VSMP 13: Instagram’s Big Grid Shake-Up: What Vet Clinics Need to Know

Got a question? Text me!Instagram just changed its profile grid layout, and if your vet clinic relies on a well-curated feed, this update could shake things up! In this episode, we break down what the new 4:5 post format means, how to adjust your content strategy, and tips to keep your clinic’s Instagram looking professional and engaging. Don’t let this update catch you off guard—tune in and stay ahead of the curve! 00:00 - Intro & Episode Overview00:25 - Instagram’s New Profile Grid Update01:05 - Visual Changes: From Square to Vertical Format02:15 - Why Instagram Made This Change03:00 - Impact on Your Profile & Design Adjustments04:10 - How to Adjust Your Post Preview on Instagram05:30 - Step-by-Step Guide to Fix Cut-Off Posts07:00 - Using Canva to Adapt to the New Format08:30 - Custom Dimensions for Instagram Posts in Canva10:00 - Workarounds for Free & Paid Canva Users11:15 - VetSocialHub: Pre-Optimized Templates for Easy Posting12:20 - Final Thoughts & Where to Get More Help.🔗PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:Join Vet Social Hub Here: heycheyanne.com/vet-social-hubJoin my Facebook Group: https://www.facebook.com/heycheyanne◽️◽️◽️◽️◽️◽️🎧WANT TO LEARN MORE? LISTEN TO THESE EPISODES:VSMP 11: How Family Pet Health Engages Clients Through Social Media and Community Events With Michael Shirley: ****https://www.buzzsprout.com/2284496/episodes/15548885VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.buzzsprout.com/2284496/episodes/14859641VSMP 3: Time-Saving Tips for Managing Veterinary Social Media: https://www.buzzsprout.com/2284496/episodes/14114909◽️◽️◽️◽️◽️◽️🎁 RESOURCES I CREATED FOR YOU!🤳Join my Facebook Group: https://www.facebook.com/heycheyanne🤳 Quick Start Guide to Get Started with Social Media FAST: https://www.heycheyanne.com/start🤳 Get 65 Engaging Social Media Canva & Caption Post Templates here: https://www.heycheyanne.com/product-page/easy-to-engage-toolkit🤳Learn how to be a professional social media manager for your veterinary clinic for only $47 ➡️ heycheyanne.com/vet-social-hub◽️◽️◽️◽️◽️◽️💕 CONNECT WITH CHEYANNE⟡ Instagram: https://www.instagram.com/hey_cheyanne/⟡ Email: [email protected]⟡ Apply to work 1:1 with me! I'll craft a custom social media strategy for your hospital & train your team on how to manage social media: https://heycheyanne.hbportal.co/public/67996cd4c3dd4f001ceffa38

Got a question? Text me!Today, Cheyanne is breaking down Instagram Reels for veterinary professionals! From understanding the basics to creating content that reaches pet parents, she’s covering everything you need to know to get started with Reels. You’ll learn how to make videos that resonate with pet owners, highlight your team, and keep clients coming back. ◽️◽️◽️◽️◽️◽️👋Want to work with Cheyanne 1-on-1? Learn how you can here. 🔗PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO:Join my Facebook Group: https://www.facebook.com/heycheyanneMetricool: https://i.mtrbio.com/ACKZRHManyChat: https://manychat.com/Join Vet Social Hub Here: heycheyanne.com/vet-social-hubContagious by Jonah Berger: https://amzn.to/4hL6qPBHook Point by Brendan Kane: https://amzn.to/40MhHsTVSMP 4: How to Get Your Veterinary Team Excited About Social Media: https://www.buzzsprout.com/2284496/episodes/14425829◽️◽️◽️◽️◽️◽️🎧WANT TO LEARN MORE? LISTEN TO THESE EPISODES:VSMP 11: How Family Pet Health Engages Clients Through Social Media and Community Events With Michael Shirley: ****https://www.buzzsprout.com/2284496/episodes/15548885VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.buzzsprout.com/2284496/episodes/14859641VSMP 3: Time-Saving Tips for Managing Veterinary Social Media: https://www.buzzsprout.com/2284496/episodes/14114909◽️◽️◽️◽️◽️◽️🎁 RESOURCES I CREATED FOR YOU!🤳 Quick Start Guide to Get Started with Social Media FAST:https://www.heycheyanne.com/start🤳 FREE Content Calendar to Help You Plan Your Posts:https://heycheyanne.ck.page/3118bb6b86🤳 See all my free goodies here:https://www.heycheyanne.com/freestuff🤳Learn how to be a professional social media manager for your veterinary clinic for only $47 ➡️ heycheyanne.com/vet-social-hub◽️◽️◽️◽️◽️◽️💕 CONNECT WITH CHEYANNE⟡ Instagram: https://www.instagram.com/hey_cheyanne/⟡ Email: [email protected]

