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The 19 Rules of Wholesale
- Thou shall not spend more than you make. Stay liquid. Cash flow is king.
- Never borrow. If you can’t afford it today, don’t count on tomorrow.
- Protect yourself from deadly partners. A bad partner can sink the whole operation.
- Don’t leave cars hanging around. Inventory that doesn’t move is a liability.
- Wholesale is a 24/7, 365-day, one-ring pickup lifestyle. If you’re not available, someone else is.
- Be consistent. Steady discipline beats sporadic genius.
- Don’t be a nut and get "mad at money." Emotional decisions cost money—stay rational.
- Thou shall not have partners. Partnerships create friction; own your decisions.
- If you must have a partner, don’t choose one who would cheat on their spouse. If they lack integrity in life, they lack it in business.
- Thou shall not bring business into thy home. Keep work and family separate; protect your peace.
- Don’t fish in sewer creeks. If the deal smells bad, walk away.
- Don’t reshuffle auction cars. Wholesale is not retail; play by the right rules.
- You can’t co-mingle wholesale and retail. Pick a lane and stay in it.
- In wholesale, everyone knows everyone’s business. The market is small—your reputation is everything.
- Thou shall not be a gossip. Loose lips sink deals.
- Thou shall not shmear. Honesty builds longevity; shortcuts ruin reputations.
- You can’t pay too much for a good car. Quality always holds value.
- Cheap cars lose money. Junk inventory is a losing game.
- Pay too much for a creamer? It either sells fast, or even if you lose, you still win. The right car at the right time moves, period.
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