SPECIAL: Preparing for Q4 and Black Friday

Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space.✅ Learn more about the Foxwell Founders Community [affiliate link]It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia. Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and ideas that are moving the e-commerce and media buying community forward.In this episode, Andrew Foxwell sits down post-Founders meet-up with Edwin and Tris to talk through his thoughts about Q4/BFCM along with a few trends he's seeing in the media buying community.The guys share some of their favorite learnings from the Founders meet-up held in Amsterdam on August 29, 2024. They move on to discussing BFCM offers and the value of having the right offer for success. (IE 20% off might not cut it this year).They round out the episode with a few hot takes and while Andrew doesn't quite call them "X (Twitter) beefs" he shares on what might be truly holding the community back when it comes to learning and growing in the DTC space.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Uncommon Goods: https://uncommongoods.com/TODAYPrivacy & Opt-Out: https://redcircle.com/privacy

Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering..📝 Take the One-Question Survey.Today’s story links:Google Announces New Shorts-Focused Video Ad OptionsYouTube's hyperlinked comments could drive valuable traffic for Google Search - TubefilterThreads might get ads early next yearLinkedIn Adds ‘Open to Volunteer’ OptionTikTok Expands Affiliate Marketing Program.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Uncommon Goods: https://uncommongoods.com/TODAYPrivacy & Opt-Out: https://redcircle.com/privacy

Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER..📝 Take the One-Question Survey.Today’s story links:Shopify Shares Surge More Than 20% On Revenue, Margin GrowthAustralia Looks To Enact Law Restricting Social Media Usage for TeensBrands prepare for more shoppers to buy from their phones this holiday seasonBluesky Now Has 1.5 Million Users Amid Competition With Musk’s XAmazon is shutting down FreeveeGoogle Slides is getting a new collection of professionally designed templatesAI Chatbot Added to Mushroom Foraging Facebook Group Immediately Gives Tips for Cooking Dangerous Mushroom.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Uncommon Goods: https://uncommongoods.com/TODAYPrivacy & Opt-Out: https://redcircle.com/privacy

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub..📝 Take the One-Question Survey.Today’s story links:Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to TestPromotions in italics are more effectivePinterest Reports Slower Revenue GrowthInstagram Says It Does Not Reduce the Reach of Sponsored ContentInstagram Expands Boosting To Include More Post TypesGoogle Ads Editor Version 2.8 Gains AI Images, Brand Guidelines, New Help Center and moreAmazon debuts virtual holiday shop.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Uncommon Goods: https://uncommongoods.com/TODAYPrivacy & Opt-Out: https://redcircle.com/privacy

This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Uncommon Goods: https://uncommongoods.com/TODAYPrivacy & Opt-Out: https://redcircle.com/privacy

Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands..📝 Take the One-Question Survey.Today’s story links:You should use thisCanada forces TikTok to dissolve business operationsReddit’s growth presents opportunities for brandsYouTube enables Shorts creators to request brand partnershipsSnapchat adds ad placement verification from DoubleVerifyMicrosoft Advertising updates Shopping Audience Campaigns.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Uncommon Goods: https://uncommongoods.com/TODAYPrivacy & Opt-Out: https://redcircle.com/privacy

Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. .📝 Take the One-Question SurveyToday’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Uncommon Goods: https://uncommongoods.com/TODAYPrivacy & Opt-Out: https://redcircle.com/privacy

Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sales. .Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Uncommon Goods: https://uncommongoods.com/TODAYPrivacy & Opt-Out: https://redcircle.com/privacy

Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search….Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Uncommon Goods: https://uncommongoods.com/TODAYPrivacy & Opt-Out: https://redcircle.com/privacy

Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke..Today’s story links.📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact us.GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Premium tools: Update Credit Card • Cancel.MORE🆘 Need help with your social media? Check us out: engageQ digital🌟 Rate and Review Us🤝 Our Slack.UPGRADE YOUR SKILLSGoogle Ads for Beginners with Jyll Saskin GalesInside Google Ads: Advanced with Jyll Saskin GalesFoxwell Slack Group and Courses.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.Some links in these show notes may provide affiliate revenue to us.Our Sponsors:* Check out Uncommon Goods: https://uncommongoods.com/TODAYPrivacy & Opt-Out: https://redcircle.com/privacy