Re-Making Retail Magic: John Bayliss, CEO of Mastermind Toys, on Experience, Trust, and Franchising

In the first episode of The Voice of Retail for 2026, host Michael LeBlanc is joined by John Bayliss, Chief Executive Officer of Mastermind Toys, for an in-depth conversation on specialty retail, the evolving toy category, and why franchising has become a central pillar of the brand’s next phase of growth.Bayliss brings a rare operator’s perspective shaped by a global career in consulting and senior leadership roles at some of the world’s largest retailers. After years advising businesses, he made the conscious shift to operational leadership, seeking accountability and hands-on impact. That decision now defines his approach at Mastermind Toys, where leadership is deeply connected to store teams, customers, and day-to-day execution.The conversation explores what differentiates Mastermind Toys in a crowded and price-driven category. Bayliss emphasizes that the brand’s competitive advantage lies in expert-led curation, play-based learning, and trust. Rather than competing on discounts, Mastermind helps parents and gift-givers navigate an increasingly complex toy landscape with confidence—through knowledgeable “play experts,” free gift wrapping, and assortments designed to spark curiosity and development.A major focus of the episode is Mastermind Toys’ new franchising model, which Bayliss positions as a strategic response to both market conditions and the importance of local connection. With nearly 50 stores across Canada and recent expansion into Quebec, Mastermind is now using franchising to scale more effectively while preserving the brand’s community-driven DNA. Bayliss explains that local owner-operators bring deeper market knowledge, stronger community ties, and a level of personal investment that enhances store performance and customer experience—something difficult to replicate through centralized growth alone.We also discuss how franchising integrates with omnichannel retail. Stores play a critical role not only as experiential hubs but also as fulfillment centers, supporting services like same-day, gift-wrapped delivery and buy-online-pickup-in-store. This model turns physical locations into engines of both convenience and brand loyalty, benefiting corporate and franchise partners alike.The episode further examines the broader toy retail landscape, including seasonality, vendor consolidation, and shifting consumer expectations. Bayliss argues that while the industry has faced disruption, demand remains resilient as parents become more intentional about play, seeking quality, creativity, and screen-free experiences year-round.The discussion concludes with a forward-looking view on retail trends and technology. Bayliss cautions against adopting AI for its own sake, stressing that technology must reinforce a clearly defined value proposition. Ultimately, success for Mastermind Toys means expanding through franchising while remaining the trusted destination families turn to “when it really matters.” The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this timely episode of The Voice of Retail, host Michael LeBlanc is joined by Aamir Lakhani, Global Director of Threat Intelligence and Artificial Intelligence at Fortinet, for a deep and sobering conversation on the evolving cyber threat landscape facing retailers as they close out 2025 and prepare for 2026.Lakhani leads adversarial AI research within FortiGuard Labs, Fortinet’s global R&D arm, where his team studies how cybercriminals—ranging from lone actors to state-sponsored groups—exploit technology, human behaviour, and increasingly, artificial intelligence. With Fortinet protecting over half of the world’s firewall traffic, Lakhani brings unparalleled visibility into global cybercrime trends.A central theme of the discussion is the explosion of credential-based attacks, where hackers no longer “break in” but simply log in using stolen usernames and passwords. Lakhani explains how years of data breaches have enabled automated attacks across thousands of retail, banking, and corporate systems, often at massive scale. Two-factor authentication, passkeys, and password-less systems are no longer optional—they are table stakes.The conversation then turns to AI-driven fraud, which Lakhani describes as one of the most urgent threats retailers face today. From deepfake voice scams impersonating CEOs to hyper-personalized phishing attacks fueled by social media data, AI has dramatically lowered the cost and increased the sophistication of fraud. On a scale of concern, Lakhani rates AI fraud “off the charts.”LeBlanc and Lakhani also explore deceptive domains, poisoned AI shopping results, and the risks associated with buy-now-pay-later programs, which fraudsters increasingly exploit through urgency-based scams. Importantly, Lakhani emphasizes that cybersecurity is now a shared responsibility across platforms, retailers, and consumers—especially as many small and mid-sized retailers rely heavily on platforms like Shopify.Looking ahead to 2026, Lakhani offers clear guidance for retail leaders: invest in education, embrace AI-powered security tools, and do not shy away from automation. Cybersecurity, he argues, is no longer just an IT issue—it is a brand trust issue, a revenue protection issue, and a core leadership responsibility. Cyberthreats Targeting the 2025 Holiday Season: What CISOs Need to Know and the report Cyber Threat Landscape Overview for the 2025 Holiday Season. