Decoding First-Party Data With Digilant

What started as a distilling project out of a garage has grown into a full-blown distillery in Spencer, Iowa. Century Farms’ Amanda Bare and Katie Kardell sit down with us to discuss the decision to start the distillery, working with farmers to tell their individual stories, and growing the brand with the power of community and great spirits. Thank you for listening to The Trilix Podcast! Host: Makayla Smith Guests: Amanda Bare,Katie Kardell and Tom Ferin Producer: Cooper Maahs Make sure to follow Trilix on all our social media:   Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup

Since its founding in 1995, Getty Images has been at the forefront of how creativity and technology intersect. Dr. Rebecca Swift, senior vice president of creative at Getty Images, has helped guide the organization’s content creation and research during that time. She shares insights on Getty Images’ wealth of visual assets and how they monitor the needs of their customers and creators alike. Also at the forefront of Dr. Swift’s recent research and work: how the organization is developing a tool for AI-generated imagery with ethics in mind. Host: Makayla Smith Guests: Dr. Rebecca Swift and Brent Wirth Producer: Cooper Maahs Make sure to follow Trilix on all our social media:   Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup

Jacob Repp was another working professional in Des Moines looking to break through the mold until he decided to build upon his personal brand by regularly posting on LinkedIn. After years of posting, his network has expanded to about 11,500 followers on the online platform and countless more connections offline. He sat down with the Trilix Podcast to discuss networking, his passion for nonprofits and how to build a community for professionals. Host: Makayla Smith Guests: Jon Miller and Jacob Repp Producer: Cooper Maahs Make sure to follow Trilix on all our social media:   Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup

Good public relations and communications strategies help brands own their story internally and externally.  Christina Gayman, president of PRSA Iowa (Public Relations Society of America) and director of communications and marketing at Syverson Strege, sits down with Trilix to discuss timely trends, valuable PR tactics and the importance of an organization like PRSA for like-minded professionals to share their knowledge. Host: Makayla Smith Guests: Abby Bottenfield and Christina Gayman Producer: Cooper Maahs Make sure to follow Trilix on all our social media:   Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup

Ever wondered about the thought that went into the branded pen or koozie you got at a recent trade show? Or who came up with the design and chose the material for your favorite branded T-shirt? We sit down with Randee Horwitch, national sales director, and Zack Freibrun, business development director, from Global Sourcing Connection (Gloso) to discuss how important these products are to brand recognition, campaign success and even employee engagement. Hosts: Makayla Smith Guest: Randee Horwitch and Zack Freibrun Producer: Cooper Maahs Make sure to follow Trilix on all our social media:   Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup

Iowans need to sing their own praises, and the Iowa Association of Business and Industry (ABI) helped share the stories of Iowa’s manufacturers in its Coolest Thing Made in Iowa competition. This monthslong bracket competition culminated with Vermeer Corporation’s ZR5-1200 self-propelled baler being voted the coolest thing made in our state. Liz Sporrer, of Vermeer, and Kelsey O’Connor, of Iowa ABI, sit down with us to discuss the competition process and how they’re celebrating the win. Hosts: Makayla Smith and Jon Miller Guest: Liz Sporrer and Kelsey O'Connor Producer: Cooper Maahs Make sure to follow Trilix on all our social media:   Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup

For 100 years, the West Des Moines Chamber of Commerce has been dedicated to advocating for and growing local businesses. President and CEO Katherine Harrington joins the podcast to discuss the chamber's impact on the community and what the future looks like for business in West Des Moines. Hosts: Makayla Smith and Megan Stelter Guest: Katherine Harrington Producer: Cooper Maahs Make sure to follow Trilix on all our social media:   Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup

Ryan Brock, chief solution officer at DemandJump, brings his personal journey to the podcast, sharing how he came to understand the importance of good search engine optimization (SEO) writing. He underscores the enduring role of good writing in SEO best practices and the need to stay agile as the SEO landscape continually reshapes. Hosts: Makayla Smith and Bonnie Harris Guest: Ryan Brock Producer: Cooper Maahs Make sure to follow Trilix on all our social media:   Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup

It’s no surprise that food safety is an incredibly important topic for people in every area of the world. Aligning on research, sharing insights and making connections across public health, academic and scientific helps food safety professionals do their best. It is a good thing the International Association for Food Protection (IAFP) is there to connect them. Lisa Hovey, IAFP’s executive director, discusses how association offerings and outreach connect and engage a global audience. Hosts: Makayla Smith and Sara Engelhart Guest: Lisa Hovey Producer: Cooper Maahs Make sure to follow Trilix on all our social media:   Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup

First-party data, the information collected by an organization from its potential and current consumers, has always been significant. Given the uncertain future of third-party data, first-party data has become more important than ever. Jacob Dalton, vice president of analytics at Digilant, discusses how to best gather and use this information. Hosts: Makayla Smith and Matt Durant Guest: Jacob Dalton Producer: Cooper Maahs Make sure to follow Trilix on all our social media:   Facebook: https://www.facebook.com/TrilixMarketing Instagram: https://www.instagram.com/trilixmarketing Twitter: https://twitter.com/Trilix LinkedIn: https://www.linkedin.com/company/trilix/ YouTube: https://www.youtube.com/user/trilixgroup