The Sugar Daddy Podcast podcast

104: No More GoFundMe Funerals | The Life Insurance Talk You Can’t Afford to Skip

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GoFundMe should never be your family’s financial plan.

In this episode Jess & Brandon break down why life insurance is a non-negotiable part of smart financial planning, no matter your age, income, or relationship status.

They share a powerful, heartbreaking story of a brilliant friend who passed away at 38, leaving behind a wife and young child with no coverage, and no financial protection. It’s a harsh wake-up call and a reminder that life can change in an instant.

Here’s what you’ll learn:

  • Why everyone needs life insurance, even if you're single or child-free
  • Why employer-provided coverage is usually not enough
  • How your health and age impact coverage cost (and why timing matters)
  • How to set up beneficiaries correctly for estate planning
  • Why life insurance isn’t about fear, it’s about love and legacy

This episode isn’t just informative, it’s personal. Whether you're building wealth or just starting your financial journey, this conversation could be the most important one you hear all year.

Watch this episode in video form on YouTube

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Notes from the show:

Episode 59: Wills & Trusts: Essential Estate Planning Tips from Attorney, Nicola Rochester Robinson

Episode 7: Protection Planning: Why You Need Life and Disability Insurance

Money, relationships, and the mindset to master both. Hosted by financial advisor Brandon and his wife Jess, The Sugar Daddy Podcast breaks down how to build wealth, unpack old money beliefs, and have real conversations about love and finances. Our mission? To help couples and individuals grow rich in every sense of the word: emotionally, relationally and financially.

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