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this episode of The Voice of Retail, host Michael LeBlanc sits down with Mat Povse, President of Best Buy Canada, live on the stage in Vancouver at Retail Council of Canada's Retail West stage for a wide-ranging and candid conversation on leadership, innovation, omnichannel retail, and the future of consumer technology in Canada.Povse begins by unpacking what is currently working at Best Buy Canada, pointing to strong financial momentum driven by a clear sense of purpose: understanding why the retailer exists and how it adds value in a crowded technology marketplace. He emphasizes that Best Buy is not simply a retailer, but a people-first organization built on adaptability, humility, and a culture that embraces constant change. That mindset has enabled the company to modernize approximately 85% of its Canadian store fleet, with plans to reach full modernization across all 320 locations—an achievement Povse notes is rare by global retail standards.The conversation explores the evolving role of physical stores in an attention-scarce world. Povse explains how Best Buy balances frictionless transactions for efficiency-driven shoppers with high-touch, consultative experiences for customers overwhelmed by complex technology decisions. This dual mandate—serving both mass market and specialty retail needs—defines Best Buy’s in-store strategy and underpins its omnichannel ecosystem.LeBlanc and Povse also examine post-pandemic tailwinds, including technology refresh cycles following the COVID “buy-forward” period. Povse outlines how innovation from major vendors, operating system upgrades, gaming launches, and AI-enabled devices are fueling renewed demand. He positions Best Buy as a critical platform for brands bringing new technology to market, reinforcing its role as both retailer and technology authority.A significant portion of the discussion focuses on Best Buy Express, the partnership with Bell that rapidly expanded the retailer’s physical footprint by opening 167 stores in just five months. Povse describes the initiative as “fiercely successful,” highlighting how Express locations are driving both in-store traffic and incremental online sales in previously underserved markets.The episode also dives into Best Buy’s early leadership in retail media and marketplace strategy. Povse frames Best Buy as a platform connecting first- and third-party sellers with consumers across stores, digital channels, and media assets—while stressing the importance of protecting the customer experience. He underscores that retail media must enhance relevance, not create friction.Finally, Povse reflects on leadership philosophy, advocating for collaborative decision-making, discretionary effort, and values-driven culture. He closes with practical advice for retailers and vendors alike: build the right team, listen more than you speak, understand your business at both micro and macro levels, and lead with honesty and humility. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

The Voice of Retail welcomes back Sean McCormick, Vice President, Business Development, Moneris Data Services, for a fast-moving, data-rich breakdown of the most closely watched retail moment of the year: Black Friday 2025. As the executive helping steer Moneris’s industry-leading data capabilities, McCormick offers a uniquely authoritative look at what Canadians actually did when the doors opened and the deals dropped.McCormick begins by explaining how Moneris has evolved into one of Canada’s most trusted retail intelligence platforms. Processing debit and credit payments across all major card brands, from tap to insert, Moneris touches roughly one-third of all transaction volume in the country. This broad reach allows the team to spot real consumer behaviour in real time, without relying on sentiment models or estimates. Even more crucial, McCormick reveals that Moneris applies a same-store methodology to exclude merchant growth and terminal expansion—ensuring Black Friday results reflect genuine consumer activity, not changes in Moneris’s business footprint.Heading into the season, Moneris surveyed Canadians about their holiday spending intentions. Only a small percentage planned to spend more this year, while a much larger share expected to spend less. Those expectations align with continued inflationary pressure, particularly around essentials like groceries, that increasingly crowd out discretionary spending opportunities.So—did this sentiment show up in the numbers?McCormick confirms that Black Friday still packs a punch, driving more than a 20% spike over the previous Friday as Canadians showed up ready to shop. However, total Black Friday spending declined compared to last year, revealing a measurable shift in consumer behaviour. Rather than abandoning the day, shoppers appear to be more careful, deliberate, and value-driven—engaging when it matters, but spending less overall.The conversation also explores how the timing of Christmas on the calendar influences the competition between Black Friday and the last shopping weekend of December, and why certain retail categories remain far more dependent on the event than others. For independent retailers, national brands, and retail strategists alike, these insights offer tangible implications for everything from promotional timing to inventory planning.This episode is essential listening for retail leaders seeking clarity in a changing marketplace. McCormick not only brings the numbers—he explains what they mean, why they matter, and how retailers can use them to navigate the weeks and quarters ahead. