Copy Crash Course: 5 Common Copywriting Mistakes + How To Fix Them — Ep. 253

When it comes to writing copy for your coaching business, your website is at the top of the list. Because it’s the one place where you have a chance to say everything you want to say about you, your work, who you help, what you do, why they should trust you, and how to get started. All of which takes…copy. But here’s the thing, website copy that hasn’t been well-thought-out can quickly turn your website visitors off or leave them feeling confused, both of which mean they are Xing out of your website and moving on. So, in today’s episode of the Copy Crash Course series, we’re talking about the Do’s and Dont’s of website copy for your coaching business.Website That Works Masterclass - shawnmynar.com/website+++Are you building the right business for your personality type? Find out here >>> TAKE THE QUIZ!Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS! Chat with me on Instagram >>> @SHAWNMYNAR Get the latest scoop >>> SHAWNMYNAR.COM +++ Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW! I appreciate your support. 🙏

It’s the ultimate conundrum…wanting to get paying clients, make sales, and earn a good income from your business BUT not wanting to sound salesy, pushy, or annoying in order to make those sales. This fear of selling keeps too many people from ever getting their business off the ground, and I’m on a mission to change that. So in this episode, I’m going over what it takes to make sales in your business without being salesy and how you can capture the attention of the right people and get them to become paying clients while staying true to yourself, authentic, and approachable.+++Are you building the right business for your personality type? Find out here >>> TAKE THE QUIZ!Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS! Chat with me on Instagram >>> @SHAWNMYNAR Get the latest scoop >>> SHAWNMYNAR.COM +++ Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW! I appreciate your support. 🙏

If you’re a coach or practitioner who has or wants their own business, then there is a 100% chance you’re going to have to write copy for that business, like, on day 1 and every day after that. So knowing the do’s and don’ts for writing good copy is a non-negotiable lesson that you’ll want to learn from the start. So, in this second episode of the Copywriting Crash Course series, we’re going over the most common copywriting mistakes you might be making and how to fix them so you can connect with your clients, attract the right people to your work, and make sales.Messaging Magic Masterclass - https://shawnmynar.com/messaging+++Are you building the right business for your personality type? Find out here >>> TAKE THE QUIZ!Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS! Chat with me on Instagram >>> @SHAWNMYNAR Get the latest scoop >>> SHAWNMYNAR.COM +++ Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW! I appreciate your support. 🙏

Real talk: If want to be in business, you either need to know how to write copy OR be willing to invest thousands of dollars to hire someone who does. Your business literally cannot exist without communicating to your potential customers. And yet, so many coaches, practitioners, and small business owners never give their copywriting skills a second thought and then are stumped when their businesses are struggling to take off, not building an audience, and not creating a connection-based community. It ALL comes back to copy. In this episode, I’m covering the ins and outs of writing good copy for your small business, even if you’re not a “good writer,” so stay tuned.Messaging Magic Masterclass - https://shawnmynar.com/messaging+++Are you building the right business for your personality type? Find out here >>> TAKE THE QUIZ!Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS! Chat with me on Instagram >>> @SHAWNMYNAR Get the latest scoop >>> SHAWNMYNAR.COM +++ Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW! I appreciate your support. 🙏

So, you’ve gotten on board with building an email list and sending emails to your audience, but now, there are bigger questions looming…What are you supposed to say in your emails and how do you get people to read them? Not knowing what to write in emails is one of the biggest blocks business owners have that keeps them from using this powerful tool in their business. So in this episode, I’m going over my best tips and tricks for writing emails people actually want to read so they do their job of growing your business and making sales.Messaging Magic Masterclass - https://shawnmynar.com/messaging+++Are you building the right business for your personality type? Find out here >>> TAKE THE QUIZ!Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS! Chat with me on Instagram >>> @SHAWNMYNAR Get the latest scoop >>> SHAWNMYNAR.COM +++ Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW! I appreciate your support. 🙏

When it comes to Instagram, do you feel like it’s a constant battle to try to figure out what you should post that will actually get engagement and how to attract the right followers to build your audience? If so, welcome to the club, you’re not alone. In the ever-changing world of algorithms, it can be hard to navigate social media platforms to where they can be a beneficial part of your business growth strategy. In this episode, we’re talking about some things you may be doing that are unintentionally hindering your results on Instagram and what you can do to use the social media app to build your business.LIVE Messaging Magic Masterclass - https://shawnmynar.com/messaging+++Are you building the right business for your personality type? Find out here >>> TAKE THE QUIZ!Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS! Chat with me on Instagram >>> @SHAWNMYNAR Get the latest scoop >>> SHAWNMYNAR.COM +++ Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW! I appreciate your support. 🙏

Believe it or not, having an online business is GREAT for introverts. So much of what you do involves connecting, communicating, marketing, and selling, which can seem like very extroverted activities. But when you can do it all on your own terms, from the comfort of your own home, with just a screen and a keyboard, you can build a thriving business while still protecting that introverted energy. In this episode, I’m sharing my favorite online marketing strategies as a mega introvert and how you can use them to grow your business.+++Are you building the right business for your personality type? Find out here >>> TAKE THE QUIZ!Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS! Chat with me on Instagram >>> @SHAWNMYNAR Get the latest scoop >>> SHAWNMYNAR.COM +++ Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW! I appreciate your support. 🙏

You know you need a niche to set yourself apart in your industry and attract the right people to your work, and you’ve been trying to figure that out. But, is your niche a good one? There are specific criteria your niche needs to follow for it to move your business forward and get you more clients. In today’s episode, we’re going over those criteria and how to feel confident that your niche is a good move—and the right move—for your business.Niche Confident - https://shawnmynar.com/niche+++Are you building the right business for your personality type? Find out here >>> TAKE THE QUIZ!Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS! Chat with me on Instagram >>> @SHAWNMYNAR Get the latest scoop >>> SHAWNMYNAR.COM +++ Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW! I appreciate your support. 🙏

So you have a freebie…or maybe even just an idea for one that you want to start working on but…is it good enough? In a sea of freebies everywhere we look, will yours catch the eye of your dream client? And will it be valuable enough for your dream client to give up their email address to receive it? These are just a few of the questions you should be asking yourself before you create any free offer. Because, if your dream clients don’t want your freebie, it’s not going to build your email list, which means it’ss not going to do much for your business. In this episode, we’ll take a look at how to create a freebie people actually want.FREE "Burnout-Proof Your Business" Masterclass - https://shawnmynar.com/burnout-masterclass+++Are you building the right business for your personality type? Find out here >>> TAKE THE QUIZ!Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS! Chat with me on Instagram >>> @SHAWNMYNAR Get the latest scoop >>> SHAWNMYNAR.COM +++ Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW! I appreciate your support. 🙏

So, you started your business with big income goals and exciting plans to make it happen. But now, after a failed launch or one too many months gone by without the number of new clients you expected, you’re starting to question if you’ll ever make the money you want to make in your business. Wait, before you go down that low-vibe spiral, let me show you the REAL reason why you’re not making the sales you want in your coaching business and what you can do about it.FREE "Burnout-Proof Your Business" Masterclass - https://shawnmynar.com/burnout-masterclass+++Are you building the right business for your personality type? Find out here >>> TAKE THE QUIZ!Ready for a business with less hustle, more flow? Create your own signature program >>> WATCH THE FREE MASTERCLASS! Chat with me on Instagram >>> @SHAWNMYNAR Get the latest scoop >>> SHAWNMYNAR.COM +++ Enjoying the show? Be sure to SUBSCRIBE + leave a REVIEW! I appreciate your support. 🙏