Brand Building: How communication has evolved in the digital age, saying more with less.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Isaac Hayes III. 🎯 Purpose of the Interview To highlight Isaac Hayes III’s entrepreneurial journey, his stewardship of his father’s legacy, and his creation of Fanbase, a Black-owned social media platform designed to empower creators and challenge the status quo of tech ownership and monetization. 🗝️ Key Takeaways 1. Legacy & Identity Isaac Hayes III discusses the duality of carrying a famous name—both a burden and a blessing. Early in his career, he used a pseudonym to avoid bias and prove his merit as a music producer. Quote: “In the beginning, it kind of hurt you… down the line, it’s going to help you tremendously.” 2. Music Publishing & Ownership He explains the difference between masters and publishing in music rights. Publishing is like “musical real estate”—you own it until you sell it. Quote: “As long as you hold on to that musical real estate, you own it forever.” 3. Social Media as a Business Tool Hayes recognized the power of social media around 2008–2009. He emphasizes how Black culture drives social media engagement but lacks ownership. Quote: “Black culture elevates all infrastructures of entertainment, but we don’t own them.” 4. Fanbase: A Visionary Platform Fanbase is a subscription-based social media platform that: Doesn’t run ads. Allows creators to monetize directly via in-app purchases. Sends content to all followers without suppression. Quote: “I’m the first social media founder to create a mechanism where people could subscribe to people using in-app purchases.” 5. Innovation & Influence Fanbase pioneered features like gold verification badges and mobile subscriptions before major platforms adopted them. Hayes asserts that Fanbase moves at the speed of Black culture, unlike competitors who mimic it. Quote: “The only separator between us and them is capital.” 6. Political Impact Hayes used social media to support political campaigns, including helping elect Atlanta Mayor Andre Dickens. He views social media as a tool for civic engagement and community empowerment. Quote: “Social media spreads messages through virality… it can create engagement and action very quickly.” 7. Investor-thon & Community Support Fanbase raised nearly \$700,000 in 10 days through an equity crowdfunding event featuring celebrities and influencers. Hayes stresses the importance of Black ownership in tech infrastructure. Quote: “If we’re not owning infrastructures, we’re just contributing to other people’s wealth.” 🧠 Final Message Isaac Hayes III is a visionary entrepreneur who blends legacy, innovation, and cultural empowerment. His mission with Fanbase is to create a platform where creators—especially from the Black community—can thrive, monetize, and own their digital presence. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Rod Griffin. Senior Director of Public Education and Advocacy at Experian. 🎯 Purpose of the Interview To educate listeners on fraud prevention, identity theft, credit management, and financial literacy. The conversation aims to empower individuals—especially those in underserved communities—to take control of their financial health using tools and resources provided by Experian. 🗝️ Key Takeaways 1. Fraud & Identity Theft Awareness Identity theft is increasingly sophisticated, often driven by AI. Quote: “The currency of today isn’t necessarily cash—it’s information.” 2. Experian’s Role Experian is one of the three major credit bureaus. Offers tools for fraud detection, identity verification, and credit monitoring. Quote: “We help protect people from fraud and identity theft… and help them improve their financial lives.” 3. Understanding Credit Scores Credit scores range from 300 to 850, with categories from “Poor” to “Excellent.” Key factors: payment history, credit utilization, length of credit history, types of credit, and recent activity. Quote: “Banks like people who are boring. Just pay the bills on time and keep balances low.” 4. Free Resources Free credit reports available weekly via AnnualCreditReport.com. Experian offers free monitoring, alerts, and FICO scores. Quote: “There’s no real reason to pay for a credit report today.” 5. Establishing & Rebuilding Credit Tools like Experian Go and Experian Boost help users build or rebuild credit using non-traditional data (e.g., rent, utilities, streaming services). Quote: “You can go from no credit history to having a report and score in the 630 range—in minutes.” 