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In the latest episode of The Voice of Retail, host Michael LeBlanc sits down with Liza Amlani, Chief Merchant and Principal of Retail Strategy Group, who returns to the podcast to share timely insights from her new book, "The Material Life: Process Innovation for Retailers and Brands" Recognized globally as a retail thought leader, Amlani brings her two decades of merchandising expertise to a provocative argument: the retail industry has been obsessed with what products it sells, while neglecting how those products are made—a blind spot costing brands both time and money.Amlani illustrates how process innovation begins long before a product hits the shelf. Traditional apparel development starts with a design concept, hunting for materials to match. Her materials-first model flips that dynamic, accelerating time to market, reducing over-development, and eliminating redundant fabric, trim, and colour decisions. She cites examples where retailers were creating thousands of unnecessary material variations—like zippers—without realizing the margin erosion and operational chaos this creates.Throughout the conversation, Amlani explains how silos between merchants, sourcing, materials, design, and marketing teams create a “butterfly effect” where one late-stage decision can unravel deadlines, sample production, and vendor negotiations. Breaking those silos strengthens governance, reduces waste, and aligns teams around measurable outcomes including her Material Adoption Rate (MAR) framework—an accountability tool that tracks how many material developments actually make it into assortments.The episode also explores the rising influence of AI in fabric research and digital product creation, the impact of sourcing regulations emerging in North America and Europe, and how leading brands like lululemon are quietly reshaping their operating models through materials-led go-to-market roles. Amlani argues that brands embracing transparency, vendor partnership, and digital material workflows will unlock significant margin upside at a time when inflation, tariffs, supply chain friction, and fast-fashion disruptors are redefining consumer expectations.Finally, the discussion turns to the road ahead. As retailers prepare for 2026, Amlani urges leaders to rethink the fabric of product creation itself, invest in consumer-centric assortments, and treat materials not as an afterthought but as a strategic asset. For retailers, merchants, product developers, and sourcing teams eager to future-proof their business, this episode is a masterclass in modern merchandising excellence. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this engaging and wide-ranging episode of The Voice of Retail, Michael reconnects with Selwyn Crittendon, CEO and Chief Sustainability Officer for IKEA Canada, nearly two years after his arrival in the Canadian market. Selwyn reflects on his remarkable journey through IKEA over the past 23 years—from his early days in the Washington, D.C. store to leading Canadian operations—and offers an inside look at how the iconic retailer is transforming itself for the future.Selwyn begins by recounting his promise upon joining IKEA Canada: visit every unit in the country and meet the 7,000-plus coworkers who bring the brand to life. That coast-to-coast journey delivered deep insight into the business, its people and customers, the affordability crisis shaping Canadian retail, and the macro forces—tariffs, trade tensions, supply chain disruptions—reshaping global commerce. IKEA’s response? A relentless focus on affordability and sustainability as its “new superpower.” Over the past two years, the company has invested over $130 million in price reductions, ensuring home furnishings remain accessible to the many, not the few.The conversation then turns to IKEA Canada’s evolving footprint: 16 large-format stores, a nationwide omni-channel network, customer distribution centres, planning studios, pickup points and over 1,000 FedEx parcel locations. Selwyn lays out the strategy behind IKEA’s multiformat expansion—why big blue boxes remain essential, and how plan-and-order points allow IKEA to flex into more communities. The brand’s omni-channel transformation—accelerated through the pandemic—continues with major fulfilment investments in Toronto and Vancouver aimed at seamless, channel-agnostic shopping.Selwyn also breaks down the brand’s thematic focus areas. Last year’s theme, sleep, delivered new product development, education, and marketing storytelling. This year, IKEA shifts to cooking and eating, aligning with customer behaviour for an affordable, sustainable home and meaningful family connection. The company’s food division is booming too—$143 million in sales, 70 million meatballs served—and evolving from “quirky add-on” to strategic growth engine.The duo explores customer behaviour, the integration of data and AI in retail operations, and the rising importance of trust amid an era of synthetic media. Selwyn reinforces IKEA’s position: responsible data use, personalisation done properly, and maintaining IKEA Family loyalty as a driver of lifetime relationships.Finally, Selwyn shares his reflections as a new Canadian—embracing the country’s diversity, culture, and warmth—and looks ahead to IKEA Canada’s upcoming 50th anniversary celebrations. Authentic, inspiring, and forward-looking, this episode is a must-listen for anyone passionate about modern retail, leadership, culture, and the future of accessible, sustainable living.  