TOP 5 TIPS to Sharpen Your Marketing Pencil

In this end-of-year episode of The Truth About Dentistry, Quincy and I reflect on the wins, challenges, and game-changing insights that defined 2024. From refining marketing strategies to prioritizing team morale and personal well-being, this episode is packed with actionable advice for dentists looking to level up their practice in 2025. Join me as I share inspiration and practical tips to help you start the new year on the right foot! Takeaway Messages: Consistency breeds results: Implementing consistent marketing efforts like ongoing email campaigns and multi-day Invisalign events proved far more effective than one-off approaches. Staying visible keeps your pipeline full and patients engaged. Happy teams, thriving practices: Prioritizing team outings and morale boosts doesn’t just improve workplace culture—it directly impacts patient experiences and retention. Systems drive success: A robust follow-up system ensures no patient slips through the cracks, keeping chairs filled while fostering trust and loyalty with existing patients. Get in Touch:I’d love to hear your thoughts, questions, or ideas for upcoming episodes! Send me a message on Instagram at @drpeggybown or email me directly at [email protected]. Let’s keep the conversation going!

How do you tell patients something they don’t want to hear without making them dread coming back? In this episode, we’ll explore proven strategies for delivering difficult news while maintaining trust, clarity, and hope. Whether it’s a major treatment plan or a surprising diagnosis, learn how to handle these conversations with confidence and care. What you’ll learn: How to set the stage for trust before tough conversations. Why it’s essential to walk patients through the process rather than rush into the diagnosis. How engaging patients in their own narrative can make them feel more informed and less fearful. Leave your patients with not just the facts but also a path forward that builds their confidence in you as their trusted provider. If YOU have ideas for a podcast or would like to get in touch with me about 1-on-1 coaching, DM me on instagram @drpeggybown or send me an email to [email protected].

In this episode, we explore the top three clinical skills that can elevate your practice and amaze your patients immediately. From delivering painless injections to mastering occlusion and addressing airway health, I’ll share actionable tips that you can start using today to create unforgettable patient experiences. Topics Covered: Painless Injections: Techniques to deliver numbing with zero discomfort. Occlusion Mastery: Why bite alignment matters and how to resolve common issues effectively. Airway Awareness: Identifying and managing airway concerns for better patient outcomes. Tune in to learn how these skills can set you apart as a clinician patients rave about! Connect with me:📸 Instagram: @drpeggybown📧 Email: [email protected]

In this episode of the podcast, we’re tackling the vital issue of work-life balance for dentists. Being a dentist can mean balancing clinical responsibilities, patient care, and administrative work, often leaving little room for personal time. We’ll share essential strategies to help you separate your professional life from your personal time, allowing you to thrive both at work and home. Key takeaways include: Start Commitments for Accountability: Engage in activities that require your presence to break away from work. Set Boundaries Around Work Hours: Define specific work hours, even when working from home, to protect your personal time. "Brain Dump" for Mental Clarity: Share your thoughts with colleagues in a structured way that respects everyone’s downtime. Don’t miss these insights that can transform your work-life balance! For more information or to suggest topics, connect with us on social media @drpeggybown or email [email protected].

Join us in this episode as we explore simple yet effective strategies to elevate your online presence and engagement. Discover how making small changes can lead to significant impacts on your brand. Key Points: Authentic Imagery: Learn why using familiar faces instead of stock images can build trust and connection with your audience. Engagement Techniques: Discover the importance of responding to comments and reaching out to new followers to foster community. Effective CTAs and Promotions: Understand how clear calls-to-action and leveraging email promotions can drive participation and enhance your visibility. Tune in to transform your social media strategy! Connect with us! Instagram: @drpeggybown Email: [email protected]

In this episode, we dive into the 3 key factors that often hold patients back from proceeding with dental treatment: Fear, Finances, and Family Responsibility. We break down each of these barriers and share the practical strategies we use to help our patients overcome their concerns, enabling them to receive the care they need. Whether it's easing patient anxiety, discussing financial options, or helping them navigate their own hang-ups, you'll find actionable tips for your practice. Stay connected with us for more insights: 📧 Email: [email protected] 📱 Instagram: @drpeggybown

HABITS. Forming healthy habits is one of the hardest and best things you can do for yourself! And these are my top ten that have improved my life and made me a healthier and more productive person. If you have any habits that have changed your life, please share them with me by email at [email protected] or DM me on instagram! IF YOU want a DEEPER DIVE, we have just the thing!  We have recently launched our 6 Module Modern Dentist Challenge!  Here we provide more insight into ALL the systems I use at my office and how we make it happen. For more info, Click HERE!   As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me @drpeggybown on IG and please remember to hit the FOLLOW button!  Peggy xox

Welcome back to this 2 part mini series where I try and save you from making mistakes in your career that will ultimately lead to unhappiness and stress in your work life! GET $550 OFF OUR MARKETING COURSE FOR THE MONTH OF JUNE! Click ⁠⁠⁠HERE⁠⁠⁠ to gain access to tons of advice and templates to kickstart your online marketing! As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me ⁠⁠⁠@drpeggybown ⁠⁠⁠on IG and please remember to hit the FOLLOW button!  Peggy xox

Reflecting on my last 25 years in dentistry, I can tell you there are many mistakes that I have made. And my hope is that maybe by sharing my mistakes, I can help you avoid making the same! Next week I will be back with Lessons I've Learned! GET $550 OFF OUR MARKETING COURSE FOR THE MONTH OF JUNE! Click ⁠⁠HERE⁠⁠ to gain access to tons of advice and templates to kickstart your online marketing! As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me ⁠⁠@drpeggybown ⁠⁠on IG and please remember to hit the FOLLOW button!  Peggy xox

What I hear from dentists time and time again is that they want to do social media, they know it is important, but they just don't have time. And I'm here to tell you that that is an excuse not to try. When you think about these 5 tips, you will realize that it doesn't need to be a huge amount of effort, and it can actually be enjoyable! Today we will discuss: Defining your boundaries and deciding what content you can make so that you know what to film. Letting go of perfectionism! How to make social media a HABIT. GET $550 OFF OUR MARKETING COURSE FOR THE MONTH OF JUNE! Click ⁠HERE⁠ to gain access to tons of advice and templates to kickstart your online marketing! As always, I would LOVE and appreciate if you would RATE and REVIEW this podcast and don’t forget it TAG me ⁠@drpeggybown ⁠on IG and please remember to hit the FOLLOW button!  Peggy xox