Getting to Know Jay Franke: Projects, Process, and Perspective

Instagram makes every room look picture-perfect, but how much of what we're seeing is actually reality? In this episode of The Third Coast Edit, we're pulling back the curtain on the Instagrammable room. From carefully curated angles to heavily edited photos, we're talking about how interior photography has become an art form of its own—and how those picture-perfect images can shape our expectations of real-life spaces. While there's nothing wrong with a little creative editing, what happens when inspiration starts to blur the line between what's beautiful and what's realistic? We're diving into the disconnect between what we see on our feeds and what clients actually want to experience in their homes. Because sometimes there's a lot more to a room than what makes it into the frame.

In this episode, we're getting into the realities of running a business. What to prioritize, what not to sweat, how to juggle all the moving pieces, and why sometimes stepping back is just as important as pushing forward. Whether you're dreaming of opening your own business, already navigating the ups and downs of ownership, or just curious about what goes on behind the scenes, there's a little something for everyone. Because building a business is one thing. Keeping it all together? That's a whole different story!

For our first ever guest episode, we are sitting down with Jay Franke! Get to know Jay as we dive into his projects, explore his approach to design, and discuss the ideas and thought processes behind his amazing work. Full of wisdom, personality, and a few laughs along the way, this is a conversation we are especially excited to share with you all! Welcome to the Third Coast Edit, Jay!

Lighting can make or break a space, and there’s a lot more to it than picking out a pretty fixture. This week, we’re talking all things lighting, from setting the mood to making the right design choices. ✨ A little design, a lot of opinions. Tune in and let’s shed some light on it!

Summer is out, fall is in… but what does that actually look like for your home? Nancy and Annalies are sharing their thoughts on transitioning your interiors for the season, from fall pillows and cozy finishing touches to the trends they're loving (and the ones they're ready to leave behind). What's in, what's out, and what's worth the switch? Let's get into it.

Welcome to the first episode of The Third Coast Edit. How did two people from the design industry end up starting a podcast? In our first episode, we’re getting into the story behind The Third Coast Edit: how the idea came together, what brought us to the conversation, and why we wanted to create a space for these conversations in the first place. We’re also giving you a preview of what’s ahead: real conversations about what we love, what we’re seeing, and what we think, from design and the industry to trends, inspiration, and everything happening around the Third Coast. Come hang out with us and get to know the voices behind The Third Coast Edit!