
You can read every study, take every certification, and understand all the biomechanics in the world. That doesn't necessarily mean you can coach worth a shit.
This week, I get into the gap between science-based and evidence-based coaching, why some hypertrophy research is asking the wrong questions, and why getting actual coaching experience matters more than collecting credentials. We also break down two exercises I think are wildly overrated—hip thrusts and cuff lateral raises—including where they fall short, when they're useful, and what I'd prioritize instead for building glutes and shoulders. Plus, some thoughts on creating content from real coaching experiences, solving problems for individual clients, and why context matters more than defending your favorite exercises.
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