
The Unsexy Email Marketing Strategies I'm Doing That Makes My Clients Money | Ep 134
What if your newsletter could do more than just sit in someone’s inbox every week?
In this episode, I’m taking you behind the scenes of two recent email marketing projects I’ve been working on and breaking down the exact strategies we’re using to turn subscribers into warm leads, create FOMO, and ultimately convert people into paying customers.
Because your email list should not be an afterthought.
I’m walking you through how I’m building a waitlist strategy for Cocktails & Clothes, including the welcome sequence, weekly newsletter, segmentation, speed networking events, early-access offers, and the systems that keep the waitlist warm.
I’m also sharing how I took a business strategist from basically zero to a fully automated newsletter system in just three weeks — including why I chose GoHighLevel over Substack, how we’re using different signup forms and welcome sequences based on where someone came from, and why having a content strategy behind your newsletter matters SO much.
And honestly? This is the unglamorous backend stuff that actually works.
In this episode, I’m breaking down:
- How to build an email marketing strategy that turns followers into paying customers
- The influencer strategies and creator tips you can use to create FOMO around your offer
- How to create a waitlist that actually stays warm and converts
- The email sequence I’m using to nurture people from waitlist signup to purchase
- Why segmentation from day one is non-negotiable
- How to use a weekly newsletter to consistently showcase wins, testimonials, events, and social proof
- Why your newsletter should have a goal beyond simply “sending content”
- How to create different welcome sequences based on where your subscribers came from
- Why you may need multiple signup forms for your email list
- How to build a newsletter content bank so you’re never starting from scratch
- Why I chose GoHighLevel instead of jumping on the Substack train
- How to build automated email marketing systems without adding another million tools to your business
- The importance of documenting your backend systems so you actually know how everything works
- How I took a newsletter system from kickoff to launch in just three weeks
Want to see behind the scenes of my client Marie's waitlist email strategy for Cocktails & Close?
Influencer strategies, creator tips, email marketing, newsletter strategy, email marketing strategy, newsletter automation, email list growth, creator business, content strategy, waitlist strategy, email sequence, lead nurturing, digital marketing for creators.
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