The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this highly anticipated annual episode of The Voice of Retail, host Michael LeBlanc welcomes back Eric Morris, Managing Director of Retail at Google Canada, to unpack Google’s 2025 Holiday Retail Insights Report—a tradition that has become a favourite among Canadian retailers. Eric brings more than two decades of experience helping brands leverage Google Search, YouTube, and AI-driven technologies to drive omnichannel performance, and this year’s conversation reveals the most transformative shift yet: Canada’s first AI-powered holiday shopping season.Eric begins by exploring the deep behavioural changes driving consumer decision-making. According to the report, 73% of holiday purchases were researched in advance, and nearly half occurred more than a week after initial contemplation—a sign that today’s shoppers are more choiceful, deliberate, and digitally engaged than ever. He explains that Canadians have long punched above their weight in digital savviness, consistently searching, streaming, and banking online more than global counterparts. But this year stands apart as AI tools—both visible and invisible—reshape the search experience.With AI Overviews, conversational AI mode, and rapidly improving multimodal search, Canadians are now issuing longer, richer, more specific queries. Whether a shopper types, speaks, or snaps a photo to find an item, retailers must be prepared to surface high-quality, AI-ready content. Eric stresses that this shift mirrors prior digital “moments” such as mobile and the pandemic-driven eCommerce surge—but AI is scaling even faster. Nearly half of Canadians plan to use AI tools during holiday shopping, and the true number is likely higher because many encounter AI without realizing it.The conversation also examines the rising influence of Gen Z, the most search-intensive generation. Gen Z shoppers use 10 or more sources when researching purchases and increasingly rely on tools like Circle to Search and YouTube reviews, unboxings, and creator-led content. Their behaviour underscores the need for retailers to deliver richer product information—from enhanced descriptions to 3D imagery to short-form video.Looking toward 2026, Eric outlines the timeless fundamentals retailers must prioritize—being discoverable early, winning peak holiday moments, and understanding omnichannel impact rather than measuring digital purely through eCommerce. But he also emphasizes new imperatives: generating AI-optimized product content at scale, enriching feeds and attributes, and preparing for agentic shopping journeys where AI assists (or even automates) research and selection.Check out Google's Holiday Research 2025 Here.   The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this episode of The Voice of Retail, host Michael LeBlanc sits down with Elisa Swern, National Consumer Markets Leader at PwC Canada, to unpack the insights behind PwC’s newly released 2025 Canadian Holiday Outlook—a comprehensive view into how consumers plan to shop, save, and celebrate amid an uncertain economy.Elisa shares her journey from family retail roots to leading PwC’s national consumer practice, explaining why she thrives on the constant change and curiosity that define the consulting world. She outlines how PwC’s “human-led, tech-enabled” approach helps retailers navigate transformation across strategy, digital, and risk—leveraging a global network of experts while staying grounded in local insight.Together, Michael and Elisa dive deep into the holiday forecast. PwC’s research reveals a 10 percent year-over-year decline in planned consumer spending, driven by persistent affordability pressures and shifting generational priorities. Gen Z and millennials expect to cut back the most, with Gen Z spending intentions down 34 percent, reflecting record youth unemployment and new life-stage costs such as rent and transportation. Still, Canadians remain committed to family gifting and holiday traditions—just with more focus and less self-indulgence.The conversation moves to the Made-in-Canada movement, where PwC finds continued momentum in consumer intent to buy local and pay more for domestic goods—particularly among Gen X and boomer shoppers. Elisa notes that while intent often outpaces action, this “national tailwind” offers retailers a meaningful way to connect with values-driven consumers.Turning to the omnichannel experience, Elisa and Michael agree that “stores never went away.” In-person shopping remains central to holiday discovery, with 56 percent of Canadians citing the ability to see and touch products as a top reason to visit stores. They discuss how leading brands are merging the tactile with the digital—using tools like smart fitting technology and AI-driven recommendations—to blend convenience with connection.Finally, they explore the emerging role of AI in consumer shopping, from intelligent assistants helping gift-givers to retailer-side personalization platforms integrating seamlessly with these tools. Elisa highlights the opportunity—and risk—of intermediaries reshaping retail discovery, while also noting the growing demand for transparency, data security, and supply-chain resilience across Canada’s retail landscape.Get your copy of the report here:  The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

