
72: Everything You Need to Know About Newsletter Collabs
In today’s episode, we’re diving into newsletter collabs. We’re talking about real collabs that grow your list, build actual relationships, and help you get seen without posting 24/7.
✨Whether you’ve got 200 or 2,000 subscribers, this episode breaks down how to use content marketing and strategic newsletter swaps to grow your audience (without needing to go viral).
🎙️ What You’ll Learn:
- Why newsletter collaborations are one of the easiest growth wins (and how to do them right)
- How to avoid common newsletter swap mistakes (and what to do instead)
- My fave ideas for collabs that don’t involve just dropping a link and calling it a day
- The secret power of trust transfer and why aligned audiences matter more than follower count
- My go-to outreach script that doesn’t suck (yes, you can steal it)
- Real talk: why this is about relationship building, not just growth hacking
💡 Episode Highlights:
- [01:00] → Why newsletter collabs are better than fighting the algorithm
- [04:30] → What makes a collab actually effective (hint: alignment + trust)
- [07:00] → Creative ways to collaborate (joint newsletters, series, cross-promos)
- [10:00] → Finding the right partners: it’s not about follower count
- [12:00] → Outreach strategy that doesn’t make people cringe
- [15:00] → Avoiding common collab pitfalls (and building something epic)
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