Branding for Small Business: Interview with Felipe Mandujano

What is branding? It\'s not just a logo; it\'s a complete package. The whole enchilada. In this episode, I talk to branding and design expert Felipe Mandujano about what successful branding looks like, and specific things to look for in choosing a branding strategy for your business or organization. Enjoy!

My very first podcast interview! This week, I talk to Dustin Mankin, the talent behind Exite Video Magazine. In this episode, he talks about how he got involved with Japanese car and drift culture, how he builds a loyal niche audience on social media, and he even changes my mind a bit about how to use disappearing digital content to get exposure.  Fun conversation about cars, community, and going after what you want in life. Enjoy it! 

In Episode 10, we talked about what you say and how you say it as a creative blogger or podcaster. In Episode 11, it\'s all about where you say it. Social media schedulers, podcast distribution, and content marketing automation for written content are all important, as Tim says the buzzword for online creators in 2019 is not content or consistency, but distribution. Where do you say what you want to say? These tips will help you shout your message from a whole bunch of digital rooftops.

It\'s not what you say, it\'s how you say it? It\'s actually both. Not only that, but it\'s where you say it too. On this episode, Tim covers the first two. How does a creator come up with what to say? Or how to say it? Here are a few ideas to get you started.

Social media is confusing as all get out. In this episode, Tim talks about which social media platforms that small businesses and organizations should be on, why they should be on each, and a couple that will surprise you.

Your personal brand is probably not what you think it is. There\'s a difference between personal brand and personal branding, and in Episode 8, Tim understands it because he used to drive really cheap cars as a teenager. 

Tim Adkins may do digital, but right now he\'s doing a head cold, so it\'s a short episode. In this one, I say thank you and update everyone on how the podcast is going. My listeners rock!   

In this episode, Tim gives advice to small businesses and organizations who just can\'t seem to get any traction on their Facebook posts. Why doesn\'t anyone like you? Well, maybe it\'s not you. Maybe it\'s how you\'re presenting your message. Let\'s fix it.

Can Tim just decide on a name already? Apparently not because he\'s changed it again. Promise, though, this is the last time. Five reasons why the name has changed. Protecting the innocent? Not listed.

It\'s the wild wild west out there when it comes to creative work and digital marketing. Can you trust the experts? Can you even trust me?