315 - Marketing to Black Audiences is Product Management

Ari Zelmanow is Head of UX Research for Twilio's Communications business. A retired police detective turned market detective, Ari now investigates human behavior as it relates to shopping, buying, and using products to deliver valuable outcomes for businesses. In this episode, Ari and Roddy dive into how adopting a newsroom room approach enables research teams to build knowledge and drive impact throughout the entire organization. Ari shares his unique framework for growing researchers into trusted consultants for business leadership, and much more. Here, we outline three takeaways and encourage you to download the full transcript below for more. One of the most valuable tools researchers have at their disposal is feedback - from the customers you have to the ones you want to have. Sign up for a free trial with the DISQO CX platform to get started. 

The latest episode of "This is Product Management" features Tricia Houston, Founder and COO of The ExperienceBuilt Group. In this episode, Tricia dives deep into the concept of experience and why she believes it's not just the responsibility of a specific department but something that every member of your organization should embrace. She highlights the importance of having everyone rowing in the same direction, which can be challenging but ultimately rewarding. Listen now for the big takeaways and more on how experience is at the center of The ExperienceBuilt Group. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report. 

The latest episode of "This is Product Management" features Pepper Miller, President of the Hunter-Miller Group, who highlights how impactful it is for executives to understand and maximize their audiences' differences. Learn how she convinced companies to spend time and money researching black audiences. TIPM, brought to you by DISQO, features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report. 

In the latest episode of "This is Product Management" Jonas Klink, Vice President of Product and UX Design at Thrive Market, discusses his passion for accessibility and the three-step framework to implement it at the core of every product. Learn also about the craft of product management and how to ensure mission and vision are always front and center. TIPM, brought to you by DISQO, features the brightest minds fueling product teams as they share insights on product management, strategy, development, and how they put customer experience (CX) front and center. If you're interested in the findings on podcast advertising opportunities through attitudinal and behavioral data, click here to access DISQO's report. 

This latest episode of "This is Product Management" features Dan Erickson, CEO and founder of Viable. He shares his perspective on the importance of customer feedback and explains how Viable uses generative AI to manage this process. Learn about the shift AI is bringing into feedback collection and its analysis.  TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 

The latest episode of "This is Product Management" features Anna Marie Clifton, who explains how often process is seen as a hindrance, whereas it should instead be considered as an accelerant to getting things done, as "it gets everyone on the same page about how things get done." Learn how product managers can use process development to build smoother and more efficient workflows.   TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 

In the latest episode of This is Product Management Derek Osgood, CEO and Founder of Ignition shares his perspective on how go-to-market processes are essential for the collaboration between both product and marketing teams and explains how to create more efficient roadmaps that allow better handoffs between departments. TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 

In 2023's first episode of This is Product Management Emmanuel Probst, Global Lead for Brand Thought-Leadership, Senior Vice President of Brand Health Tracking at Ipsos, and author of the new book "Assemblage," explains why it is important to make a positive impact on people and why listening to the mission behind what customers want to achieve is fundamental in building meaningful products.  TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 

In the latest episode of This is Product Management Jamin Brazil, Managing Director of HubUX at Voxpopme, talks about why building solid human relationships and becoming indispensable in solving a problem for your customer can determine the success of a product, and why adding value to them is crucial.  TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today. 

In today's episode of This is Product Management Ken Babcock, Co-Founder & CEO at Tango, explains why it is so important for product managers to collect users' feedback and measure how quickly they can get people those a-ha moments.  TIPM is produced by Feedback Loop by DISQO, the agile research platform designed for product and marketing teams. Get access at https://go.feedbackloop.com/start-free-now-tipm to a free trial today.