Got a question? Text me!In this Veterinary Social Media Podcast episode, host Cheyenne Flerx interviews Michael Shirley, Chief Empowerment Officer and co-owner of Family Pet Health, about his unique journey into veterinary medicine. Michael discusses his transition from an agriculture teacher to running a veterinary practice alongside his wife, Dr. Amy Shirley. They delve into the practice's vision, community engagement through events like the 'Walk My Dog Challenge' and trivia nights, and the importance of fostering a positive work environment. Michael also shares insights on the role of social media and the benefits of having a podcast in connecting with clients and the community.◽️◽️◽️◽️◽️◽️⏰ TIMESTAMPS00:00 Introduction to the Veterinary Social Media Podcast00:12 Meet Michael Shirley: Chief Empowerment Officer00:54 The Journey to Family Pet Health04:06 Building a Visionary Veterinary Practice04:48 Creating a Positive Work Environment07:34 The Importance of Social Media Presence13:36 Handling Negative Reviews with Grace20:38 Setting and Achieving Goals with Traction28:59 Social Media's Role in Rural Areas29:29 Managing Events: Walk My Dog Challenge32:03 Community Partnerships and Sponsorships36:04 Trivia Nights: A New Initiative43:47 Podcasting for Pet Health Education49:42 Leveraging Long-Form Content for Marketing52:44 Conclusion and Final Thoughts◽️◽️◽️◽️◽️◽️PRODUCTS AND RESOURCES MENTIONED IN THIS VIDEO: ⭐The Energy Bus for Schools: 7 Ways to Improve your School Culture, Remove Negativity, Energize Your Teachers, and Empower Your Students by Jon Gordon (Author), Jim Van Allan (Author): https://amzn.to/3yxxQ9Z⭐ Traction: Get a Grip on Your Business Paperback by Gino Wickman (Author): https://amzn.to/4cepKRl⭐VLBC (Veterinary Leadership Book Club): https://www.facebook.com/groups/3142499042461591⭐ Connect with Michael and check out his practice, Family Pet Health here: http://www.familypethealth.com/◽️◽️◽️◽️◽️◽️Want to learn more? Try these episodes: - How Do I Get Clients to Follow My Hospital on Social Media: https://www.heycheyanne.com/post/how-do-i-get-clients-to-follow-my-hospital-on-social-media- Why Won't Pet Owners Engage With My Social Media Posts? https://www.heycheyanne.com/post/why-won-t-pet-owners-engage-with-my-social-media-posts- How to Get Your Team Excited About Social Media https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media◽️◽️◽️◽️◽️◽️🎁 RESOURCES I CREATED FOR YOU!🤳 Quick Start Guide to Get Started with Social Media FAST: https://www.heycheyanne.com/start🤳 FREE Content Calendar to Help You Plan Your Posts: https://heycheyanne.ck.page/3118bb6b86 🤳 See all my free goodies here: https://www.heycheyanne.com/freestuff🤳Learn how to be a professional social media manager for your veterinary clinic ➡️https://www.heycheyanne.com/foundations◽️◽️◽️◽️◽️◽️💕 CONNECT WITH CHEYANNE⟡ Instagram:

Got a question? Text me!Hey, friend, welcome back! This episode is shorter because I sharing five post ideas you can use to show your team appreciation on social media. These ideas can be used for Vet Tech Week, Veterinary Receptionist's Week, Vet Assistant Appreciation Week, or any other day you choose to dedicate to showing your appreciation for your team. Take a list and get inspired! Cheering for you! Cheyanne Flerx 🧡P.S. Below are some helpful resources for you!Links mentioned in this episode:Join the Veterinary Social Media Managers Facebook Group: https://www.facebook.com/groups/heycheyanneEditing tools: Canva: https://partner.canva.com/heycheyanne  CapCut: https://www.capcut.com/More Juicy Goods:  Want a monthly posting calendar with Canva and caption templates delivered straight to your inbox? Check out the Vet Vibes Hub membership: https://vetvibesmedia.com/membershipWant to become a trained Veterinary Social Media Manager for your practice? Come to my 3-month online course and receive personal training and guidance from Cheyanne! New to managing social media for a veterinary clinic? Grab my quick start guide here: https://www.heycheyanne.com/startLooking for some fresh creativity for your posts? Grab my 60 free post ideas cheat sheet here: https://www.heycheyanne.com/freestuffWant to work with Cheyanne? Learn how here: https://www.heycheyanne.com/work-with-meGot a question? Email Cheyanne: https://www.heycheyanne.com/contactConnect with Cheyanne on Social: Facebook: https://www.facebook.com/heycheyanneInstagram: https://www.instagram.com/hey_cheyanne/LinkedIn: https://www.linkedin.com/in/cheyanne-flerx/Other Episodes You May Enjoy: VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.heycheyanne.com/post/3-ways-to-increase-your-engagement-with-pet-owners-on-your-social-media-postsVSMP 9: How Do I Get Clients to Follow My Hospital on Social Media? https://www.heycheyanne.com/post/how-do-i-get-clients-to-follow-my-hospital-on-social-mediaVSMP 4: How to Get Your Veterinary Team Excited About Social Media: https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media*Disclaimer: This page does include affiliate links. If you click and purchase, I may receive a small commission at no additional cost to you. I only recommend tools I have personally used and cannot live without.

