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I made $22k over Black Friday, and it wasn't because of some flashy discount or crazy hustle. Most people are doing sales all wrong, skipping the steps that actually make launching feel fun and easy. In this episode, I'm spilling:
- How I planned two separate launches (coaching + product) without losing my mind
- The simple strategy that got people saying "yes," sometimes even a day after the sale ended
- Why treating launches like a game changes everything (and makes sales actually feel good)
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