6. Financial Savviness Being financially savvy means controlling your money, not letting it control you. Use credit cards strategically for rewards and pay balances in full. Budgeting and goal-setting are essential. Quote: “Start from a goal perspective… What do you want to do in life?” 7. Insurance Savings Experian’s auto insurance marketplace helps users compare and save. Average savings: ~$800/year. Quote: “We’ll monitor for you… and tell you if we find a better rate.” 8. Practical Tips Audit monthly bills for hidden charges. Use loyalty programs and coupons to save on groceries and gas. Quote: “I shop so much I get free food… $6, $8, $9 savings add up.” 🧠 Final Message Rod Griffin emphasizes that financial literacy is about empowerment. By understanding your credit, using available tools, and setting clear goals, you can take control of your financial future. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

The Steve Harvey Morning Show for Monday, November 3rd, 2025: Steve Harvey's Morning Inspiration | Show Open | The Pastors | Ask The CLO | Entertainment News| Ready To Love: Detroit | Sista O'Dell | Nephew Tommy's Prank - "Quarterback Sneak" | Strawberry Letter - "I Want That Old Thang Back" Parts 1-2 | Not Really Sports Talk | Social Media Advice | Woman Sets Man's Apartment On Fire | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Jim VandeHei. 🎯 Purpose of the Interview The interview centers around: Promoting Jim VandeHei’s book Smart Brevity: The Power of Saying More with Less. Exploring how communication has evolved in the digital age. Offering practical advice for professionals, entrepreneurs, and leaders on how to communicate more effectively. Discussing the impact of technology—especially smartphones and remote work—on attention spans and messaging. 🔑 Key Takeaways 1. Smart Brevity Philosophy Smart Brevity is about efficient, high-quality communication. It’s not just about being short—it’s about being clear, confident, and respectful of people’s time. The idea originated from Axios’s approach to delivering news quickly and effectively. 2. The Communication Crisis The rise of smartphones and social media has overloaded people with information. Most people are distracted, checking their phones hundreds of times a day. In this chaotic environment, concise and purposeful communication wins. 3. Post-COVID Communication Shift Remote work and Zoom meetings have made written and virtual communication more critical. The pandemic changed workplace norms, making brevity and clarity essential for productivity and alignment. 4. Practical Applications VandeHei’s book is useful for business leaders, educators, students, preachers, and anyone who communicates. He emphasizes that brevity is not shallowness—it’s a sign of confidence and clarity. 5. Five Tips for Better Communication Jim outlines five actionable tips: Stop Being Selfish – Write for the reader, not yourself. Grab Me a Reason – Use strong headlines or opening lines to capture attention. Keep It Simple – Avoid jargon and complex language. Write Like a Human – Be authentic and conversational. Just Stop – Once you’ve made your point, don’t over-explain. 🗣️ Notable Quotes “Brevity is confidence. Length is fear.” “Foggy writing is a reflection of foggy thinking.” “There’s nothing shallow about being short. It’s clarifying.” “Stop writing for yourself. Start writing for the reader.” “The one thing we want to accomplish today is…” – A meeting technique to improve focus and retention. 📘 Book Highlight: Smart Brevity Co-authored by Jim VandeHei, co-founder of Axios and Politico. Offers a framework for modern communication in business, media, and personal interactions. Encourages readers to rethink how they write, speak, and present in a world of constant distraction. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Naveen Jain. Founder and CEO of Viome.   🎯 Purpose of the Interview To introduce Viome’s revolutionary health technology that uses precision diagnostics and personalized supplements to help individuals take control of their health, prevent disease, and potentially reverse biological aging. 🧭 Key Takeaways 1. Viome’s Mission Viome aims to make illness optional by using AI-driven health diagnostics. The company’s tagline: “Imagine living in a world where illness is optional.” 