Got a question? Text me!Hey, hey, friend! We get down to the nitty-gritty about ways we can encourage clients and local pet owners to follow our social media accounts. I also share why it's important to focus on attracting followers in your local community and how beneficial it is to your veterinary practice. You won't want to miss this one; it's SO good! Catch ya on the pod!Cheering for you! Cheyanne Flerx 🧡P.S. Below are some helpful resources for you!Links mentioned in this episode:Learn how to run a photo contest on Facebook here: https://www.heycheyanne.com/post/the-2024-guide-to-facebook-pet-photo-contests-for-veterinary-hospitalsJoin the Veterinary Social Media Managers Facebook Group: https://www.facebook.com/groups/heycheyanneMore Juicy Goods:  Want a monthly posting calendar with Canva and caption templates delivered straight to your inbox? Check out the Vet Vibes Hub membership: https://vetvibesmedia.com/membershipNewer to managing social media for a veterinary clinic? Grab my quick start guide here: https://www.heycheyanne.com/startLooking for some fresh creativity for your posts? Grab my 60 free post ideas cheatsheet here: https://www.heycheyanne.com/freestuffWant to work with Cheyanne? Learn how here: https://www.heycheyanne.com/work-with-meGot a question? Email Cheyanne: https://www.heycheyanne.com/contactConnect with Cheyanne on Social: Facebook: https://www.facebook.com/heycheyanneInstagram: https://www.instagram.com/hey_cheyanne/LinkedIn: https://www.linkedin.com/in/cheyanne-flerx/Other Episodes You May Enjoy: VSMP 8: 3 Ways to Increase Your Engagement with Pet Owners On Your Social Media Posts: https://www.heycheyanne.com/post/3-ways-to-increase-your-engagement-with-pet-owners-on-your-social-media-postsVSMP 1: The Other Forms of Social Media Engagement No One Talks About: https://www.buzzsprout.com/2284496/14075939VSMP 4: How to Get Your Veterinary Team Excited About Social Media: https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-media

Got a question? Text me!Hey friend! In this episode, I share 3 ways you can increase your engagement on your social media posts. I also share something I was doing that was causing my engagement to go down and how you may be doing the same thing! I don't want you to keep making the same mistake with your social media engagement, so tune in and start making progress for your veterinary clinic's social media today! Cheering for you! Cheyanne Flerx 🧡P.S. Below are some helpful resources for you! Links mentioned in this episode:Looking to get your team more involved with social media? Check out this podcast episode: https://www.heycheyanne.com/post/how-to-get-your-team-excited-about-social-mediaJoin the Veterinary Social Media Managers Facebook Group: https://www.facebook.com/groups/heycheyanneMore Juicy Goods:  Want a monthly posting calendar with Canva and caption templates delivered straight to your inbox? Check out the Vet Vibes Hub membership: https://vetvibesmedia.com/membershipNewer to managing social media for a veterinary clinic? Grab my quick start guide here: https://www.heycheyanne.com/startLooking for some fresh creativity for your posts? Grab my 60 free post ideas cheatsheet here: https://www.heycheyanne.com/freestuffWant to work with Cheyanne? Learn how here: https://www.heycheyanne.com/work-with-meGot a question? Email Cheyanne: https://www.heycheyanne.com/contactConnect with Cheyanne on Social: Facebook: https://www.facebook.com/heycheyanneInstagram: https://www.instagram.com/hey_cheyanne/LinkedIn: https://www.linkedin.com/in/cheyanne-flerx/Other Podcast Episodes You May Enjoy: VSMP 7: The Reason Why Won't Pet Owners Engage With Your Social Media Posts: https://www.heycheyanne.com/post/why-won-t-pet-owners-engage-with-my-social-media-postsVSMP 1: The Other Forms of Social Media Engagement No One Talks About: https://www.buzzsprout.com/2284496/14075939VSMP 6: Social Media Posting Frequency & Timing for Veterinary Hospitals https://www.heycheyanne.com/post/frequency-posting-social-media-for-veterinary-hospitals

