Special Edition: Building Diverse Design Teams, Part 1

On August 28, I hosted a webinar on Building Diverse Design Teams in which I spoke to some of the top leaders in design about the importance of building a more diverse, equitable and representative profession—and what we as individual leaders can do to make that happen. The event was also a fundraiser for an organization called Diversify by Design, and their program DESIGN=, which provides design curriculum kits, teacher training, mentorship, and career guidance to middle- and high-school classrooms in marginalized communities. My co-host for the event was design leader, educator, author, and tv presenter, Kevin Bethune. In part one of this two-part episode, Kevin and I are joined by Oen Hammonds, Shawn Williams, and Ellen McGirt, and we also heard from teachers who are working with the DESIGN= curriculum kits in their classroom. In part two—dropping next week—we are joined by Tysonn Betts, Omari Souza, and Debbie Millman.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

The State of Black Design conference was launched as a virtual event in 2020 during the wake of the murder of George Floyd at a time when our country, and the design industry were confronting the sobering reality of racial inequity. Since 2020, the State of Black Design has grown into a vibrant and thriving community of design leaders, practitioners, educators, and students. On Juneteenth that community will come together in Minneapolis for State of Black Design conference, We On Point: A Celebration of Black Design Excellence. In this special episode, I speak with the founder of State of Black Design, professor Omari Souza, and with one of the moderators of the upcoming conference, Chanda Smith Baker. Omari Souza is a designer, educator, and community activist. With industry experience at organizations such as VIBE magazine, Capitol One, and CBS Radio, Omari is now Assistant Professor of Communication Design at University of North Texas. His forthcoming book, Design Against Racism: Creating Work That Transforms Communities, explores the role of design in perpetuating and repairing racial harm. Chanda Smith Baker has spent her career of more than 25 years at the intersection of philanthropy, business, government and community. Founder and CEO of the Minneapolis-based consultancy Smith Baker, Chanda is an experienced executive leader, board member, and public speaker who focuses on nurturing diverse talent, and activating audiences toward racial equity and social impact. Her podcast, Conversations with Chanda can be found wherever you get your pods.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

In this episode—the finale of Season 2 of the series—I speak with renowned design leader and author Kevin Bethune.Kevin’s remarkably divergent career spans engineering, business and design over more than 25 years. He’s worked as a nuclear engineer at Westinghouse Nuclear, designed sneakers at Nike, and consulted with global enterprises at BCG. Kevin currently leads Dreams • Design + Life, a think tank that delivers design & innovation services using a human-centered approach.A Board Trustee for ArtCenter College of Design and a Board Director for the Design Management Institute, Kevin is the author of one of my favorite design books, Reimagining Design: Unlocking Strategic Innovation, which was published by MIT Press in 2022. Kevin’s next book, Nonlinear: Navigating Design with Curiosity and Conviction will be published in February of 2025.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

“We keep thinking that things are supposed to be static, but it’s always changing. It’s about reinvention and seeing the beauty in that.” As we’ve discussed throughout Season 2 of this series, we’re in the midst of a challenging time for the global design industry that is causing many established design leaders to face unexpected change and uncertainty — many for the first time in their career. My guest for this episode, Jenna Date, is a pioneering design practitioner, entrepreneur, educator, consultant and executive design leader. With deep experience leading design and innovation programs in the healthcare industry, Jenna also spent a decade teaching at the Human-Computer Interaction Institute at Carnegie Mellon University in Pittsburgh. More recently she has relocated to Burlington, Vermont where I met her on a recent visit to that city.Jenna has navigated changing circumstances many times in her long career, and she brings a refreshing candor to our discussion, openly sharing the challenges and joys of professional and personal reinvention. Together we discuss the emotional strain we’re seeing in many of our design leadership peers, the increased need for supportive community connections, and specific tactics for approaching mid-career job searches.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

Throughout this season of the series I’ve been speaking with leaders who have used their design superpowers in community and civic leadership roles, and in this episode I continue that thread in my conversation with Richard Hollant.In 1988 Richard founded CO:LAB as a design consultancy with a focus on brand design and product launches. Over time the firm moved from its original home in Boston, to Hartford, Connecticut, and has shifted its focus from brand design to social impact work, engaging with community and cultural organizations in Hartford and across Connecticut. CO:LAB has won awards from PRINT, HOW, and Cause/Effect among others, and Richard has been featured in Business Weekly, Communication Arts, and Fast Company. A longtime leader in AIGA, the professional association for design in the US, Richard was appointed Commissioner of Cultural Affairs for the City of Hartford in 2017, and during the Covid pandemic he was tapped by the Mayor of Hartford to lead the strategic reopening of the arts, culture, and recreation throughout that city. In 2019, Richard founded Free Center—a collection of rehabilitated community spaces providing free access to arts, culture, trauma healing, and advocacy programming in forgotten neighborhoods across Connecticut.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