2. The Full Body Intelligence Test Users submit saliva, blood (finger prick), and stool samples. Viome analyzes 100 million biomarkers to assess: Biological age Cognitive, heart, gut, oral, and immune health Root causes of symptoms like bloating, constipation, fatigue, etc. 3. Personalized Health Solutions Viome provides: Precision supplements tailored to your body’s needs Custom probiotics/prebiotics Oral microbiome lozenges Morning and evening toothpaste Supplements are reformulated monthly based on retesting. 4. Scientific Backing Viome has conducted placebo-controlled clinical trials showing: 64% improvement in gut health 25% reduction in fasting insulin 50% reduction in depression 47% reduction in anxiety—all within 90 days 5. Disease Detection Innovation Viome offers tests for: Stage 1 oral and throat cancer (available now) IBD and colon polyps (launching soon) Stage 1 pancreatic cancer (launching within 6 months) 6. Affordability & Access Full Body Intelligence Test: $299 Monthly supplement plans: $40–$200 depending on selected products Website: viome.com 7. Personal Story & Motivation Naveen Jain immigrated from India with $5, built 7 companies. Lost his father to pancreatic cancer—now developing early detection tests. Believes in purpose-driven entrepreneurship: “Making money is a byproduct of improving lives.” 💬 Notable Quotes “Your genes are not your destiny.” “There is no universally healthy food.” “Making money is like having an orgasm—if you focus on it, you’ll never get it.” “Don’t blame your ancestors for your sickness. You can change your lifestyle.” “If you think being healthy is expensive, try being sick.” 🔗 Action Steps for Listeners Visit viome.com Order the Full Body Intelligence Test Receive personalized health insights and supplements Retest every 6 months to track progress and adjust #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Trey Haley. 🎯 Purpose of the Interview The interview aims to: Inspire creatives and entrepreneurs by sharing Trey Haley’s journey in the entertainment industry. Highlight the importance of persistence, self-belief, and strategic networking. Promote Haley’s current work, especially the BET+ series The Family Business. Educate listeners on the realities of Hollywood and the long-term mindset needed for success. 🔑 Key Takeaways 1. Origin Story & Early Influences Trey Haley grew up in Dallas-Fort Worth, with a mother in corporate sales and a father who was a criminal defense attorney. His passion for entertainment began early, influenced by music, Spike Lee scripts, and editing during college at North Texas. 2. Leap of Faith to Los Angeles Moved to LA with no backup plan, driven by passion. Took a courier job to network and eventually landed an internship with Morgan Freeman’s company, Revelations Entertainment. 3. Building Tri Destin Studios Co-founded Tri Destin Studios with Nikita De Brown Jones. Emphasized creating their own lane and owning their content. Their goal: “Change the perception of the world” through storytelling where “we always win.” 4. The Family Business Based on Carl Weber’s bestselling book series. Independently produced before BET+ picked it up. Features a star-studded cast including Ernie Hudson, Valerie Pettiford, Michael Jai White, and Javicia Leslie. 5. Industry Wisdom Success in Hollywood is about relationships, consistency, and character. Warns against shortcuts and “hook-up culture” in entertainment. Encourages young creatives to focus on talent, value, and long-term growth. 🗣️ Notable Quotes On taking risks:“My mother said, go jump off the ledge and go fly like a bird.” On self-belief:“Who told you you could be an attorney? Nobody. You figured it out. I’m going to figure it out too.” On breaking into the industry:“I took a courier job just to meet people in the studios. I dressed like I worked there so they’d see me the way I needed to be seen.” On creating value:“The most powerful people create their own companies, their own stories, and tell them consistently.” On longevity:“If your roots aren’t settled and strong, anything can take you out.” On perspective:“Your perspective in life is the key. If you see negative, you’ll get negative. If you see the win, you’ll fly high.” 📺 Current Project Highlight The Family Business Streaming on BET+ Multi-season crime drama with layered storytelling and strong character development. Haley serves as executive producer and director. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Douglass Fort. Founder of The Blerd Academy (Black Nerds), a wealth-building and scholarship program for high-achieving Black youth. The conversation explores Fort’s personal journey, the mission of his organization, and the broader impact of Historically Black Colleges and Universities (HBCUs). 