Recorded live in person at Hopson Grace in Toronto, this inspiring episode of The Voice of Retail features host Michael LeBlanc sitting down with two leaders who are shaping the intersection of craftsmanship, culture, and commerce: Martha McKimm, Co-Founder of Hopson Grace, and Shelley Simpson, Founder of Mud Australia. Together, they unpack the art and business of building brands that thrive through authenticity, storytelling, and a deep commitment to quality.Martha shares the journey behind Hopson Grace, the Toronto-based home and design retailer she co-founded with Andrea Hopson after successful careers in luxury and PR. Born from a shared love of entertaining and a vision to bring unique, well-crafted products to Canadian homes, Hopson Grace has grown into a destination for design lovers seeking timeless pieces and meaningful experiences. As the brand celebrates its 10th anniversary, Martha reflects on how independent retailers can succeed by leaning into differentiation, community, and storytelling, rather than competing on scale or price.A key highlight is Hopson Grace’s expansion to DuPont Street, transforming the brand into a design destination and event hub where retail, hospitality, and culture merge. Martha also introduces The Registry—a new sister brand launching soon at TheRegistry.ca—which modernizes the traditional wedding registry with premium products, group gifting, and travel experiences for couples who want personalization and purpose in their choices.Joining the conversation from Sydney, Shelley Simpson shares the 30-year evolution of Mud Australia, a global ceramics brand renowned for its handmade porcelain, design integrity, and sustainable craftsmanship. She discusses how her creative philosophy—“making nice things for nice people in lovely places”—continues to drive the company’s ethos. From humble beginnings in a backyard studio to 14 stores worldwide, Shelley explains how Mud has built a loyal following through word-of-mouth marketing, enduring design, and a belief that imperfection and human touch add value.Together, Martha and Shelley explore the importance of collaboration and storytelling in connecting with customers across continents. They unpack the philosophy of “value equals values”, the growing appreciation for local and transparent production, and why today’s consumers buy the story before they buy the product. The episode offers a masterclass for independent retailers and design entrepreneurs alike—rooted in passion, persistence, and purpose.Whether you’re an indie retailer, design lover, or entrepreneur, this episode of The Voice of Retail delivers inspiration and actionable insights on how authenticity, artistry, and innovation can redefine success in modern retail. The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world. 

In this insightful episode of The Voice of Retail podcast, host Michael LeBlanc welcomes Malin Andrée, EY Global, EMEIA and Nordics Retail Leader, and Jon Copestake, EY Global Consumer Senior Analyst, to unpack the latest findings from EY’s Future Consumer Index—a global study tracking the shifting habits and expectations of 20,000 consumers across 27 countries.Now in its fifteenth edition, the Future Consumer Index offers a rare longitudinal lens on how consumer priorities have evolved—from pandemic-era resilience to today’s tech-driven retail reality. Malin and Jon share how shoppers are balancing convenience, price, sustainability, and experience—and how these trade-offs are forcing retailers to rethink strategy from the store floor to the C-suite.The conversation dives deep into store transformation, as physical retail evolves from simple sales outlets into experience centers, media platforms, and fulfillment hubs. Malin explains how retailers must move beyond old performance metrics like revenue per square meter to measure stores’ contribution to customer lifetime value and acquisition within a true omnichannel ecosystem.Jon highlights the fast-emerging world of retail media—and why harnessing loyalty data, in-store analytics, and smart signage can unlock new value streams. Yet he cautions that personalization must serve the shopper, not overwhelm them. The pair also tackle the ongoing tension between sustainability and affordability: consumers say they care, but behavior still lags. Retailers, they argue, have both the scale and responsibility to lead the charge toward circular models and more efficient supply chains.From AI-powered personalization to augmented reality overlays, Malin and Jon identify which technologies are overhyped and which are quietly transformational. They discuss why RFID may be due for a renaissance when paired with AI, how AR could soon enhance way-finding, pricing, and promotions, and why the metaverse hype has given way to practical, data-driven retail innovation. Link to the report: https://www.ey.com/en_gl/insights/retail/should-retailers-close-stores-or-make-them-work-harder The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.