://linkedin.com/in/zacharygalia Catch new episodes of a Very Good Social Media Podcast every Monday at 12 PM EST everywhere you watch or listen to podcasts.

Brianna Doe, Managing Partner, Marketing & Strategy with Verbatim, talks about her journey, growth strategies for building an audience from scratch, selecting and working with influencers, advice for the next generation and so much more. Connect with Brianna! ➡️ https://www.linkedin.com/in/brianna-doe Connect with Zach! ➡️ https://linkedin.com/in/zacharygalia Catch new episodes of a Very Good Social Media Podcast every Monday at 12 PM EST everywhere you watch or listen to podcasts.

Aaron Eisman, Founder & CEO of Eisman Digital and author of 'The Evolution of Sports Social Media', joined the show to discuss his journey, the process of writing a book on the industry, his first post that garnered global attention (Down Goes Shaq!) and so much more. Connect with Aaron! ➡️ https://www.linkedin.com/in/aaroneisman503 Connect with Zach! ➡️ https://linkedin.com/in/zacharygalia Catch new episodes of a Very Good Social Media Podcast every Monday at 12 PM EST everywhere you watch or listen to podcasts.

Amie Kiehn, Mom and Social Media Pro, joined the show to talk about her journey from teaching to the Carolina Panthers to starting her own shop, the blessings and challenges of being a parent in the industry, setting your priorities, making magic happen at every turn (like videos with Mr. Beast) and so much more. Connect with Amie! ➡️ https://www.linkedin.com/in/amie-kiehn Connect with Zach! ➡️ https://linkedin.com/in/zacharygalia Catch new episodes of a Very Good Social Media Podcast every Monday at 12 PM EST everywhere you watch or listen to podcasts.

Kyle Benzion, Director of Social Content and Engagement with Holiday Inn Club Vacations, discusses his journey from the University of Florida to the Atlanta Falcons to the Orlando Magic to his current role, what it means to be an effective leader, the project he's most proud of, and so much more. Connect with Kyle! ➡️ https://www.linkedin.com/in/kyle-benzion-80bbbb69 Connect with Zach! ➡️ https://linkedin.com/in/zacharygalia Catch new episodes of a Very Good Social Media Podcast every Monday at 12 PM EST everywhere you watch or listen to podcasts.

Angela Denogean, Sr. Social Media Manager for the Carolina Panthers, joins the show to break down her favorite project with the team and how it came to be (1990's schedule release video), her journey from Arizona State to Carolina, the importance of building trust with your players and fans, and so much more. Connect with Angela! ➡️ https://www.linkedin.com/in/angela-denogean-06155b88 Connect with Zach! ➡️ https://www.linkedin.com/in/zacharygalia Catch new episodes every Monday at 12 PM EST everywhere you listen to podcasts.