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The 52-Hour Monopoly Game That Trapped a Generation

8/11/2026
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In 1987, McDonald's launched a simple Monopoly game that would run for decades—but the very first high-stakes version in 1982 created a frenzy unlike anything fast food had seen before. We're peeling back the game pieces to reveal how this promotion changed marketing forever, why people called in sick to collect Park Place, and the bizarre lengths families went to complete their sets.

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