1164. Timeless Sales Principles That Will Grow Your Business in Any Economy

The fastest path to sales doesn’t always require launches, campaigns, or sales pages. In fact, your biggest growth lever may be hiding in plain sight: feedback loops. In this episode of The Kelly Roach Show, Kelly shares how to create simple yet powerful feedback loops with your clients, team, prospects, and market so you can turn insights into instant offers that sell right away. From monetizing event sponsorships to closing gaps in your daily sales system, this episode will show you how to leverage real-time feedback to increase conversions, grow revenue, and futureproof your business. You’ll learn: How to use objections as fuel for instant offers Real-world examples of feedback loops leading to 5-figure sales in just 24 hours The four key sources of feedback you should be tapping into every day Whether you’re scaling to six, seven, or eight figures, this framework will help you simplify, speed up results, and sell with more ease. Timestamps: 2:33 — The four layers of feedback 2:34 – 3:42 — How to align with the market zeitgeist for instant conversions 5:17 – 6:30 — Trust-building offers and the role of feedback in acquisition 6:31 – 10:19 — Case study: turning sponsor objections into $10K+ in 24 hours 10:20 – 13:39 — How to flip objections into proactive marketing and sales tools 13:40 – 16:07 — Building systems to capture and act on feedback instantly 16:08 – 18:04 — Real-time team example: solving an offer gap  18:05 – 19:20 — How rapid execution + feedback loops fuel visionary leadership Resources: Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/            Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/       Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

The past few years have brought massive change, disruption, and transformation in both life and business. Many entrepreneurs are standing at a crossroads, asking: what is the right path for me in this next era? In this episode of The Kelly Roach Show, Kelly shares insights from a Legacy Leaders mastermind conversation about making aligned business decisions rooted in discernment, not comparison. She unpacks how to balance ambition with peace, prune and simplify when necessary, and lean into God’s guidance as the ultimate compass for your entrepreneurial journey. You’ll learn why bigger isn’t always better, how to create the right conditions for success in this season, and why giving yourself permission to evolve may be the most important strategy of all. Timestamps 0:04 – The importance of discerning the right path for your next era 2:24 – The danger of “me too” marketing and how brands self-commoditize 3:38 – Stick to one business or pursue multiple paths? 5:54 – Why focusing deeply on one business may not be “settling” but strength 7:40 – Discerning between ambition, culture, and God’s calling 11:10 – Bigger isn’t always better: why small can be powerful and purposeful 20:40 – Kelly’s own focus for 2026 and the importance of pruning 22:28 – Creating the conditions for success in your current season 25:21 – Invitation to the Legacy Leaders mastermind event in Miami Resources: Grab a copy of Conviction Marketing: Your Guide to Influence, Authority and Market Leadership Online: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Grab a copy of Discerning the Voice of God by Priscilla Shirer: https://www.amazon.com/Discerning-Voice-God-Revised-Recognize/dp/1462774040  Legacy Leaders Mastermind: High-level strategic mentorship and community for $1M+ entrepreneurs: https://programs.thebusinessadvisory.com/legacy-leaders Legacy Leaders Miami Mastermind Event (Sept 26–27): Two-day in-person strategy and networking intensive at Miami Ironside: https://events.thebusinessadvisory.com/eventrsvp-4871 

For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer. But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding. In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30 days, nurtures your best buyers, and fuels multiple revenue streams across your business. You’ll discover: Why passive membership models aren't effective The 3 essential elements of designing a membership for premium clients How to engineer a quick win within 30 days to build trust and move members into your upsell machine Timestamps 1:17 – The rise of subscription growth and why memberships are exploding 2:44 – Dream 1000 + Miracle Hour: the foundation of the new model 3:44 – Why “downsell” style memberships are failing today 5:08 – Why memberships make sense as a first step for your high-ticket buyer 7:00 – How to design your membership for a 30-day quick win 11:19 – Core differentiators of a highly effective and profitable membership 13:25 – Turning your membership into a million-dollar business (and beyond) Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/     

In this episode of The Kelly Roach Show, Kelly unpacks the timeless principles of selling that have fueled millions of dollars in sales - principles that never expire and can be applied in your business right now. You’ll learn: How to shift from chasing leads to cultivating relationships with best buyers The critical role of retention, renewals, reactivations, and referrals in sustainable growth How to grow market share with current clients instead of constantly relying on new acquisition These strategies don’t depend on algorithms, ad spend, or complicated funnels. They’re principles you can apply today to create consistent, scalable results. Timestamps 01:03 — The #1 lesson Kelly learned about sales from corporate 07:56 — The Dream 1000: organizing your future customer base 09:47 — Best buyers only respond when they’re ready to buy 15:53 — Reactivating past customers 18:55 — Why churn stops most businesses from growing 19:55 — Growing customer market share vs. chasing new clients 21:39 — The trust-building offer strategy explained 24:47 — Resources to implement these strategies now Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/           Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/     

