015: Brand Communities

This week we finish up the brand positioning series by talking about the final two questions of a good position: Why do your customers need you? When do your customers need you the most? Submit a Topic Request - [email protected] Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ Thanks to Whitenight for our theme music. Check them out on Spotify.

ANNOUNCEMENT: Upcoming Free Webinar - Evaluate Your Brand Position | March 23, 1PM EST - Register at createwithroar.com/bpwebinar One of the critical components to a well-crafted brand positioning statement is the description of your ideal customer. In this episode, we take a look at what it takes to define who your customers are and where they are in the market.  Submit a Topic Request - [email protected] Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ Thanks to Whitenight for our theme music. Check them out on Spotify.

ANNOUNCEMENT: Upcoming Free Webinar - Evaluate Your Brand Position | March 23, 1PM EST - Register at createwithroar.com/bpwebinar Over the next few episodes, we will be discussing Brand Positioning. Positioning is about determining what you do and who you do it for. It is a foundational branding concept that can increase your efficiency and revenue by communicating your unique value to your market. Submit a Topic Request - [email protected] Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ Thanks to Whitenight for our theme music. Check them out on Spotify.

In a recent clubhouse conversation, I had the opportunity to explore the tension between personal and business branding. How do creators build personal brands while also working for businesses that are brand-minded? How do we share platforms and empower each other to celebrate our contributions to the work we do together? ANNOUNCEMENT: Upcoming Free Webinar - Evaluate Your Brand Position | March 23, 1PM EST - Register at createwithroar.com/bpwebinar Submit a Topic Request - [email protected] Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ Thanks to Whitenight for our theme music. Check them out on Spotify.

What community do you belong to? This is a question that many brands are starting to consider as the next major step for creating brand loyalty and advocacy.  Download the 2022 Brandsweep at createwithroar.com/brandsweep Submit a Topic Request - [email protected] Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ Thanks to Whitenight for our theme music. Check them out on Spotify.

In this episode of Valor. I recount a recent conversation I had with a client in the process of designing a one-pager. When was the last time that you held a piece of paper that had over $1 million of value? I think that if you really put your mind to it you'd realize that there are assets in your business that you hold every day that has that type of potential. The problem is we don't often think about it that way. Download the 2022 Brandsweep at createwithroar.com/brandsweep Submit a Topic Request - [email protected] Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ Thanks to Whitenight for our theme music. Check them out on Spotify.

Our number one step for creating content?  Where in your day-to-day can you systematize and standardize content that can be used to demonstrate value to current and future clients? Your content is a manifestation of your value. If you aren't creating content you aren't creating value. If you aren't creating value you aren't in business. The real question is are you being intentional with the content (read value) you are creating with your clients? Download the 2022 Brandsweep at createwithroar.com/brandsweep Submit a Topic Request - [email protected] Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ Thanks to Whitenight for our theme music. Check them out on Spotify.

At Roar, much of our work is based on projects that help businesses reframe or support brand strategy and identity. Every time we encounter a new client we have a standard protocol of questions to pricing a project. This episode isn't about pricing... it's actually about how many of our clients struggle to place a value on their return of investment. How much does a logo cost? What do you charge for a name of a new product or software?  In our process inspired by Chris Do and Blair Enns, we answer these questions with a question of our own: "What value do you expect this asset to generate for you?"  In this episode, we explore why businesses should approach designers and agencies with an answer to this question. Because as important it is from the creative perspective to charging a fair price, it's equally important to understand as a business how the asset will impact its revenue, awareness, or efficiencies.  Download the 2022 Brandsweep at createwithroar.com/brandsweep Submit a Topic Request - [email protected] Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ Thanks to Whitenight for our theme music. Check them out on Spotify.

Today we are taking a look at a Harvard Business Review article titled: A Study of 597 Logos Shows Which Kind Is Most Effective. Their study shows descriptive logos communicate and connect with consumers at a higher rate than non-descriptive ones. Does a descriptive logo fit your brand? Do you already have one? What if you don't? That's what we cover in this episode of Valor.  Download the 2022 Brandsweep at createwithroar.com/brandsweep Submit a Topic Request - [email protected] Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ Thanks to Whitenight for our theme music. Check them out on Spotify.

How often do you take a broom to your professional or personal brand? Do you have a rhythm or pattern to refining your brand identity or strategy? This week on Valor we review our annual tool called Brandsweep. In this year's Brandsweep we release the tool called Brand Plan which invites you to create a vision for growth this year.   Download the 2022 Brandsweep at createwithroar.com/brandsweep Submit a Topic Request - [email protected] Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ Thanks to Whitenight for our theme music. Check them out on Spotify.