Getting a YES Without Feeling Salesy – with Laura Cafik-Martin

In this episode of The Truth About Dentistry, I'm pulling back the curtain on what it really takes to create a VIP experience in a dental practice—and no, it’s not about fancy coffee bars or spa music. It’s about the little things that leave a big impression.I’ll walk you through the mindset, systems, and culture shifts that helped me build a clinic where patients consistently say, “I’ve never experienced anything like this.” Whether you’re a new practice owner or looking to refresh your brand, I’ll share the strategies that helped us earn trust, generate buzz, and keep both patients and team members genuinely excited to walk through the doors.Here’s what I’ll cover:The real definition of a “VIP experience”—and why it starts before patients even arriveHow we design every touchpoint to feel intentional and elevatedMy top tips for making patients feel seen, valued, and eager to tell their friendsLet’s shift your focus from transactions to transformations—and build a patient experience that people can’t stop talking about.🎧 Let me know what resonates by messaging me on Instagram @drpeggybown or email me at [email protected].

As a practice owner, I’ve learned that caring deeply about your work is only part of the equation—getting your team aligned with that same level of purpose is where the real magic happens.In this episode, I’m diving into what’s helped me build a team that’s not just skilled, but genuinely connected to the mission of our practice. I’ll share lessons I’ve learned (sometimes the hard way) about communicating vision, setting clear expectations, and creating a culture where people want to go above and beyond—not because they have to, but because they believe in what we’re building together.Here’s what I’ll be diving into:How your energy, tone, and daily habits set the tone for your entire teamWhy having the right people on the bus matters more than trying to motivate the wrong onesThe practical shifts that helped me move from managing people to inspiring them📩 Share your thoughts or questions: [email protected]📱 Let’s connect on Instagram: @drpeggybown

In this episode, I’m breaking down why offering sleep apnea treatment is one of the smartest and most impactful additions a general dental practice can make.As GPs, we see the signs of sleep-disordered breathing every day—wear facets, scalloped tongues, narrow arches, chronic fatigue—but too often we miss the opportunity to intervene. Treating sleep apnea not only improves patient health and quality of life, it can elevate your role as a provider, diversify your services, and add a new revenue stream without adding major complexity.Key Takeaways:How to recognize airway issues during everyday dental examsThe clinical and business value of integrating oral appliance therapyWhy sleep medicine is a natural extension of modern general dentistryIf you’re looking to grow your practice in a meaningful way, this episode is for you.Follow along @drpeggybown or reach out at [email protected]—I’d love to hear how you’re thinking about airway in your practice.

Over the years, I’ve learned that one of the most powerful assets in my practice isn’t a piece of equipment — it’s my hygienist. In this episode, I’m sharing how I’ve turned hygiene appointments into one of the most effective ways to build trust, boost case acceptance, and truly elevate the patient experience. If you’re not already seeing your hygienist as your secret weapon, you’re missing a huge opportunity.3 Key Takeaways:How I coach my hygienist to move beyond “just a cleaning” and step into a diagnostic mindset.The communication strategies we use to introduce treatment confidently and collaboratively.What systems we’ve put in place so patients feel heard, educated, and ready to move forward — before I even walk into the room.This is one of the biggest mindset shifts that helped me grow a modern, patient-centered practice — and I hope it does the same for you.Follow me on Instagram @drpeggybown or reach out directly at [email protected].

In this episode of The Truth About Dentistry, we’re joined by dental communication expert Laura Cafik-Martin to talk about how to confidently guide patients toward treatment—without ever feeling pushy or salesy.We dive into how the magic happens when patients co-discover their dental conditions, how to identify the dominating buying motive, and why helping patients pay closer attention to their teeth outside the operatory is key to long-term case acceptance.3 Key Takeaways:✨ How to guide patients into co-discovery rather than telling them what they need✨ What "dominating buying motive" means—and how to uncover it✨ Ways to help patients see the value of treatment, even if they say “not yet”Follow us on Instagram @drpeggybownQuestions or guest suggestions? Email us at [email protected]

In today’s world, patients don’t just want great dentistry—they want to understand it. In this episode of The Truth About Dentistry, I break down how leveraging technology can revolutionize the way you educate patients, leading to higher case acceptance, better patient trust, and a stronger brand presence both in and out of the office.💡 Key Takeaways:The best tech tools to help patients visualize treatment and say “yes” with confidenceHow digital education improves internal marketing and team communicationWays to leverage technology for external marketing and patient attractionModern dentistry is all about connection—and the right tech makes all the difference. Tune in to learn how to take your patient experience (and practice growth) to the next level!📲 Follow Dr. Bown on Instagram: @drpeggybown📩 Have questions? Email [email protected]

In this Marketing Moments episode, we’re diving into one of the most powerful tools for growing your practice—Google reviews! 📲✨ We break down a fascinating study on how different generations use online reviews to choose their dentist and share simple yet effective strategies to collect more 5-star ratings. Whether you're struggling to get patients to leave reviews or just want to maximize your online presence, this quick episode is packed with actionable tips you can start using today.Follow @drpeggybown on Instagram or reach out at [email protected] for more. 🎙️

Making the switch to a non-assignment model in your dental practice can feel daunting, but with the right approach, it can be a game-changer for both your team and your patients. In this episode, we break down our experience going non-assignment—what worked, what didn’t, and how we refined our approach along the way.Key Takeaways:✔️ How to confidently explain non-assignment to new patients over the phone without scaring them off✔️ Strategies for handling larger treatment plans and patient concerns about big investments✔️ The biggest lessons we learned in our transition—what we did well and what we’d do differentlyTune in for an honest discussion on the challenges and wins of going non-assignment, plus practical tips to help you implement it smoothly in your practice!📩 Have questions or want to share your experience? Email us at [email protected]📲 Follow along on Instagram @drpeggybown for more insights and updates!

Dentistry can take a serious toll on your body over time, but it doesn’t have to. In this episode of The Truth About Dentistry, we dive into the physical demands of the profession and share practical strategies to safeguard your health. Discover ergonomic tools, equipment upgrades, and simple adjustments you can make today to reduce strain, improve posture, and extend your career without chronic pain. Key Takeaways: Essential ergonomic tools every dentist should consider. Small daily habits that make a big difference in physical well-being. How to set up your workspace to prevent long-term stress on your body. Tune in to invest in the most important tool in your practice—your health.

In this episode of The Truth About Dentistry, I explore why GP dentists should consider offering Invisalign in their own practices. From increasing patient retention to addressing critical oral health concerns in children, Invisalign can be a powerful tool for both patient care and practice growth. Tune in as I break down the benefits, challenges, and strategies for success. Takeaway Messages: Discover how Invisalign can help you grow your patient base and enhance long-term relationships. Learn why Invisalign isn’t just for cosmetic cases—early intervention can make a big difference in young patients with snoring, breathing issues, or significant dental wear. Find out why offering Invisalign can be a profitable and rewarding addition to your practice with the right approach. Get in Touch:I’d love to hear your thoughts, questions, or ideas for upcoming episodes! Send me a message on Instagram at @drpeggybown or email me directly at [email protected]. Let’s keep the conversation going!