In this special episode, Kelly is joined by her 11-year old daughter, Madison Roach, for a heartfelt conversation on courage, resilience, homeschooling, and chasing big dreams. From dance auditions to starting her first girls’ club, Madison shares wisdom beyond her years - reminding us all that the journey is just as important as the outcome. If you’re a parent, an entrepreneur, or someone looking for inspiration to keep going, this episode is for you. Timestamps: 7:09: Why faith and family time made homeschooling a powerful choice for Kelly's family 10:07: Favorite homeschool classes (from Christianity to investing) 15:22: Madison’s first business milestone 18:42: Building confidence, public speaking, and resilience in young girls 22:28: Why community matters for kids as much as it does for entrepreneurs. 29:39: Looking ahead: year two of homeschooling and big lessons from year on Resources: Join The Courage Club (for girls ages 7–14): https://thecourageousbrand.com/ Join the Courageous Moms, Confident Daughters Private FB Group: https://www.facebook.com/groups/2017495274972679  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/     Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/     Connect with Kelly on Instagram: @kellyroachofficial

With AI commoditizing information, service-based entrepreneurs are left asking: how do we stand out and build offers that last? In this episode of The Kelly Roach Show, Kelly shares the four key elements you need to futureproof your offers so your business thrives no matter how the market evolves. This conversation will help you rethink how you design, deliver, and scale your programs. Timestamps: 0:24 – The ultimate goal of every service-based business 2:05 – The first key: specialization and becoming a category leader 4:17 – The second key: building stronger community in the age of AI 5:13 – The third key: moving from information to implementation 7:40 – The fourth key: disrupting how you structure delivery and client interaction 9:03 – Using asynchronous learning (private podcasts, AI tools, transcripts) to reduce Zoom fatigue and maximize live time 10:08 – Why businesses that focus on community, specialization, implementation, and innovation will stand the test of time 11:00 – A sneak peek at an upcoming project that incorporates all of these elements Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/          Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/     Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/      

In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape. Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever. If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales sustainably without sacrificing integrity, fulfillment, or freedom, this conversation is a must-listen. You'll learn: How Julie went from leaving a 20-year corporate career to creating a $1.4M business in 18 months Why so many entrepreneurs build businesses they don’t actually love—and how to avoid it The game-changing impact of the Trust-Building Offer and how it complements live launching How to create offers that consistently sell while giving your clients transformational results Why the online business world is entering a new era—and what you need to do to adapt Timestamps 0:00 – 4:25 | Kelly introduces Julie and their history working together 4:26 – 11:20 | Julie’s leap from IBM VP to entrepreneur, and the struggles that almost cost her marriage and dream 11:21 – 18:45 | The breakthrough: how live launching led to $1.4M in 18 months 18:46 – 28:00 | Why timeless business principles matter more than ever in today’s market 28:01 – 36:40 | The rise of the Trust-Building Offer—why it works and how Julie implemented it 36:41 – 47:50 | Human Design, finding your voice, and building a business aligned to your strengths 47:51 – 59:00 | The new era of online business: from saturated funnels to building trust and community 59:01 – 1:10:00 | Julie’s success with her membership, how upsells are happening naturally, and why this creates freedom 1:10:01 – 1:18:30 | The economic reality most gurus aren’t addressing—and the massive pent-up demand waiting in your audience 1:18:31 – end | Kelly and Julie’s final thoughts on embracing the transition and thriving in this new business model Resources: Learn about Julie’s work: https://julieciardi.com  Follow Julie on Social: https://www.instagram.com/julieciardi/  Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo       Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054   Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/          Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/       Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/ 