🔑 Key Topics & Highlights The Blerd Academy Mission Founded to support academically gifted Black students in securing scholarships to HBCUs. Has helped students earn over $8 million in scholarships since 2016. Focuses on debt-free education, wealth-building, and long-term financial planning. Douglass Fort’s Personal Journey Grew up in East Palo Alto, California, during the crack epidemic. Survived being shot twice and turned his life around through education. Attended Jackson State University, where he became an honors graduate and started his first nonprofit. Credits his transformation to mentorship, faith, and the supportive environment of an HBCU. Empowering Black Youth Fort emphasizes outcomes over talk—showing success stories to inspire belief. Encourages students to pursue entrepreneurship and homeownership early. Advocates for using HBCUs as a strategic path to success, especially for students who qualify for elite schools but may face high debt. Scholarship Criteria Example (Jackson State) 3.25 GPA + 1130 SAT or 23 ACT = Full tuition. Higher scores can lead to full ride including room, board, and books. Economic & Social Impact of HBCUs HBCUs produce a significant percentage of Black professionals: 70% of Black doctors and dentists 50% of Black lawyers 60% of Black teachers Fort and McDonald stress the undervalued role of HBCUs in shaping Black excellence. Support & Funding The Blerd Academy is self-funded through merchandise sales at ProudBlackNerds.com. Fort encourages others to support by purchasing merch and spreading awareness. 💬 Quotes & Reflections “We exist to build a healthy community that is Black, educated, resourceful, and determined.” “Create a small business to fund your dream business.” “Let’s use our money efficiently to make long-term economic gains.” #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Attorney Ken Harris: Former NBA and NFL agent, attorney based in Charlotte, NC, and author of the novel Dark Trades. The novel explores an alternate history: What if the South had won the Civil War? 📚 Dark Trades – A Historical Fiction Novel Set in 2018 Baltimore, the book imagines a modern-day America where slavery still exists. Explores the resilience of the African-American community and the possibility of overcoming systemic oppression even in such a dystopian reality. Inspired by Harris’s advocacy work and mentorship under Magic Johnson. 💼 Financial Literacy & Athletes Harris discusses the financial pitfalls many professional athletes face. Emphasizes the need for: Financial education Qualified advisors (attorneys, accountants, conservative investment advisors) Early planning, especially with the rise of NIL (Name, Image, Likeness) deals for younger athletes. Praises their business acumen, humility, and attention to detail. Reveals Magic Johnson’s photographic memory and deep involvement in business operations (e.g., popcorn sales at his theaters, menu items at Starbucks). 🎧 Closing Thoughts The episode is a blend of historical reflection, financial advice, and personal stories from influential Black leaders. Rashawn McDonald encourages listeners to lead with their gifts and learn from the experiences shared. #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Montee Tayion Holland.   📝 Summary of the Interview Montee Holland, a Detroit native and former Marine, shares his journey from humble beginnings to becoming a successful fashion entrepreneur. As the founder of the Tayion Collection, a high-end fashion brand, Holland discusses how his experiences—from admiring stylish mentors in Detroit to designing custom garments while stationed overseas—shaped his vision. He explains the business side of fashion, including licensing, manufacturing, and retail partnerships, and highlights his recent collaboration with Macy’s to create tailored apparel for Black fraternities and sororities. Holland also emphasizes his philanthropic work, mentoring young men and securing scholarships, and outlines his plans to expand his brand globally. 🎯 Purpose of the Interview To showcase Monte Holland’s entrepreneurial journey in the fashion industry. To highlight the creation and growth of the Tayion Collection. To educate listeners on fashion business fundamentals, including licensing and retail strategy. To inspire others through Holland’s commitment to community and mentorship. To promote his recent partnership with Macy’s and future brand expansion. 