Got a question? Text me!Are you struggling to get pet owners to engage with your social media posts? There may be a few reasons as to why this is happening! In this episode, Cheyanne focuses on why pet owners may not engage with a vet clinic's social media posts. She emphasizes the importance of understanding social media algorithms, knowing your audience, and having clear content strategies.Firstly, Cheyanne explains that a lack of engagement could be due to misunderstanding how social media algorithms work. These algorithms are designed to keep users on the platform, not to hinder businesses. By learning how they function, clinics can post content that aligns with what their clients want to see, leading to better engagement.Secondly, she discusses the importance of knowing who you're creating content for. This involves understanding the audience's likes, dislikes, lifestyles, and relationships with their pets. By tailoring content to the audience's preferences and lifestyle, clinics can post at optimal times when their clients are most likely to engage.Lastly, Cheyanne points out that not knowing what to post is a common issue. Without a plan, content may not resonate with the audience, leading to poor engagement. She compares it to working out without a plan or starting a procedure without preparing tools.____Links mentioned in this episode: Episode 5: Why Should YOUR Veterinary Hospital Have Social Media Accounts? Ready to work with Cheyanne and join her coaching program? Schedule a call with her here. Other helpful resources: New to manage social media for a vet practice? Grab Cheyanne's Quick Start Guide here. 

Got a question? Text me!Join us as Cheyanne discusses the often murky waters of when and how much to post, a dilemma many veterinary professionals face due to conflicting information. In this episode, we aim to provide both general guidelines and actionable steps tailored to your hospital's unique needs.Discover the importance of aligning your social media goals with your hospital's objectives, a crucial yet often overlooked aspect. Whether you're aiming to increase brand awareness or foster client engagement, understanding your goals is paramount to crafting an effective posting schedule.Learn valuable insights into optimizing posting times on platforms like Facebook and Instagram, leveraging audience analytics to maximize engagement. Gain practical tips on scheduling posts and establishing efficient reposting systems to alleviate the burden of social media management.Join Cheyanne for this conversation to unlock the full potential of your veterinary hospital's social media presence. Whether you're seasoned with social media or just starting, this episode offers actionable strategies to propel your hospital toward social media success. Don't miss out—tune in now!--------Links mentioned in this episode: Show notes from this episode: https://www.heycheyanne.com/post/frequency-posting-social-media-for-veterinary-hospitals Later Social Media Post Scheduler: https://later.com/r/cheyanne-ce97faPlann Social Media Post Scheduler: https://www.plannthat.com/register/?fp_ref=cus_k5yllanxpfqf0zEnroll for Cheyanne's Course, Veterinary Social Media Foundations here: https://heycheyanne.ck.page/c7af92a244  Want Cheyanne to coach you?  Schedule a call here: https://hello.dubsado.com:443/public/appointment-scheduler/65d6a42ae28529003a197cea/scheduleLinks shared may contain affiliate links. Cheyanne may receive a commission at no extra cost to you through these links. Cheyanne only recommends products shes uses and loves! 

Got a question? Text me!In this episode, Cheyanne takes it back to the basics, emphasizing the importance of understanding why your hospital is pursuing social media. While it's easy to follow trends or feel pressured to be online, Cheyanne breaks down the deeper impact social media can have on your veterinary practice, from attracting local pet owners to cultivating loyal clients and employees. With practical insights and valuable tips, this episode will empower you to align your social media efforts with your hospital's goals and ultimately enhance the client experience while generating business. Don't miss out on this insightful discussion—tune in now!Links mentioned in this video: New to managing social media for your veterinary clinic? Grab my free quick start guide: https://www.heycheyanne.com/startGrab 65 free engaging post ideas here: https://www.heycheyanne.com/freestuffJoin my free Facebook group for Veterinary Social Media Manager: https://www.facebook.com/groups/heycheyanneHave a question or what to work with Cheyanne? Email her at [email protected] 

Got a question? Text me!Wish your veterinary team was more involved or supportive in the clinic's social media marketing? Cheyanne shares advice and 5 tips you can implement to help your team get more excited and more supportive of social media. ---------Links mentioned in this video: 🔗Grab my free quick start guide for new Veterinary Social Media Managers: https://www.heycheyanne.com/start----------Want more free goodies? Want 65 free post ideas that are focused on getting engagement? Snag my free toolkit!: https://www.heycheyanne.com/freestuffNew to managing social media for your veterinary clinic? Grab my free quick start guide: https://www.heycheyanne.com/startJoin my free Facebook group for Veterinary Social Media Manager: https://www.facebook.com/groups/heycheyanne----------Ways to work with or learn from Cheyanne:Want a custom social media marketing strategy created by Cheyanne? Inquire more info here: https://www.heycheyanne.com/work-with-meJoin her monthly membership, Vet Social Hub! More info here: https://www.heycheyanne.com/vet-social-hubGrab her new eBook, The Veterinary Social Media Manager's Handbook here: https://heycheyanne.samcart.com/products/handbook