In this episode of The Kelly Roach Show, Kelly shares the timeless strategy that has fueled her growth to multiple 7 and 8-figure businesses: filling the gap in your market. She breaks down how to identify what your audience needs most, how to build offers around those needs, and why becoming obsessed with solving client problems better than anyone else is the key to category leadership. This episode walks you through how to: Increase daily sales through trust-building offers, accelerator offers, and upsell systems that work in unison (without extra ad spend or massive launches) Avoid the trap of customer churn and instead increase lifetime value Quickly test new offers without over-investing in time, money, or resources Whether you’re just starting out or scaling to 8-figures, this episode will show you how to turn unmet needs into revenue opportunities and growth momentum. Timestamps 1:30 – Identifying the gap in your market 5:15 – Creating trust-building, accelerator offers, and upsell machines 7:40 – Lifetime customer value and the danger of high churn 9:55 – How to uncover unmet needs: conversations, questions, and market listening 11:45 – The importance of fast, imperfect testing for new offers 14:20 – Real examples of accelerator and trust-building offers working now Resources: Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo      If you liked this episode, you'll love these too: The Rise of the Trust Building Offer: https://podcasts.apple.com/us/podcast/1151-the-rise-of-the-trust-building-offer-why/id1052353755?i=1000717655905  The 3-Part Framework for Building an Upsell Machine: https://podcasts.apple.com/us/podcast/1157-the-3-part-framework-for-building-an-upsell-machine/id1052353755?i=1000721025756  How to Maximize Revenue without Adding More Clients: https://podcasts.apple.com/us/podcast/1154-how-to-maximize-revenue-without-adding-more-clients/id1052353755?i=1000719476708  Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/         Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/      Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/   

What does it really take to scale toward $100 million while staying aligned with your values, vision, and calling? In this candid episode of The Kelly Roach Show, Kelly pulls back the curtain on the real journey to her $100M goal: the messy pivots, crushed dreams, and the moments of divine direction that shaped her path forward. You’ll hear how she went from running six companies at once with no clear “one thing” to identifying thecornerstone of her next era of growth. She shares why she walked away from the idea of scaling her high-ticket coaching model to $100M, faith-led decision-making and why she’s embracing a decade-long vision instead of chasing big, immediate results.  If you’ve ever wrestled with long-term strategy, business model decisions, or trusting the process in uncertain times, this episode is for you.  What You’ll Learn: The difference between growth and scale - and why both matter Why Kelly walked away from scaling her high-ticket model beyond 8 figures The next steps toward building her second 8-figure company Timestamps: 3:00 – Why Kelly decided not to scale her high-ticket coaching model to $100M 7:40 – The staffing realities of scaling to 9 figures 9:00 – Killing a dream and building six companies 11:40 – God’s directive to keep Virtual Business School going 13:00 – The market shift that positioned VBS for massive growth 15:10 – Putting VBS at the helm of the business portfolio 16:16 – Boutique consulting plans for The Business Advisory 18:18 – Slowing down after 8 figures 21:14 – Shifting from self-reliance to partnering with God RESOURCES: Subscribe to the newsletter: https://thekellyroach.com/kairosnewsletterorganic  Join Kelly's Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs    Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755    Download the FREE Guide to creating Trust Building Offers that sell:  https://kellyroachinternational.kit.com/tbo     Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/        Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/     Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/  

If you’ve ever felt the pressure of being “left behind” because you’re not jumping on every new trend, tool, or AI breakthrough — this episode is for you. In this episode, Kelly shares why the most powerful, profitable business strategies are often the most timeless, and how chasing every new tactic can actually stall your growth. In this conversation, you’ll learn: Why trusting your own intuition in business is more important than ever. The psychological trap of feeling “behind” — and how it sabotages entrepreneurs. How to filter trend-based noise so you can focus on strategies that actually move the needle. The truth about AI adoption, early-stage tools, and the reality behind the hype. The simple, repeatable actions that will make your brand feel “everywhere” without burning you out. Kelly also shares real examples from her own business and client base to help you navigate the current wave of AI pressure while keeping your business growth consistent, intentional, and sustainable. Timestamps 3:18 – Why timeless strategies still outperform trendy tactics 6:47 – The psychological cost of constantly chasing “the next big thing” 9:54 – AI hype vs. AI reality: What’s actually working right now 13:32 – Why early AI products are disappearing from the market 17:01 – Back to basics: what’s really driving growth in 2025 21:22 – How to look “everywhere” without doing everything 24:15 – The only things Kelly focuses on relentlessly 27:48 – How to filter noise and trust your own business instincts 29:55 – Final reminder: You are not behind Resources Free Training: How to Design & Implement a Trust-Building Offer to make daily sales: https://youtu.be/NdL9CYkvYbY   Join Kelly's Virtual Business School membership: https://go.virtualbusinessschool.com/joinvbs   Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755   Download the FREE Guide to creating Trust Building Offers that sell: https://kellyroachinternational.kit.com/tbo    Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/       Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/    Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/