🔑 Key Takeaways 1. Origins and Inspiration Grew up in Detroit, inspired by well-dressed coaches and Motown fashion culture. Fashion was seen as an extension of personality, especially in Detroit. Quote: “If you look good, you feel good.” 2. Military Influence While stationed overseas, Holland designed custom garments using local tailors. This experience laid the foundation for his fashion design skills. 3. Business Acumen and Growth Started selling to specialty stores before expanding to big-box retailers like Macy’s. Learned the hard way about manufacturing costs, tracking inventory, and business operations. Quote: “You can have the hottest garments in the world, but if you don’t understand the business, you will fail.” 4. Licensing Explained Licensing allows brands to scale without bearing full production costs. Quote: “Would you rather have all of $1 million or 10% of $100 million?” 5. Macy’s Partnership Collaborated with Macy’s to create tailored apparel for Black Greek organizations. Focused on using signature colors without logos to make pieces versatile. Quote: “If you know, you know. If you don’t, it’s just a cool purple jacket.” 6. Philanthropy and Mentorship Secured over 60 full-ride scholarships for young men. Mentors students through college and into entrepreneurship or career paths. Quote: “I fell in love with securing scholarships for young African-American boys.” 7. Vision and Expansion Plans to expand into women’s fashion, casual wear, and international markets. Aspires to build a legacy brand akin to Ralph Lauren or Tom Ford. Quote: “There is no mountaintop. I want to build a brand that lasts for generations.” 💬 Notable Quotes “I am my customer. I make things I would be proud to wear.” “That little voice in your head is your gift. You have to listen to it.” “We want to take this thing abroad and grow it like a heritage brand.” “Fashion is not just about clothes—it’s about community, culture, and confidence.” #BEST #STRAW  Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.   🔹 Summary of the Interview Stacey Gholar, founder of Bloom Creative Agency, shares her journey from being a young mother in Chicago to becoming a brand strategist and creative entrepreneur with over 20 years of experience in marketing, media, and business. She emphasizes the importance of aligning personal identity with brand strategy, especially in the digital age. Stacey discusses her approach to brand audits, the role of social media, the impact of AI, and her passion for empowering women through entrepreneurship and skincare. 🔹 Key Takeaways 1. What Is a Brand Strategist? A brand strategist helps individuals and businesses define and articulate their brand clearly. “You are the brand, but you have to put the brand together in a way that people can articulate what you do.” 2. Social Media Strategy Stacey conducts social media audits to ensure alignment between personal and business branding. She recommends having separate personal and business accounts, but acknowledges blending them when appropriate. 3. Discovery Process Her process starts with a discovery call to understand the client’s “why” and goals. She believes passion must drive entrepreneurship—not just money. 4. Digital Branding & AI Stacey identifies as a digital brand specialist, helping Gen X women and others pivot into digital spaces. She uses AI tools like ChatGPT and Google Gemini to enhance productivity but values human connection. “AI is an asset… but I don’t solely rely on it.” 5. Email Marketing Email is still vital: “If you're solely on social media, you can lose your business in a minute.” She advocates for funnel systems and community building outside of social platforms. 6. Going Viral vs. Being Valuable “You don’t need to go viral. You just need to be valuable.” She went viral unintentionally with a review of Harold’s Chicken, but stresses the importance of sustainable value over fleeting attention. 7. Brand Refresh & Outreach Most of her clients come through word of mouth, but she’s expanding her reach via social media. She encourages clients to step out of their comfort zones and engage in community-driven initiatives. 8. Skincare Line Stacey founded Skin Light Skincare at age 50 to promote pro-aging and natural beauty. She now focuses on organic body oils that are clean, hydrating, and hormone-safe. 🔹 Notable Quotes “Experience has been the best teacher for me.” “You don’t need to go viral. You just need to be valuable.” “If you stop learning, you stop growing.” “I want you to be a part of building your brand—not just me doing it for you.” “Social media is great, but word of mouth is still real.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.