I caught up with my guest for this episode, Daniela Marzavan, in the middle of an 8 week design road trip she is taking through Europe with her partner and 2 children—she’s calling it the Traveling School of Design Thinking.Based in Portugal, Daniela, is a self-described “pracademic”, fluidly straddling the line between design practice and design education. Daniela is fluent in 7 languages, and puts many of those languages to use in a practice that takes her across Europe and around the world working with universities, startups, scaled enterprises, NGOs, and governments, infusing these organizations with design thinking, innovation, and human-centered ways of working. Daniela is the co-author of the new book Creativity for a Sustainable Future, which seeks to harness the power of creativity as a driving force for positive change in complex environmental, social, and economic problems.We covered a lot of territory in this discussion, and I really enjoyed getting Daniela’s refreshing perspective on the trends she is seeing in the global regions she’s working in—trends that don’t always match what we see in parts of the design industry dominated by North American tech companies.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

“I think that this idea of cross-functionality may be a legacy framework.”Throughout this season of the series I’ve been looking at the impact of AI and other emerging technology on the future of design and design leadership, and I’ve been particularly interested in examining this through the lens of some of the top academic design programs in the US. I find that looking at how students are learning design in the classroom can be a great predictor for how they will show up in the workplace in the years ahead, which of course will have a major impact on how our design teams and scaled design programs will operate. My guest for this episode is Vivek Rao, director of the new Masters of Engineering in Design & Technology Innovation program at the Pratt School of Engineering at Duke University. A mechanical engineer by training, Vivek spent his early career at the design and innovation consultancy IDEO. He then did his PhD studies in design, innovation, and emerging technology at the University of California Berkeley, before joining Duke in 2023.We discuss the core idea of cross-functionality—blending design with engineering, business, data, marketing and other disciplines—a quality that Vivek himself embodies, and is instilling in his students.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

In recent years AI has become the dominant disruptive force for businesses and scaled organizations in every industry and global region, and it’s having a dramatic effect on the profession and practice of design. Over multiple episodes this season, I’ll be examining the impact of AI on design and design leadership from a variety of angles.In this episode I look at how AI is showing up in the academic design environment. How are students responding to the possibilities presented by AI, and by the immediate access they have to it? How are design educators integrating AI into their curricula, coursework, and programs? Importantly for design leaders, what does all of this tell us about the generation of designers who will be stepping into the profession—and into our teams—in the years ahead? My guest for this episode is Professor Jonathan Hanahan of the Sam Fox School of Art & Design at Washington University in St Louis. Jonathan brings a deeply technical practice and experimental approach to teaching design—an approach that is sometimes at odds with the more traditional craft-oriented graphic design foundation that the Sam Fox School is built on and known for. Later in the episode, we’ll hear about the new cross-disciplinary graduate design program just launched at the school. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

Any podcast episode that begins with “I was born in Dalton, Georgia, the carpet capital of the world…” must be a good one! Throughout Season 2 of this series, host Doug Powell is speaking with guests who have established themselves as leaders in design and then have become leaders in a completely different space. Nobody embodies this leadership journey more than Doug's guest for this episode, Bill Grant. Bill is the founder and president of Grant Design Collaborative, the award-winning design firm he has led for over 30 years, and he’s a former national president of AIGA, the professional association for design in the U.S. Bill is also serving his second term as mayor of Canton, Georgia, the small town outside of Atlanta where he lives and works.   In this wide-ranging conversation, Bill discusses his early influences as a designer, and how he has brought his core qualities as a designer into public service and civic leadership with remarkable success. In a time when many small towns are struggling, Canton is thriving under Bill Grant’s leadership, and now proudly carries the moniker of the coolest small town in America. Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.

One of the best design books of 2023 was Centered: People and Ideas Diversifying Design, a remarkable collection of essays, interviews, and stories compiled and edited by my guest for this episode Professor Kaleena Sales. This amazing book spans geographical regions and cultures from Alabama to India, and from Kurdistan to Zimbabwe, illuminating designers, techniques, ideas, and artifacts that have previously gotten little or no attention by the established western design community. The book provides important context for all leaders building inclusive, human-centered design teams and programs. Kaleena Sales is Associate Professor of Graphic Design and Chair of the Art & Design Department at Tennessee State University, a historically black university in Nashville. Her research and writing are rooted in racial justice and equity, with a specific focus on the ways culture informs aesthetics.Kaleena and host Doug Powell are joined in the second half of the episode by one of the contributors to Centered, Sadie Red Wing, a Lakota/Dakota graphic designer and advocate from the Spirit Lake Dakota Nation. Sadie teaches at OCAD University in the Graphic Design and Indigenous Visual Culture programs.Doug Powell is an award-winning designer and executive design leader with more than 30 years of experience in a wide range of design disciplines. Learn more about Doug's practice as a consultant, educator, and coach at his website dougpowell.design.